Face Wash And Cleanser Market Size Worth $33.3 Billion By 2025

The global face wash and cleanser market size is expected to reach USD 33.3 billion by 2025 registering a CAGR of 6.0%, according to a new report by Grand View Research, Inc. Increasing pollution levels and need for effective face cleaning products are expected to augment the growth of this market over the forecast period. In addition, rising cases of skin problems, such as acne, rash, and irritation, are driving the demand for organic and chemical-free products, which, in turn, will boost the growth further.

Rising awareness about the availability of innovative products is also expected to drive the demand in the years to come. On the basis of product type, the market is segmented into face wash and cleansers. The foam-based face wash segment is expected to witness the highest CAGR from 2019 to 2025. Supermarket & hypermarket was the largest distribution channel segment and is expected to maintain its leading position over the next few years.

Increasing number of supermarkets & hypermarkets on account of rapid expansion of organized retail sectors in developing countries is expected to boost the segment growth. Some of the key companies in the global market are Unilever, The Procter & Gamble Company, L’Oreal S.A., The Himalaya Drug Company, Godrej Consumer Products Ltd., Shiseido Co., Ltd., Zydus Wellness, Estee Lauder Company Ltd., Johnson and Johnson Ltd., and The Proactiv Company LLC.

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Further key findings from the study suggest:

• Gel-based face wash and cleanser is expected to have the highest CAGR of 6.1% and 6.3% respectively over the next few years

• Cream-based face wash was the largest product segment in 2018 and accounted for more than 35% of the overall market share

• Supermarket & hypermarket distribution channel accounted for the largest revenue share of 36.10% in 2018

• Key manufacturers are focusing on product development, capacity expansion, and technological innovation for a greater face wash and cleanser market share

Grand View Research has segmented the global face wash and cleanser market on the basis of product type, distribution channel, and region:

Face Wash and Cleanser Product Type Outlook (Revenue, USD Billion, 2015 - 2025)

• Facewash

  • Gel-based

  • Cream-based

  • Foam-based

• Cleanser

  • Gel-based

  • Cream-based

  • Oil-based

Face Wash and Cleanser Distribution Channel Outlook (Revenue, USD Billion, 2015 - 2025)

• Online

• Drugstore

• Supermarket & Hypermarket

• Specialty Stores

Face Wash and Cleanser Regional Outlook (Revenue, USD Billion, 2015 - 2025)

• North America

  • U.S.

• Europe

  • Germany

  • U.K.

• Asia Pacific

  • China

  • India

• Central & South America

• Middle East & Africa