GVR Report cover Vacuum Cleaner Market Size, Share & Trends Report

Vacuum Cleaner Market Size, Share & Trends Analysis Report By Product (Canister, Central, Drum, Robotic, Upright, Wet & Dry), By Distribution Channel, By Application, By Region, And Segment Forecasts, 2021 - 2028

  • Published Date: May, 2021
  • Base Year for Estimate: 2020
  • Report ID: GVR-4-68038-046-0
  • Format: Electronic (PDF)
  • Historical Data: 2017 - 2019
  • Number of Pages: 187

Report Overview

The global vacuum cleaner market size was valued at USD 10.01 billion in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 9.6% from 2021 to 2028. Lack of time left for doing household chores due to the implementation of the Work from Home (WFH) model is one of the key factors driving the demand for vacuum cleaners in the residential sector. Changing lifestyles, high disposable incomes, a growing working population, rising purchasing power, and ease of usage are other major factors catalyzing the growth of the market worldwide. Technological advancements are anticipated to significantly boost product demand in the market. The emergence of robotic vacuum cleaners, which can clean an area without human intervention, is also expected to work in the favor of the product demand, thereby driving the market growth.

U.S. vacuum cleaner market size, by product, 2017 - 2028 (USD Billion)

Modern-day vacuum cleaners serve as a time-efficient and convenient solution to most cleaning tasks. The demand for all-sized innovative cleaning devices is soaring, encouraging manufacturers to develop products featuring the latest technology. Recently, in April 2020, Brain Corp. collaborated with AT&T Mobility LLC for the exploration of IoT applications in their autonomous cleaning mobile robots in the wake of the COVID-19 pandemic. Prior to that, vacuum cleaner companies, including Alfred Kärcher SE & Co. KG and Nilfisk Group had partnered with Brain Corp. to develop autonomous vacuum cleaners powered by the AI platform BrainOS. Moreover, companies are focusing on elevating the cleaning experience through digital capabilities with personalized recommendations and smartphone app-based cleaning solutions.

An exponential rise in demand for vacuum cleaners was observed in both the residential and commercial sectors in 2020, chiefly owing to the heightened need to maintain hygiene in hospitals and homes amid the surge in COVID-19 cases. Several companies reported an increase in revenues in these sectors, whereas the demand for vacuum cleaners in the industrial sector witnessed a decline owing to the closure of industrial units globally. The increased influence of social media and online sales platforms has emerged as one of the most important growth drivers of the market. Social media platforms have been instrumental in increasing awareness about the need to maintain hygiene along with rolling out information about technologically advanced products and new launches.

The vacuum cleaner industry is undergoing significant changes, driven by changing customer dynamics and innovative technologies. Cleaning is becoming smart with the implementation of smart applications and robotic technologies to create new value from data emerging from different industry verticals. Apart from digitally enhanced products, companies are focusing on developing sustainable products with low emissions and noise. Furthermore, to capitalize on the sales opportunity during the pandemic, several key players have introduced products such as steam cleaners that would be used to disinfect surroundings. The introduction of these products helped companies to increase their revenues.

Product Insights

The canister vacuum cleaner segment dominated the market in 2020 with a revenue share of over 25%. The development of canister vacuum cleaners equipped with a HEPA filter, which have a significantly low risk of causing pulmonary side effects such as allergies and asthma, is expected to work in favor of the segment’s future growth prospects.

The robotic segment is expected to witness an increase in demand over the next few years. New cleaning requirements and demands have emerged in response to the COVID-19 pandemic to free up the human workforce so that they can attain other duties, especially in hospitals. Such demands have necessitated the adoption of autonomous or robotic vacuum cleaners for the commercial sector. Features such as automatic charging, smart home trend, and voice-activated commands powered by digital voice assistants such as Amazon Alexa and Google Assistant are attracting residential clients and end-users. Moreover, advanced features such as navigation technology, voice control, and remote control, allow these devices to help users save time and reduce human assistance.

Distribution Channel Insights

The online distribution channel segment captured a revenue share of over 56% in 2020. The growth can be attributed to the implementation of lockdown of varying stringency worldwide to curb the spread of COVID-19. Since cleaning became an essential part of the daily routine across all application sectors, companies moved to sell their products virtually. The virtual product demonstration and selling process contributed profoundly to the segment’s growth in 2020 and is expected to remain a key contributor in 2021 as well. The need to globalize the digital sales process and create a seamless customer experience is likely to further contribute to the segment’s future growth prospects.

Though the revenue for offline distribution channels declined in 2020, several companies opened new distribution centers to broaden their regional presence and standardize supply chain activities. For instance, in 2020, Nilfisk announced the opening of two distribution centers in Belgium and Sweden. The availability of a vast array of products online supplemented with customer reviews is expected to further contribute to the growth of the online distribution channel, negatively impacting the growth prospects of the offline distribution channel segment.

Application Insights

The residential segment dominated the vacuum cleaner market growth in 2020 by capturing a revenue share of over 48%. The implementation of the WFH model across regions has confined people to their homes, necessitating the timely management of daily routine tasks. This has increased the demand for home appliances, especially cleaning equipment. Increasing incidences of allergy and asthma caused due to dust and dirt in residential settings, coupled with the need to keep homes disease-free, are expected to drive the demand for residential vacuum cleaners. Furthermore, the rising availability of advanced products, which can capture the tiniest of impurities efficiently, is driving the market growth in residential applications.

Global vacuum cleaner market share, by application, 2020 (%)

The COVID-19 pandemic impacted the industrial and commercial business sector due to the long-term closure of manufacturing plants, shopping malls, restaurants, and other commercial spaces. As a result, the revenue for the industrial and commercial sectors declined in 2020. However, in the commercial sector, the hospital segment witnessed promising growth, chiefly owing to the labor shortage in hospitals and the need to maintain hygiene. Moreover, the rising need to keep hospitals clean to avoid cross-contamination and infections and maintain a healthy environment for the medical staff, patients, and visitors is anticipated to drive the demand for vacuum cleaners.

Regional Insights

The Asia Pacific region dominated the global market for vacuum cleaners in 2020, with China being one of the leading markets. The strong presence of regional companies, availability of low-cost products, and high purchasing power of consumers are some of the key factors driving the regional demand for vacuum cleaners. The increasing electrification of rural areas and the wide usability of online sales channels in developing countries such as India are aiding the demand for vacuum cleaners. In 2019, Anker Innovations, a Chinese electronics company, entered the Indian market with its Eufy range of robot vacuum cleaners and experienced positive growth in 2020.

The sales of vacuum cleaners are expected to elevate globally in the near future, especially in Europe, due to the ease of lockdowns and opening of academic institutions in major parts of the region. The need for maintaining high hygiene standards to prevent and reduce the spread of COVID-19 is expected to compel several institutions, including schools and businesses, to invest in vacuum cleaners. Several companies faced negative growth in Europe in the first and second quarter of 2020 due to heavy restrictions imposed in larger consumer markets of Italy and France. Nevertheless, the revenue growth in the Asia Pacific market improved in the second half of 2020 as governments relaxed restrictions in several countries.

Key Companies & Market Share Insights

The COVID-19 pandemic has persuaded market players to restructure their business and operations. For instance, Nilfisk Group introduced a range of steam cleaners with portable disinfectant spray and UV-light solution. Dyson manufactured ventilators for COVID-19 patients. Moreover, to curb financial losses during the crisis, several players implemented pay cuts and reduced organizational headcount. The current industry trend shows OEMs focusing on developing energy-efficient, environment-friendly, and smart vacuum cleaners that are easy to use and can be remotely controlled at any time through a mobile app.

Market players are investing heavily in research and development activities to develop and offer intelligent, portable, and lightweight vacuum cleaners. For instance, Nilfisk Group spent USD 27.7 million in 2020 on research and development activities, where the company's primary focus was on digitalization and building up a function to support the future requirements in terms of autonomous cleaning and digitalization. The practice of striking strategic partnerships with industry vendors is further helping market players in getting a competitive edge. Some of the prominent players operating in the global vacuum cleaner market are:

  • iRobot Corporation

  • Dyson

  • Ecovacs

  • Nilfisk Group

  • Stanley Black & Decker, Inc.

  • Panasonic Corporation

Vacuum Cleaner Market Report Scope

Report Attribute


Market size value in 2021

USD 10.88 billion

Revenue forecast in 2028

USD 20.66 billion

Growth rate

CAGR of 9.6% from 2021 to 2028

Base year for estimation


Historical data

2017 - 2019

Forecast period

2021 - 2028

Quantitative units

Revenue in USD million and CAGR from 2021 to 2028

Report coverage

Revenue forecast, company ranking, competitive landscape, growth factors, and trends

Segments covered

Product, distribution channel, application, region

Regional scope

North America; Europe; Asia Pacific; Latin America; MEA

Country scope

U.S.; Canada; U.K.; Germany; China; India; Japan; Brazil

Key companies profiled

Dyson; Ecovacs; iRobot Corporation; Neato Robotics; Nilfisk Group; Panasonic Corporation

Customization scope

Free report customization (equivalent to up to 8 analyst working days) with purchase. Addition or alteration to country, regional & segment scope.

Pricing and purchase options

Avail customized purchase options to meet your exact research needs. Explore purchase options

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2016 to 2028. For this study, Grand View Research has segmented the global vacuum cleaner market report based on product, distribution channel, application, and region:

  • Product Outlook (Revenue, USD Million, 2017 - 2028)

    • Canister

    • Central

    • Drum

    • Robotic

    • Upright

    • Wet & Dry

    • Others

  • Distribution Outlook (Revenue, USD Million, 2017 - 2028)

    • Online

    • Offline

  • Application Outlook (Revenue, USD Million, 2017 - 2028)

    • Industrial

      • Manufacturing

      • Food & Beverages

      • Pharmaceuticals

      • Construction

      • Others

    • Residential

    • Commercial

      • Hospital

      • Retail Stores

      • Hospitality

      • Shopping Malls

      • Others

  • Regional Outlook (Revenue, USD Million, 2017 - 2028)

    • North America

      • The U.S.

      • Canada

    • Europe

      • Germany

      • U.K.

    • Asia Pacific

      • China

      • India

      • Japan

    • Latin America

      • Brazil

    • MEA

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