U.S. Aftershave Lotions And Creams Market Size & Outlook

The aftershave lotions and creams market in the United States is expected to reach a projected revenue of US$ 401.7 million by 2030. A compound annual growth rate of 2.6% is expected of the United States aftershave lotions and creams market from 2025 to 2030.
Revenue, 2024 (US$M)
$342.6
Forecast, 2030 (US$M)
$401.7
CAGR, 2025 - 2030
2.6%
Report Coverage
U.S.

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U.S. aftershave lotions and creams market, 2018-2030 (US$M)

U.S. aftershave lotions and creams market, 2018-2030 (US$M)

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U.S. aftershave lotions and creams market highlights

  • The U.S. aftershave lotions and creams market generated a revenue of USD 342.6 million in 2024 and is expected to reach USD 401.7 million by 2030.
  • The U.S. market is expected to grow at a CAGR of 2.6% from 2025 to 2030.
  • In terms of segment, balm, lotion, gel was the largest revenue generating product in 2024.
  • Balm, Lotion, Gel is the most lucrative product segment registering the fastest growth during the forecast period.


Aftershave lotions and creams market data book summary

Market revenue in 2024USD 342.6 million
Market revenue in 2030USD 401.7 million
Growth rate2.6% (CAGR from 2025 to 2030)
Largest segmentBalm, lotion, gel
Fastest growing segmentBalm, Lotion, Gel
Historical data2018 - 2023
Base year2024
Forecast period2025 - 2030
Quantitative unitsRevenue in USD million
Market segmentationBalm, Lotion, Gel, Splash
Key market players worldwideProcter & Gamble Co, Unilever PLC, Godrej Consumers Products, Colgate-Palmolive Co, Coty Inc Class A, Vi-john Group


Other key industry trends

  • In terms of revenue, U.S. accounted for 16.1% of the global aftershave lotions and creams market in 2024.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In North America, U.S. aftershave lotions and creams market is projected to lead the regional market in terms of revenue in 2030.
  • Canada is the fastest growing regional market in North America and is projected to reach USD 145.5 million by 2030.

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Aftershave Lotions And Creams Market Companies

Name Profile # Employees HQ Website
D.R. Harris View profile - London, England, United Kingdom, Europe https://www.drharris.co.uk
Vi-john Group View profile 11-50 New Delhi, Delhi, India, Asia http://www.vijohngroup.com/index.asp
Godrej Consumers Products View profile 10001+ Mumbai, Maharashtra, India, Asia https://www.godrejcp.com/
Colgate-Palmolive Co View profile 34000 300 Park Avenue, New York, NY, United States, 10022 https://www.colgatepalmolive.com
L'Oreal SA View profile 94605 41, Rue Martre, Clichy Cedex, Paris, France, 92117 https://www.loreal.com
Coty Inc Class A View profile 11350 350 Fifth Avenue, New York, NY, United States, 10118 https://www.coty.com
Unilever PLC View profile 128377 100 Victoria Embankment, London, United Kingdom, EC4Y 0DY https://www.unilever.com
Procter & Gamble Co View profile 107000 One Procter and Gamble Plaza, Cincinnati, OH, United States, 45202 https://www.pginvestor.com

U.S. aftershave lotions and creams market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to aftershave lotions and creams market will help companies and investors design strategic landscapes.


Balm, lotion, gel was the largest segment with a revenue share of 74.52% in 2024. Horizon Databook has segmented the U.S. aftershave lotions and creams market based on balm, lotion, gel, splash covering the revenue growth of each sub-segment from 2018 to 2030.


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Horizon Databook provides a detailed overview of country-level data and insights on the U.S. aftershave lotions and creams market , including forecasts for subscribers. This country databook contains high-level insights into U.S. aftershave lotions and creams market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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U.S. aftershave lotions and creams market size, by product, 2018-2030 (US$M)

U.S. Aftershave Lotions And Creams Market Outlook Share, 2024 & 2030 (US$M)

U.S. aftershave lotions and creams market size, by product, 2018-2030 (US$M)

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