Vodka Market Size, Share & Trends Analysis Report By Type (Flavored, Non-Flavored), By Distribution Channel (Offline Trading, Online Trading), By Region, And Segment Forecasts, 2022 - 2028

Report Overview

The global vodka market size was valued at USD 35.9 billion in 2021 and is expected to expand at a CAGR of 5.5% from 2022 to 2028. This can be credited to growing consumption of the premium version of the vodka cocktails from the developed economy such as the U.S. and Germany. The growing demand for flavored cranberry, lime, and raspberry vodka enhancing the sales of white spirits. Moreover, the growing trading of alcoholic beverages through offline trading is further anticipated to boost the market growth over forecast period. During the COVID-19 pandemic, consumer's drinking habits have changed significantly, shifting consumption from bars and restaurants to the home. For many, alcohol is part of their social life, which has been severely disrupted by COVID-19. According to preliminary government tax receipt data, alcohol sales in Germany, the UK and the US increased by 3% to 5% in 2020 compared to 2019. A slump in alcohol sales in bars and restaurants has severely impacted the industry, while online platforms have seen a notable increase in sales. For instance, according to data published by OECD, in the U.S., online sales grew by as much as 234%.

The growing acceptance of grain-based vodkas with a delicious fruity taste is the major factor driving the market growth. Moreover, the rising demand for natural and authentic flavor is anticipated to refuel the market growth. Furthermore, the influence of social media and blogging sites are other factors supporting the growth of the global vodka market. Consumers are now more engaged with social networks and blogs to educate themselves about the variety of flavored vodkas and cocktails. For instance, the Tito Vodka brand name is marketed as handcrafted vodka on the company's social media channel. Likewise, there are many blog posts on the internet that discuss vodka brands under different categories, such as flavored vodka and organic vodka. Hence, social media and blogging strategies are expected to be significant drivers for the global vodka market in the forecast period.

Rising demand to procure citrus cocktails products at a reasonable cost is the upcoming opportunity for the market. However, the transformation of the consumers to adopt non-alcoholic beverages are hindering the market growth. At present, key players are focusing to launch fruit-based vodka flavors with minimal content of the alcohol. Hence, the vodka market is expected to perform significant market growth during the review period.

Growing investment from major players to procure superior quality blueberry vodka products is propelling the market growth. The major key players are procuring the prime quality of crushed ruby red grapefruit cocktails. The rising demand to procure organic infusions of white spirits across the world is driving the industry's growth. In addition, premium brands are focusing on introducing flavored vodkas that are both delicious and crispy in taste and have become popular in a short period of time. and peach. Due to the different tasty flavors, the demand for such brands suddenly increased.

Brands such as Absolute, Smirnoff, and Russian Standards come in a variety of flavors such as coffee, chocolate, apple, and orange. The key players of the market are highly adopting internet retailing platforms to raise the sales of the vodka market. This kind of measure escalated the global opportunity of the product of the white spirit which in turn will boost the market growth.

Type Insights

The flavored segment contributed to the highest share ofof0% in the global market revenue in 2021. The flavored segment is offering a great variety of cherry cola, cherry limeade slash, and the bitter raz with a special type of strawberry-lemonade vodka. The growing adoption of cucumber lime-flavored spirits is escalating the market growth in the upcoming years. The rising demand for a fuzzy mule to improve the digestion system will further enhance the sales of the flavored segment during the forecast period.

The non-Flavored segment will register the highest growth in the forecast period. This can be credited to the growing demand for Grainger's deluxe organic vodka in Europe. The Kozuba & Sons Starkus Vodka is the rising trend in Russia to fulfill the demand for non-flavored white spirits. The gluten-free vodka will raise the sales of the non-flavored segment during the assessment period.

Distribution Channel Insights

Offline trading contributed share of more than 75% in the global market revenue in 2021. The offline trading includes several suppliers such as supermarkets, liquor stores, specialty stores, and pubs, bars & restaurants. The domestic restaurants are providing variety of white spirits at a reasonable cost which in turn will propel the segmental growth. The rising adoption of drinking practices in Asia Pacific will further propel the market growth.

The online trading segment is projected to register the fastest growth during the forecast timeline. This growth is owing to the increased focus of retailers to adopt internet retailing to sustain business with the help of modern trade technology. The increasing demand for value-added white spirit products through online marketing is contributing to the growth of the vodka market. The supportive measures from the government of the U.S. to roll-out the digital payment is refueling the segmental growth.

Regional Insights

North America made the largest contribution in the global vodka market with over 35% share in 2021 due to the increasing demand for Heritage 176 vodka in the U.S. and Canada. The market share of the U.S. is driven by the rising consumption rate of flavored vodka such as Sun-Ripened Watermelon, Blood Orange, Bartlett Pear, and the Texas Grapefruit. The rising trend in Canada to adopt the tangy cherry and limeade vodka flavors with a fusion of sweet citrus will fuel the industry growth. Alcoholic beverages such as Pyat Ozar, Svedka, and Hlibny Dar will help to boost the market growth. Moreover, the support by the Government of Canada to improve the distribution channel of the premium white spirits are expected to boost the market growth.

Asia Pacific is projected to witness a CAGR of 6.4% from 2022 to 2028. This can be attributed to the increasing demand for agave-based non-flavored vodka products from emerging economies such as China and India to accomplish the demand for white spirits. The emerging trend in China to consume vodka flavored with mint with a bright blend of lemonade is propelling the market growth. The growing adoption of flavored vodka soda in India is estimated to showcase the fastest growth rate over the forecast period.

Key Companies & Market Share Insights

Companies' main focus is to launch the white spirits with natural ingredients and authenticity to meet the rising demand for Vodka. The major key players are focusing to maintain the less bitter taste of the white spirits in several flavored format. As per the survey, Absolut Vodka is updating its flavor portfolio as it begins its next phase of innovation. Introducing a new flavor Absolut Passionfruit, an exotic flavor from the range, now available in Australia and the UK. However, expanding the offline sales methodologies with the help of advanced technology has its unique challenges and limitations. Multiple companies are targeting the expansion and launches of premium flavored vodka products in the market. Some prominent players in the global vodka market are as follows: -

• Brown-Forman

• Diageo

• Pernod Ricard

• Belvedere

• Russian Standard, Bacardi

• Constellation Brands Inc

• Proximo Spirits

• Distell Group,

• Savor Stoli

• IceBerg Vodka

Vodka Market Report Scope

Segments Covered in the Report

This report forecasts revenue growth at global, regional & country levels and provides an analysis of the latest trends and opportunities in each of the sub-segment from 2017 to 2028. For this study, Grand View Research has segmented the global Vodka Market report based on Type, Distribution Channel, and region.

• Type Outlook (Revenue, USD Million; 2017 - 2028)

  • Flavored

  • Non-Flavored

• Distribution Channel Outlook (Revenue, USD Million; 2017 - 2028)

  • Offline Trading

  • Online Trading

• Regional Outlook (Revenue, USD Million; 2017 - 2028)

  • North America

    • U.S.

    • Canada

  • Europe

    • U.K.

    • Germany

    • France

    • Russia

    • Italy

    • Rest of Europe

  • Asia Pacific

    • China

    • India

    • Japan

    • Rest of Asia Pacific

  • Central & South America

    • Brazil

    • Argentina

    • Rest of Central & South America

  • Middle East & Africa

    • Saudi Arabia

    • South Africa

    • Rest of Middle East & Africa