GVR Report cover U.S. Newspaper Market Size, Share & Trends Report

U.S. Newspaper Market Size, Share & Trends Analysis Report By Revenue Generation (Circulation, Advertising), Competitive Landscape, And Segment Forecasts, 2018 - 2025

  • Published Date: Jul, 2018
  • Base Year for Estimate: 2016
  • Report ID: GVR-2-68038-190-0
  • Format: Electronic (PDF)
  • Historical Data: 2014 - 2016
  • Number of Pages: 152

Industry Insights

The U.S. newspaper market size was estimated at USD 27.84 billion in 2016. The market has experienced significant shrinkage in recent years, which is likely to continue over the course of the forecast period. A large drop in print advertising spending has already caused major U.S. newspaper publishing companies to cut costs by downsizing.

U.S. newspaper market

The Internet has gone one step further than television in deteriorating the advertising income of newspapers. For instance, people have moved on to broadcast media, which has proven to be a convenient medium for classified advertising, predominantly in categories such as real estate, jobs, and vehicles. Free services such as Craigslist have wiped out classified advertising departments of newspapers, some of which depended majorly on classifieds for their ad revenue.

Market consumption volumes declined at a substantial rate between 2012 and 2016, to reach a total of 44.17 million copies in 2016. The market’s volume is expected to fall to 43.36 million copies by the end of 2025.

Revenue Generation Insights

Advertising emerged as the largest revenue-generating category within the U.S. newspaper market and accounted for about USD 17.49 billion in 2016. Following the presidential election in 2016, some major U.S. newspapers reported a steep jump in digital subscriptions, giving a lift to their overall circulation sums. However, the newspaper industry, as a whole, is facing ongoing challenges as online media look to decimate newspaper advertising and this will only continue over the course of the forecast period.

According to the U.S. Bureau of Labor Statistics, about 60.0% of U.S. newspaper jobs vanished in the last 26 years. The statistics also state a steep decline in newspaper employment, from nearly 458,000 in 1990 to around 183,000 in March 2016, with a fall of almost 60.0%. Within the same period, employment in online broadcasting and Internet publishing rose from about 30,000 to approximately 198,000.

U.S. Newspaper Market Share Insights

The U.S. market is highly competitive and fairly concentrated. Key market participants include MediaNews Group Inc.; News Corporation; Tribune Publishing; and The New York Times Company. These players are using strategies such as collaboration, acquisition, and new product development and launch to strengthen their position amidst competition.

Report Scope



Base year for estimation


Actual estimates/Historical data

2014 - 2016

Forecast period

2017 - 2025

Market representation                                                 

Revenue in USD Billion and CAGR from 2017 to 2025

Country scope

The U.S.

Report coverage              

Revenue forecast, company share, competitive landscape, growth factors and trends

15% free customization scope (equivalent to 5 analyst working days)

If you need specific information, which is not currently within the scope of the report, we will provide it to you as a part of customization

Segments Covered in the Report

This report forecasts revenue growth at the country level and provides an analysis of the latest industry trends in each of the sub-segments from 2014 to 2025. For the purpose of this study, Grand View Research has segmented the U.S. newspaper market report on the basis of revenue generation:

  • Revenue Generation Outlook (Revenue, USD Million, 2014 - 2025)

    • Circulation

    • Advertising

    • Others

  • Regional Outlook (Volume, Units; Revenue, USD Million, 2014 - 2025)

    • The U.S.

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