Video post-production service is the third stage of video development services. The first stage is pre-production, where the video is planned, and the second stage is production, where the video is filmed. Post-production generally includes everything that occurs after the completion of shooting. Most of the video development companies outsource the post-production services to third-party production companies or video agencies. Following are the list of key post-production services:
Editing: It is the process of selecting clips from the shoot and putting them in a specific order to tell the desired story. Editing includes both picture and sound manipulation.
Color correction: This service tunes the lighting and color depth in the video
Visual effects: Visual effects are visuals that are put in post-production with green screen composting or muzzle flashes. CGI or computer-generated images are the most common form of visual effects in commercial filmmaking
Animation: Animation is the process of making the illusion of motion by using a rapid succession of sequential images that minimally differ from each other.
Distribution: It deals with the distribution of the video to streaming services such as Netflix and Amazon, to social media platforms like Facebook and Instagram, to television.
The global video post-production services market is valued at USD12 billion in 2020 and it is expected to grow at a CAGR of 8% from 2020 to 2025 due to the rising adoption of OTT platforms and an increasing number of content creators preferring OTT platforms for their new releases. North America (38%) is the largest region of video post-production services market in 2020 followed by Europe (36%) and APAC (19%). Based on types, promotional videos is the largest segment in the video post-production market.
The salary of post-production managers and editors is one of the key cost drivers of video post-production services along with the software cost of editing, color correction, and animation. Distribution cost also plays a major role in determining the overall cost of video production.
The video post-production services market witnessed a heavy decline in 2020 due to the slowdown in TV and film production caused by the COVID-19 outbreak and subsequent lockdowns. Many big projects are either severely delayed or canceled during this time.
WPP Group, Mediapro, Meredith Corporation, Spectrum Reach, Wieden + Kennedy, etc. are some of the key suppliers in the global video post-production services market. The video post-production services market features a highly fragmented landscape with the top five players contributing less than 30% of the market share. Grand View Research will help our client identify the best-suited suppliers by mapping their core capabilities and operational efficiency.
Component wise cost break down for better negotiation for the client, highlights the key cost drivers in the market with future price fluctuation for different materials (e.g.: steel, aluminum, etc.) used in the production process
Offering cost transparency for different products / services procured by the client. A typical report involves 2-3 case scenarios helping clients to select the best suited engagement with the supplier
Determining and forecasting salaries for specific skill set labor to make decision on outsourcing vs in-house.
A typical newsletter study by capturing latest information for specific suppliers related to: M&As, technological innovations, expansion, litigations, bankruptcy etc.
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