India Adtech Market Size & Outlook, 2024-2030
Related Markets
India adtech market highlights
- The India adtech market generated a revenue of USD 27.3 million in 2024 and is expected to reach USD 107.6 million by 2030.
- The India market is expected to grow at a CAGR of 25.7% from 2025 to 2030.
- In terms of segment, service was the largest revenue generating offering in 2024.
- Service is the most lucrative offering segment registering the fastest growth during the forecast period.
Adtech market data book summary
| Market revenue in 2024 | USD 27.3 million |
| Market revenue in 2030 | USD 107.6 million |
| Growth rate | 25.7% (CAGR from 2024 to 2030) |
| Largest segment | Service |
| Fastest growing segment | Service |
| Historical data | 2017 - 2023 |
| Base year | 2024 |
| Forecast period | 2025 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Solution, Service |
| Key market players worldwide | Adobe Inc, Alibaba Group Holding Ltd ADR, Amazon.com Inc, Criteo SA ADR, Meta Platforms Inc Class A, Alphabet Inc Class A, Microsoft Corp, RTL Group SA, X (formerly Twitter), Verizon Communications Inc |
Other key industry trends
- In terms of revenue, India accounted for 2.7% of the global adtech market in 2024.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In Asia Pacific, China adtech market is projected to lead the regional market in terms of revenue in 2030.
- India is the fastest growing regional market in Asia Pacific and is projected to reach USD 107.6 million by 2030.
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AdTech Market Scope
AdTech Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| RTL Group SA | View profile | 12835 | 43, Boulevard Pierre Frieden, Luxembourg, Luxembourg, L-1543 | https://company.rtl.com |
| Criteo SA ADR | View profile | 3563 | 32 Rue Blanche, Paris, France, 75009 | https://www.criteo.com |
| X (formerly Twitter) | View profile | 1001-5000 | San Francisco, California, United States, North America | https://twitter.com/home?lang=en |
| Verizon Communications Inc | View profile | 105400 | 1095 Avenue of the Americas, New York, NY, United States, 10036 | https://www.verizon.com |
| Alibaba Group Holding Ltd ADR | View profile | 204891 | 1 Matheson Street, Causeway Bay, 26th Floor, Tower One, Times Square, Hong Kong, Hong Kong, | https://www.alibabagroup.com |
| Meta Platforms Inc Class A | View profile | 69329 | 1 Meta Way, Menlo Park, CA, United States, 94025 | https://about.meta.com |
| Adobe Inc | View profile | 29945 | 345 Park Avenue, San Jose, CA, United States, 95110-2704 | https://www.adobe.com |
| Alphabet Inc Class A | View profile | 180895 | 1600 Amphitheatre Parkway, Mountain View, CA, United States, 94043 | https://www.abc.xyz |
| Microsoft Corp | View profile | 221000 | One Microsoft Way, Redmond, WA, United States, 98052-6399 | https://www.microsoft.com |
| Amazon.com Inc | View profile | 1525000 | 410 Terry Avenue North, Seattle, WA, United States, 98109-5210 | https://www.amazon.com |
India adtech market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to adtech market will help companies and investors design strategic landscapes.
Service was the largest segment with a revenue share of 76.92% in 2024. Horizon Databook has segmented the India adtech market based on solution, service covering the revenue growth of each sub-segment from 2018 to 2030.
- India AdTech Solution Outlook (Revenue, USD Million, 2018-2030)
- Ad Networks
- Demand-Side Platforms (DSPs)
- Data Management Platforms (DMPs)
- Supply-Side Platforms (SSPs)
- Others
- India AdTech Advertising Type Outlook (Revenue, USD Million, 2018-2030)
- Programmatic Advertising
- Email Marketing
- Native Advertising
- Mobile Advertising
- Search Advertising
- Display Advertising
- Others
- India AdTech Enterprise Size Outlook (Revenue, USD Million, 2018-2030)
- Large Enterprise
- Small and Medium Enterprise (SME)
- India AdTech Platform Outlook (Revenue, USD Million, 2018-2030)
- Web
- Mobile
- PlatformOthers
- India AdTech Industry Vertical Outlook (Revenue, USD Million, 2018-2030)
- Media & Entertainment
- IT & Telecom
- Education
- Healthcare
- Retail & Consumer Goods
- BFSI
- Others
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Target buyers of India adtech market databook
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Our clientele includes a mix of adtech market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of country-level data and insights on the India adtech market , including forecasts for subscribers. This country databook contains high-level insights into India adtech market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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India adtech market size, by advertising type, 2018-2030 (US$M)
India AdTech Market Outlook Share, 2024 & 2030 (US$M)
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