U.S. Tablet Market Size, Share & Trends Analysis Report By Operating System Type (Android, iOS), Competitive Landscape, And Segment Forecasts, 2018 - 2025

Report Overview

The U.S. tablet market size was valued at USD 18.0 billion in 2016. Adoption of tablets is anticipated to increase in the forthcoming years owing to demand for technologically advanced electronic gadgets. Introduction of detachable tablet PCs is also expected to fuel the product demand.

Consumer preference for detachable tablet PCs due to frequent travels, working from remote locations, and creating or transferring content is anticipated to bode well for the growth. Moreover, convertible or detachable tablets belong to the hybrid category. These devices are flexible and can be used anywhere and anytime. Additionally, they offer media consumption and real-time content creation and communication.

Tablets increase productivity and they are widely accepted by consumers due to easy portability. Initially used for media and entertainment, these devices are now increasingly being used for content creation as well. Tablets allow users to create, delete, share, and edit content at the same time. Furthermore, the latest technology and system updates have significantly eliminated the concern of multi-tasking.

Wide range of product availability and demand for technologically advanced tablet PCs are anticipated to foster market growth. Arrival of new entrants and increasing demand from enterprises, commercial, medicine, aerospace, and defense industries are anticipated to bode well for the expansion of the market.

OS Type Insights

The iOS-based products dominated the U.S. tablet market in 2016 and are projected to continue dominance in the forecast period owing to the presence of strong players and use of these products as luxury devices. However, iOS-based tablets are projected to experience a decline in CAGR by 1.9% due to its high cost. Consumers use tablet PCs for simple web browsing, e-commerce, and video streaming activities. Hence, the Android and other OS based devices are projected to gain attraction over the forecast period.

Android-based tablets are projected to attain a value of USD 4.1 billion. These devices are gaining momentum due to their cost efficiency and ease of use. Consumers primarily accept technology that is easy to use and light on the pocket. Additionally, the latest android-based devices are enabled with multi-tasking, sensors, and fingerprint security benefits.

The others segment comprising Ubuntu, Windows, and BlackBerry is projected to witness the highest CAGR over the forecast period. Windows-based devices are gaining traction gradually and will continue to foster over the next eight years. Windows detachable tablets are projected to proliferate as they are flexible, functional, and offer easy mobility. 

Key Companies & Market Share Insights

Prominent players operating in the market include Apple Inc.; Samsung Electronics Co. Ltd.; Amazon.com, Inc.; and ASUSTek Computer Inc. among others. Key players are primarily focusing on providing a variety of products such as convertibles, slate, and detachable tablet PCs in the hybrid category. They have increased their research and development (R&D) spending to develop innovative solutions for gaining strategic advantage over other competitors.

Dominant market players have adopted mergers and acquisitions, apart from expansion and building partnerships, as their key strategy to gain traction in the market.

Recent Developments

• In May 2023, Amazon launched its new Fire Max 11 tablet which is the company’s biggest and most powerful tablet yet.

• In October 2022, Apple Inc. introduced a next-generation iPad Pro with an M2 chip to deliver the ultimate combination of versatility, portability, and better performance.

• In Feb 2022, Samsung Electronics H.K. Company, Limited launched Galaxy Tab S8 Ultra, S8+, and S8 tablets which allow customers to unlock creativity and productivity anytime and anywhere.

U.S. Tablet Market Report Scope

Segments Covered in the Report

This report forecasts revenue growth at the country levels and provides an analysis of the the latest industry trends in each of the sub-segments from 2014 to 2025. For this study, Grand View Research has segmented the U.S. tablet market based on OS type:

• OS Type Outlook (Revenue, USD Billion, 2014 - 2025)

  • Android

  • iOS

  • Others