Wireless In-Flight Entertainment Market Size, Share & Trends Analysis Report By Aircraft Type, By Fitment Type, By Hardware, By Technology, By Region And Segment Forecasts, 2023 - 2030

Research Methodology

A three-pronged approach was followed for deducing the wireless in-flight entertainment market estimates and forecasts. The process has three steps: information procurement, analysis, and validation. The whole process is cyclical, and steps repeat until the estimates are validated. The three steps are explained in detail below:

Information procurement: Information procurement is one of the most extensive and important stages in our research process, and quality data is critical for accurate analysis. We followed a multi-channel data collection process for wireless in-flight entertainment market to gather the most reliable and current information possible.

• We buy access to paid databases such as Hoover’s and Factiva for company financials, industry information, white papers, industry journals, SME journals, and more.
• We tap into Grand View’s proprietary database of data points and insights from active and archived monitoring and reporting.
• We conduct primary research with industry experts through questionnaires and one-on-one phone interviews.
• We pull from reliable secondary sources such as white papers and government statistics, published by organizations like WHO, NGOs, World Bank, etc., Key Opinion Leaders (KoL) publications, company filings, investor documents, and more.
• We purchase and review investor analyst reports, broker reports, academic commentary, government quotes, and wealth management publications for insightful third-party perspectives.

Analysis: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilized different methods of wireless in-flight entertainment market data depending on the type of information we’re trying to uncover in our research.

• Market Research Efforts: Bottom-up Approach for estimating and forecasting demand size and opportunity, top-down Approach for new product forecasting and penetration, and combined approach of both Bottom-up and Top-down for full coverage analysis.

• Value-Chain-Based Sizing & Forecasting: Supply-side estimates for understanding potential revenue through competitive benchmarking, forecasting, and penetration modeling.

• Demand-side estimates for identifying parent and ancillary markets, segment modeling, and heuristic forecasting.

• Qualitative Functional Deployment (QFD) Modelling for market share assessment.

Market formulation and validation: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilize different methods of data analysis depending on the type of information we’re trying to uncover in our research.

• Market Formulation: This step involves the finalization of market numbers. This step on an internal level is designed to manage outputs from the Data Analysis step.

• Data Normalization: The final market estimates and forecasts are then aligned and sent to industry experts, in-panel quality control managers for validation.

• This step also entails the finalization of the report scope and data representation pattern.

• Validation: The process entails multiple levels of validation. All these steps run in parallel, and the study is forwarded for publishing only if all three levels render validated results.

Wireless In-Flight Entertainment Market Categorization:

The wireless in-flight entertainment market was categorized into five segments, namely aircraft type (Narrow-body, Wide-body, Regional Jet), fitment type (Retrofit, Line fit), hardware (Antennas, WAPs, Modems), technology (ATG, Ku-Band, L-Band, Ka-Band), and regions (North America, Europe, Asia Pacific, Latin America, Middle East & Africa).

Segment Market Methodology:

The wireless in-flight entertainment market was segmented into aircraft type, fitment type, hardware, technology and regions. The demand at a segment level was deduced using a funnel method. Concepts like the TAM, SAM, SOM, etc., were put into practice to understand the demand. We at GVR deploy three methods to deduce market estimates and determine forecasts. These methods are explained below:

Market research approaches: Bottom-up

• Demand estimation of each product across countries/regions summed up to from the total market.

• Variable analysis for demand forecast.

• Demand estimation via analyzing paid database, and company financials either via annual reports or paid database.

• Primary interviews for data revalidation and insight collection.

Market research approaches: Top-down

• Used extensively for new product forecasting or analyzing penetration levels.

• Tool used invoice product flow and penetration models Use of regression multi-variant analysis for forecasting Involves extensive use of paid and public databases.

• Primary interviews and vendor-based primary research for variable impact analysis.

Market research approaches: Combined

• This is the most common method. We apply concepts from both the top-down and bottom-up approaches to arrive at a viable conclusion.

Regional Market Methodology:

The wireless in-flight entertainment market was analyzed at a regional level. The globe was divided into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa, keeping in focus variables like consumption patterns, export-import regulations, consumer expectations, etc. These regions were further divided into six countries, namely, the U.S.; Canada; Germany; the UK.; China; Japan

All three above-mentioned market research methodologies were applied to arrive at regional-level conclusions. The regions were then summed up to form the global market.

Wireless in-flight entertainment market companies & financials:

The wireless in-flight entertainment market was analyzed via companies operating in the sector. Analyzing these companies and cross-referencing them to the demand equation helped us validate our assumptions and conclusions. Key market players analyzed include:

• BAE SYSTEMS PLC is headquartered in London now, that was established back in 1999. The company offers advanced technology-led defense, aerospace, and security solutions. The company is a leading defense contractor with major operations in the UK and the U.S. It develops civil & military aerospace defense electronics, naval vessels, munitions & land warfare systems. In addition, it offers other technical services such as flying and ground instructor training programs for the Royal Saudi Air Force (RSAF). BAE Systems’ key business segments include cyber & intelligence, electronics systems, maritime, regional aircraft, and platform & shared services. The company chiefly operates in the U.S., the UK, India, Australia, and The Kingdom of Saudi Arabia. The IEFC technology belongs to the electronics system business segment, where one of the key products is Intellicabin. It improves the architecture capabilities with features such as wireless tablet-based in-flight entertainment.

   

• Incorporated in 2006, Bluebox Avionics Limited is headquartered in the UK. The company provides software solutions to several service providers across the aviation industry. The company provides in-flight entertainment systems and offers Bluebox Ai, an IFEC application for iPad Air, iPad, and iPad Mini to play early window Hollywood movies that are not available to tablet and seat-streamed solutions. Bluebox Avionics Limited also offers Bluebox wireless IFE, a hybrid wireless streaming solution that supports a wide range of content, including TV programs, movies, digital books and magazines, audio, and games. In January 2017, Bluebox Avionics Ltd. announced a joint venture with AviIT Ltd. to form a new company Bluebox Aviation Systems Ltd. Since the joint venture, the Bluebox brand, products, and IP are owned and represented by Bluebox Aviation Systems Ltd. The newly formed company provides global support services and caters to more than 40 airlines and aircraft operators across Singapore, Australia, the U.S., and Europe.

   

• Collins Aerospace (previously known as Rockwell Collins) was founded in the year 1933 and is now headquartered in Cedar Rapids, Iowa. In November 2018, United Technologies Corp. (UTC) acquired Rockwell Collins and incorporated it into the UTC Aerospace Systems segment and named it Collins Aerospace Systems. The company designs, produces and supports communication & aviation systems worldwide. Additionally, the company offers wireless information distribution technologies and maintenance, satellite-based global voice & data communication products & services, after-sales support services, repairs, parts, and aftermarket used equipment. The company also caters to the In-Flight Entertainment (IFE) system, which provides audio and video content to enhance the passenger experience. The company with its product portfolio serves a wide array of end users including commercial aviation, business aviation, military & defense, and others.

   

• Headquartered in Chicago, U.S., and founded in the year 1991, Gogo LLC. is a satellite telecommunication company that offers mobile communication services globally. The company operates through Business Aviation (BA), Commercial Aviation- North America (CA- NA), and Commercial Aviation –Rest of World (CA - RoW) segments. The company provides services such as voice & data broadband, mobile & fixed voice services, connectivity, tracking, monitoring of fixed or mobile assets, global maritime distress, and safety systems. The company also supplies connected equipment such as interactive terminals, broadband devices, and satellite phones in the aircraft. The broadband service facilitates the IFEC (In-flight entertainment and communication) systems in the aircraft that allow the passenger to access the streamed and stored data in the system. The company also serves the government, airlines, maritime, energy, broadcast media, and Oil & gas industry.

   

• Headquartered in Ireland and founded in the year 1984, Inflight Dublin, Ltd operates an independent content service provider. The company supplies audio and video programming and services to over 50 airlines globally. The company provides a broad range of offerings, including content, wireless services, and design and technical services to various airlines across the globe. Inflight Dublin, Ltd. operates in more than 39 countries globally, serving over 47 clients. The company’s major clients include Iceland Air, Air Tanzania, Srilankan Airlines, Egyptair, Flynas, etc.

   

• Headquartered in Germany and founded in the year 1995, Lufthansa Systems GmbH provides IT services in the airline industry. The company’s key operating business segment consist of MRO, logistics, catering, and others. The company’s portfolio is divided into various categories, including airline consulting, commercial solutions, finance solutions, flight and navigation solutions, in-flight entertainment, and operations solutions. Lufthansa Systems GmbH holds a strong global presence and carries out its operations through 23 locations, catering to more than 350 customers across the globe. The company operates as a wholly owned subsidiary of Lufthansa Group.

   

• Panasonic was founded in 1918 as “Matsushita Electric Industrial Co. Ltd.” The company is headquartered in Japan and operates in three business domains, namely consumer electronics, solutions, and components & devices through seven business subsidiaries, including Panasonic Automotive Systems, Avionics Corporation, Mobile Communications, Panasonic Corporation of North America, Europe, India, and Indonesia. In-flight entertainment and communications products are dealt with by the avionics subsidiary of the organization, the Panasonic Corporation of North America which is headquartered in Lake Forest, California. Panasonic Avionics engineers, develops, tests, installs, quality checks, and certifies IFE products. The company supplies in-flight entertainment equipment, content, communication, retail, gaming, and navigation systems. Panasonic’s In-flight entertainment systems offering include in-flight systems, global communications services, and Panasonic technical services.

   

• Headquartered in France and founded in the year 1896, Zodiac Aerospace SA manufactures, designs, develops, and markets aerospace equipment and systems for regional, commercial & business aircraft, helicopters, and space applications worldwide. The company also provides evacuation systems such as floatation equipment, evacuation & life rafts, arresting systems & EMAS for commercial aircraft. Zodiac Aerospace operates in three business segments, namely aerosystems, and cabins & seats. The aerosystems segment offers in-flight & on-flight safety systems, waste & water management systems, and others. The cabin segment offers products such as galleys and inserts, overhead bins, crew rests, and cabin furnishing. The seats segment deals with ergonomics, comfort, and design of aircraft seats. Additionally, the company provides In-flight entertainment solutions and In-flight innovations that enable passengers to stream movies, shows, music, and moving maps on their electronic devices. In February 2018, Zodiac Aerospace was acquired by Safran, and its former business segments were incorporated into Safran’s Aerosystems, Cabin, and Seats group.

   

• SITAONAIR is a fully owned subsidiary of SITA an Information Technology company headquartered in Geneva. It was founded in February 2005, as “OnAir” an outcome of a joint venture with Airbus. In 2015, it was SITAONAIR became a part of the SITA group. SITA with 4,700 employees is one of the most prominent players in transport communications and information technology in aviation across the world. SITAONAIR is an e-aircraft systems company that provides connectivity solutions to airlines through technology, applications, and services. The products are segmented into four categories, namely onboard device applications and services, airline operations applications, installation service and equipment resale, and cloud-based application hosting. The company provides products for in-flight connectivity, cockpit data connectivity, and air traffic control solutions. They operate on strategies to grow ancillary revenues, improve passenger experience and airline and passenger safety, and enhance operational efficiency. The products find applications in passenger, cabin, and cockpit communication, aircraft data management systems, air traffic control, and flight operations The company partners with airlines, original equipment manufacturers, and air-framers to generate value for customized customer requirements. Partnering with leading airlines in the industry such as British Airways, Oman Air, Singapore Airlines, Vistara, Etihad, and Philippine Airlines.

   

• Headquartered in France and founded in the year 1968, Thales SA provides various solutions for defense, aerospace, security, and transportation markets. The company operates through five business segments, namely aerospace, space, ground transportation, defense, and security. The aerospace segment offers flight simulators, avionics systems & equipment which includes helmet displays for aircraft navigation systems, civil & military fixed-wing & rotatory wing aircraft, and in-flight entertainment & passenger connectivity systems, such as lighting and aircraft interior systems. The defense and security segment provides interoperable, secure information and telecommunication systems such as critical information systems, radio communication, protection systems, and cybersecurity products.

Value chain-based sizing & forecasting

Supply Side Estimates

• Company revenue estimation via referring to annual reports, investor presentations, and Hoover’s.

• Segment revenue determination via variable analysis and penetration modeling.

• Competitive benchmarking to identify market leaders and their collective revenue shares.

• Forecasting via analyzing commercialization rates, pipelines, market initiatives, distribution networks, etc.

Demand side estimates

• Identifying parent markets and ancillary markets

• Segment penetration analysis to obtain pertinent

• revenue/volume

• Heuristic forecasting with the help of subject matter experts

• Forecasting via variable analysis

Wireless In-Flight Entertainment Market Report Objectives:

• Understanding market dynamics (in terms of drivers, restraints, & opportunities) in the countries.

• Understanding trends & variables in the individual countries & their impact on growth and using analytical tools to provide high-level insights into the market dynamics and the associated growth pattern.

• Understanding market estimates and forecasts (with the base year as 2022, historic information from 2018 to 2021, and forecast from 2023 to 2030). Regional estimates & forecasts for each category are available and are summed up to form the global market estimates.

Wireless In-Flight Entertainment Market Report Assumptions:

• The report provides market value for the base year 2022 and a yearly forecast till 2030 in terms of revenue/volume or both. The market for each of the segment outlooks has been provided on region & country basis for the above-mentioned forecast period.

• The key industry dynamics, major technological trends, and application markets are evaluated to understand their impact on the demand for the forecast period. The growth rates were estimated using correlation, regression, and time-series analysis.

• We have used the bottom-up approach for market sizing, analyzing key regional markets, dynamics, & trends for various products and end-users. The total market has been estimated by integrating the country markets.

• All market estimates and forecasts have been validated through primary interviews with the key industry participants.

• Inflation has not been accounted for to estimate and forecast the market.

• Numbers may not add up due to rounding off.

• Europe consists of EU-8, Central & Eastern Europe, along with the Commonwealth of Independent States (CIS).

• Asia Pacific includes South Asia, East Asia, Southeast Asia, and Oceania (Australia & New Zealand).

• Latin America includes Central American countries and the South American continent

• Middle East includes Western Asia (as assigned by the UN Statistics Division) and the African continent.

Primary Research

GVR strives to procure the latest and unique information for reports directly from industry experts, which gives it a competitive edge. Quality is of utmost importance to us, therefore every year we focus on increasing our experts’ panel. Primary interviews are one of the critical steps in identifying recent market trends and scenarios. This process enables us to justify and validate our market estimates and forecasts to our clients. With more than 8,000 reports in our database, we have connected with some key opinion leaders across various domains, including healthcare, technology, consumer goods, and the chemical sector. Our process starts with identifying the right platform for a particular type of report, i.e., emails, LinkedIn, seminars, or telephonic conversation, as every report is unique and requires a differentiated approach.

We send out questionnaires to different experts from various regions/ countries, which is dependent on the following factors:

• Report/Market scope: If the market study is global, we send questionnaires to industry experts across various regions, including North America, Europe, Asia Pacific, Latin America, and MEA.

• Market Penetration: If the market is driven by technological advancements, population density, disease prevalence, or other factors, we identify experts and send out questionnaires based on region or country dominance.

The time to start receiving responses from industry experts varies based on how niche or well-penetrated the market is. Our reports include a detailed chapter on the KoL opinion section, which helps our clients understand the perspective of experts already in the market space.