A2P Messaging Market Size To Reach $96.73 Billion By 2030

August 2023 | Report Format: Electronic (PDF)

A2P Messaging Market Growth & Trends

The global A2P messaging market size is anticipated to reach USD 96.73 billion by 2030, registering a CAGR of 4.9% over the forecast period, according to a new report by Grand View Research, Inc. The global penetration and adoption of mobile devices are essential factors that contribute to the growth of the global market. With the increasing number of smartphone and feature phone users, there is a greater need for mobile communication and messaging services. Application-to-person (A2P) messaging allows businesses to interact effectively with their customers by providing transactional alerts, notifications, and promotional messages. The rapid expansion of mobile applications throughout diverse industries has played a crucial role in driving the growth of the market.

Businesses have found immense value in utilizing these mobile apps as they offer a user-friendly platform for customer interaction and personalized message delivery. Integrating A2P messaging APIs empowers companies to seamlessly incorporate advanced messaging capabilities into their mobile apps, thereby streamlining processes, such as sending automated messages, authentication codes, and other transactional notifications. A2P messaging presents a convenient and economical way for businesses to interact with customers. This technology allows for the prompt delivery of crucial information, including appointment reminders, confirmations of orders, delivery updates, and promotional offers.

Businesses can strengthen customer engagement, enhance customer service, and foster customer loyalty. Furthermore, industries, such as banking, e-commerce, healthcare, and travel, heavily depend on A2P messaging for the secure verification of transactions and communication. The COVID-19 pandemic had a positive impact on the market. A rise in e-commerce activities brought about by the pandemic prompted a significant increase in online shopping among individuals. A2P messaging has become a crucial tool for sending important notifications, such as order confirmations, delivery updates, and other relevant information, to customers. It is anticipated that this reliance on A2P messaging will persist alongside the continuous growth of e-commerce.


key Request a free sample copy or view the report summary: A2P Messaging Market Report


A2P Messaging Market Report Highlights

  • The platform segment dominated the market in 2022 owing to the increased demands for cloud-based A2P platforms that possess the capability of better scalability and flexibility

  • The cloud segment dominated the market in 2022 owing to its ability to integrate A2P messaging capabilities into the existing infrastructure

  • The large enterprise segment dominated the market in 2022. Large enterprises utilize A2P messaging services to deliver relevant messages to customers based on analyzing their customer behavior

  • The national segment dominated the market in 2022. The high adoption of A2P messaging services by the national air traffic authorities to streamline essential communications is a major factor contributing to the growth of the segment

  • The customer relationship management (CRM) segment dominated the market in 2022 due to the high adoption of A2P messaging services by the national air traffic authorities to streamline essential communications is a major factor contributing to the growth of the segment

  • The customer relationship management (CRM) segment dominated the market in 2022. Transactional notifications, order updates, and appointment reminders are among the tailored messages that businesses utilize as a part of their CRM strategy through A2P messaging

  • The BFSI segment dominated the market in 2022. The development of the BFSI sector can be ascribed to the expanding payment exchanges and developing selection of online A2P informing inside the BFSI industry

  • Asia Pacific is expected to register the fastest CAGR over the forecast period owing to the rising population and rise in the number of mobile subscribers

A2P Messaging Market Segmentation

Grand View Research has segmented the global A2P messaging market based on component, deployment mode, enterprise size, SMS traffic, application, vertical, and region:

A2P Messaging Component Outlook (Revenue, USD Billion, 2017 - 2030)

  • Platform

  • Service

A2P Messaging Deployment Mode Outlook (Revenue, USD Billion, 2017 - 2030)

  • On-premise

  • Cloud

A2P Messaging Enterprise Size Outlook (Revenue, USD Billion, 2017 – 2030)

  • Large Enterprises

  • Small & Medium Enterprises

A2P Messaging SMS Traffic Outlook (Revenue, USD Billion, 2017 - 2030)

  • National

  • Cross-border

A2P Messaging Application Outlook (Revenue, USD Billion, 2017 - 2030)

  • Pushed Content Services

  • Interactive Services

  • Promotional Campaigns

  • Customer Relationship Management (CRM) Services

  • Others

A2P Messaging Vertical Outlook (Revenue, USD Billion, 2017 - 2030)

  • BFSI

  • Healthcare

  • Media & Entertainment

  • Retail & E-commerce

  • Travel & Tourism

  • Others

A2P Messaging Regional Outlook (Revenue, USD Billion, 2017 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • UK

    • Germany

    • France

  • Asia Pacific

    • China

    • Japan

    • India

  • South America

    • Brazil

  • Middle East & Africa (MEA)

List of Key Players in the A2P Messaging Market

  • Twilio Inc.

  • Dialogue Communications

  • Infobip Ltd.

  • Sinch

  • Proximus

  • Tata Communications

  • AT&T Inc.

  • Chain Mobile Ltd.

  • Orange S.A.

  • Genesys

gvr icn

GET A FREE SAMPLE

gvr icn

This FREE sample includes market data points, ranging from trend analyses to market estimates & forecasts. See for yourself.

gvr icn

NEED A CUSTOM REPORT?

We can customize every report - free of charge - including purchasing stand-alone sections or country-level reports, as well as offer affordable discounts for start-ups & universities.

Contact us now to get our best pricing.