Women's Digital Health Market Size, Share & Trends Analysis Report By Type, By Application (Reproductive Health, Pregnancy & Nursing Care, Pelvic Care, General Healthcare & Wellness), By Region, And Segment Forecasts, 2021 - 2028

Report Overview

The global women’s digital health market size was valued at USD 1.5 billion in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 19.9% from 2021 to 2028. The rise in smartphone penetration, adoption of preventive healthcare, favorable regulations, and rise in funding are the factors propelling market growth and awareness. Around 50.0% of the world’s population is women and there were around one billion women in 2019 with a mobile device capable of using modern-day digital tools. Furthermore, the rising number of chronic and general illnesses and infectious diseases depicts the market potential for digital women’s healthcare. The conducive regulatory environment, enabling approval of the contemporary digital applications and devices catering to conventional women’s health issues, is further boosting the market growth.

The existing companies and new market players are focused on introducing innovative solutions in the market. In addition, the visible growth in funding and the startups is contributing to market growth. With over 200 startups worldwide offering around 3,000 digital women’s health solutions, the digital women’s healthcare ideas have received more than 1.0 billion in funding between 2015 to 2018. 

The technological advancements in women’s healthcare have offered solutions to a wide range of women-related issues. The digital tools facilitate personalized and preventive care approaches at low cost and high accessibility. The advancing technology such as artificial intelligence and data science provide women with personalized insights by tracking their health indicators to make informed decisions regarding their health.

Type Insights

The mobile apps segment dominated the market and held the largest revenue share of 65.9% in 2020 owing to the rising adoption of mobile apps for the management of menstrual cycles, fertility cycles, and pregnancy. On the other hand, the wearable device segment is likely to witness the fastest growth over the forecast period and the diagnostics tools are also gaining attention gradually with new developments introduced by the companies.

The adoption of these digital tools is rapidly growing owing to the convenience and accessibility of the tools. The continuous technological advancements in the field of digital health allow women to be updated about their health status and make informed decisions based on actionable insights. 

Application Insights

The reproductive health segment dominated the market and accounted for the largest revenue share of 41.0% in 2020 pertaining to the highest adoption rate of mobile applications catering to female health care management. On the other hand, the general healthcare and wellness segment is likely to witness the fastest growth over the forecast period.

The market is gradually opening up to cater to additional women’s issues such as pelvic care, pregnancy care, and chronic illnesses such as breast cancer and cervical cancer. The notable advances such as at-home screening help in the early detection of cancer, the pregnancy monitoring platforms help in self-monitoring of required health indications, and analytics platforms help in identifying women at the risk of preterm birth or other complications.

Regional Insights

In 2020, North America dominated the market and accounted for the largest revenue share of 41.1%. This is owing to the availability of advanced technological infrastructure, better access to the latest devices, better reach for diagnosis and treatment, and higher disposable incomes. On the other hand, Asia Pacific is expected to witness the fastest growth from 2021 to 2028. Emerging economies in this region, including China, India, and Singapore are exhibiting strong economic growth.

The government initiatives and favorable regulatory environment are further boosting the growth of the digital women’s healthcare market in these countries. In addition to the efforts to overcome the barrier concerning the socio-cultural approach towards women’s healthcare.

Key Companies & Market Share Insights

Women’s digital health is a comparative niche market and comprises products, services, devices, diagnostics, and software focusing on female needs such as reproductive health, fertility, and sexuality. Many service providers are in the process of exploring artificial intelligence, machine learning, and the internet of things to develop women’s digital health applications.

These companies are making constant efforts to provide technologically advanced applications and devices to address women’s healthcare concerns in a personalized and efficient manner. With 200 companies working in this space, the market is gradually growing. However, with the target consumers which are around 50.0% of the world’s population, there is high scope for new entrants and expansion of existing companies to cater to the market. Some of the prominent players in the women’s digital health market include:

• HeraMED

• iSono Health

• Clue by Biowink

• Chiaro Technology Ltd.

• Natural Cycles

• Ava Science, Inc.

• NURX Inc.

• Prima-Temp, Inc.

• Glow

• Lucina Health

• MobileODT Ltd.

• Braster SA

• Athena Feminine Technologies

• Plackal Tech

Women’s Digital Health Market Report Scope

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2016 to 2028. For this study, Grand View Research has segmented the global women’s digital health market report based on type, application, and region:

• Type Outlook (Revenue, USD Million, 2016 - 2028)

  • Mobile Apps

  • Wearable Devices

  • Diagnostic Tools

  • Others

• Application Outlook (Revenue, USD Million, 2016 - 2028)

  • Reproductive Health

  • Pregnancy & Nursing Care

  • Pelvic Care

  • General Healthcare & Wellness

• Regional Outlook (Revenue, USD Million, 2016 - 2028)

  • North America

    • U.S.

    • Canada

  • Europe

    • U.K.

    • Germany

    • France

    • Italy

    • Spain

  • Asia Pacific

    • China

    • Japan

    • India

    • Australia

  • Latin America

    • Brazil

    • Mexico

  • Middle East & Africa

    • South Africa