U.S. Processed Pumpkin Market Size, Share & Trends Analysis Report By Product (Dried, Puree, Concentrates), By Application (Bakery, Beverages, Snacks, Desserts, Baby Food), And Segment Forecasts, 2021 - 2028

Report Overview

The U.S. processed pumpkin market size was valued at USD 1.34 billion in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 6.5% from 2021 to 2028. Shifting consumer preference toward packaged convenience foods is expected to drive the demand for processed pumpkin over the next few years. Processed pumpkin has been witnessing a remarkable demand from the food and beverage industry, not only due to its taste and flavor but also because of the numerous health benefits associated with it. The COVID-19 pandemic has had a direct and indirect impact on the demand for processed pumpkins in the U.S. The coronavirus outbreak has affected the raw material as well as application industries. In addition to this, companies have also witnessed transportation delays. The pandemic has had an adverse impact on the supply chain of the fruit and vegetable industry in the U.S., with lower prices and reduced production emerging as the key problems within the industry.

Processed pumpkin is one of the most versatile cooking ingredients and its rich and creamy texture is ideal for preparing both sweet and savory dishes, including desserts and ice creams. It is also very commonly used for preparing sauces, spreads, creams, soups, and dressings that require added thickness with lower fat content. These numerous applications are propelling the demand for the product in the U.S.

Processed pumpkin is widely used not just for home cooking but also in various commercial applications in restaurants, bakeries, eateries, and the hotel industry. Furthermore, the increasing application of the product in the form of powder, puree, and chunks in several food processing sectors, including bakery, beverages, smoothies, confectionary, baby foods, dairy, and frozen products, is expected to boost the market growth.

One of the key factors driving the demand for the product is the increasing consumer awareness about the nutritive value of pumpkin in the U.S. A shift has been observed toward healthier diets, which is resulting in changing food choices. Consumers are increasingly opting for healthy food choices that will help maintain their body weight, meet their nutritional requirements, and prevent chronic diseases.

The growing trend of organic food and beverages in the U.S. is expected to widen the opportunities for organic processed pumpkin in the upcoming years. This is attributed to the increasing awareness about the harmful effects of pesticides, chemicals, and additives on human health and the high per-capita income of U.S. consumers. Furthermore, the growing number of health-conscious consumers and the rising awareness regarding the health benefits associated with organic pumpkins and clean label products are likely to drive the demand for organic processed pumpkins.

Product Insights

Dried pumpkin held the largest volume share of more than 54.0% in 2020. This product is widely consumed by the food services sector, such as bakery and quick-service restaurants, to cook dishes instantly. Moreover, as dried pumpkin is intact with several nutrients such as Vitamin A, C, E, and B12, it is highly popular among retail consumers for home use as it helps in making quick meals at home with no food preparation time.

Dried pumpkin is used in several cuisines in the form of chunks and powder owing to its naturally rich yellow color, coupled with the taste and texture, which adds flavor to the food. Moreover, food and beverages manufacturers use pumpkin powder for making various drinks, such as spice latte mix, protein shake, and smoothie mixes.

The puree product segment is anticipated to register the fastest volume-based CAGR of 5.9% from 2021 to 2028. The segment is witnessing rising demand from commercial as well as retail customers in the U.S. The puree is highly versatile as it is widely used for making various beverages, such as juices and coffee. Millennials and the young population in the U.S. are increasing their consumption of healthy drinks, which is propelling the demand for pumpkin powder.

An increasing number of beverage manufacturers are demanding pumpkin concentrate because of the launch of several healthy drinks in the U.S. There has been a prominent shift in consumer preference for healthy, safe, and refreshing beverages over drinks that contain caffeine, high-calorie content, and preservatives, which is expected to increase the demand for the product in the country.

Application Insights

The bakery application segment held the largest volume share of over 34.0% in 2020. This segment is expected to maintain its lead over the forecast period owing to the increasing demand for healthy and nutritious snacks among consumers. A variety of cakes, desserts, puddings, and other confectionery items can be baked using pumpkin puree, powder, and concentrate.

Pumpkin puree can be used as a substitute for sugar as it contains natural sweetness from the processed pumpkin but is more nutritious than sugar. The natural sugar found in the product, i.e., fructose, alongside the retained flavors, colors, and fragrance of the product, helps in making healthy and tasty cakes and sweet dishes.

The desserts segment is expected to register the fastest revenue-based CAGR of 7.4% from 2021 to 2028. The U.S. dessert market is driven by the rising demand for low-sugar and low-calorie desserts at the domestic level. Consumers are becoming increasingly concerned about their health, but also crave to try out new delicacies with more nutritional properties.

Rising consumer spending on desserts, along with the development of new products, has also been a key driver for the industry.Moreover, over the last few years, awareness about veganism has increased along with the availability of an extensive range of plant-based products. Players in the industry have been offering numerous plant-based sweet dishes that deliver the quality, taste, and visual appeal of traditional desserts.

Key Companies & Market Share Insights

The market has been characterized by the presence of numerous domestic as well as international players. Key companies supply a wide range of products to industrial food processors, food services, retail customers, and private label brands.

Acquisitions have also acted as a milestone in the growth of various companies in the sector. In April 2019, Döhler Group acquired Zumos Catalano Aragoneses S.A. (ZUCASA), a Spain-based manufacturer of purees, sweet fruit concentrates, juices, vegetables, and plants. This acquisition enabled Döhler to offer more diverse products in the stone fruits and apples and pears segments. Zucasa’s product portfolio will be incorporated into Döhler’s global offering. Some prominent players in the U.S. processed pumpkin market include: -

• Döhler Group

• Ingredion Incorporated (Kerr Concentrates)

• Woodland Foods

• Seawind Foods

• Cedenco Foods

• Nubeleaf

• Libby's

• Milne MicroDried

• Great American Spice Company

U.S. Processed Pumpkin Market Report Scope

Segments Covered in the Report

This report forecasts revenue and volume growth at the country level and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2016 to 2028. For the purpose of this study, Grand View Research has segmented the U.S. processed pumpkin market report on the basis of product and application:

• Product Outlook (Volume, Kilotons; Revenue, USD Million, 2016 - 2028)

  • Dried

  • Puree

  • Concentrates

• Application Outlook (Volume, Kilotons; Revenue, USD Million, 2016 - 2028)

  • Beverages

  • Bakery

  • Snacks

  • Desserts

  • Baby Food

  • Others