Global Ai-based Personalization Engines Market Size & Outlook

The global ai-based personalization engines market size was estimated at USD 455.4 million in 2024 and is projected to reach USD 717.8 million by 2033, growing at a CAGR of 5.3% from 2025 to 2033.
Revenue, 2024 (US$M)
$455.4
Forecast, 2033 (US$M)
$717.8
CAGR, 2025 - 2033
5.3%
Report Coverage
Worldwide

Global ai-based personalization engines market, 2021-2033 (US$M)

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Global ai-based personalization engines market highlights

  • The global ai-based personalization engines market generated a revenue of USD 455.4 million in 2024 and is expected to reach USD 717.8 million by 2033.
  • The market is expected to grow at a CAGR (2025 - 2033) of 5.3% by 2033.
  • In terms of segment, collaborative filtering accounted for a revenue of USD 473.6 million in 2024.
  • Collaborative Filtering is the most lucrative technology segment registering the fastest growth during the forecast period.
  • In terms of region, North America was the largest revenue generating market in 2024.

Global data book summary

Market revenue in 2024USD 455.4 million
Market revenue in 2033USD 717.8 million
Growth rate5.3% (CAGR from 2025 to 2033)
Largest segmentCollaborative filtering
Fastest growing segmentCollaborative Filtering
Historical data covered2021 - 2023
Base year for estimation2024
Forecast period covered2025 - 2033
Quantitative unitsRevenue in USD million
Market segmentationCollaborative Filtering

Other key industry trends

  • In terms of revenue, the North America accounted for 30.6% of the global ai-based personalization engines market in 2024.

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AI-Based Personalization Engines Market Companies

Name Profile # Employees HQ Website
Zeta Global View profile 1001-5000 New York, New York, United States, North America http://www.zetaglobal.com
Amazon Web Services, Inc. View profile - - -
Salesforce Inc View profile 72682 415 Mission Street, 3rd Floor, Salesforce Tower, San Francisco, CA, United States, 94105 https://www.salesforce.com
Adobe Inc View profile 29945 345 Park Avenue, San Jose, CA, United States, 95110-2704 https://www.adobe.com
Alphabet Inc Class A View profile 180895 1600 Amphitheatre Parkway, Mountain View, CA, United States, 94043 https://www.abc.xyz
SAP SE ADR View profile 107602 Dietmar-Hopp-Allee 16, Walldorf, BW, Germany, 69190 https://www.sap.com
NVIDIA Corp View profile 29600 2788 San Tomas Expressway, Santa Clara, CA, United States, 95051 https://www.nvidia.com
Microsoft Corp View profile 221000 One Microsoft Way, Redmond, WA, United States, 98052-6399 https://www.microsoft.com
International Business Machines Corp View profile 282200 One New Orchard Road, Armonk, NY, United States, 10504 http://www.ibm.com
Oracle Corp View profile 164000 2300 Oracle Way, Austin, TX, United States, 78741 https://www.oracle.com

Global ai-based personalization engines market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to ai-based personalization engines market will help companies and investors design strategic landscapes.


Collaborative filtering was the largest segment with a revenue share of 104% in 2024. Horizon Databook has segmented the Global ai-based personalization engines market based on collaborative filtering covering the revenue growth of each sub-segment from 2021 to 2033.


  • Global AI-Based Personalization Engines Technology Outlook (Revenue, USD Million, 2021-2033)
    • Collaborative Filtering
    • Content-Based Filtering
    • Hybrid Recommendation Systems
    • Machine Learning and Deep Learning
    • Natural Language Processing (NLP)
    • Other Technology
  • Global AI-Based Personalization Engines Component Outlook (Revenue, USD Million, 2021-2033)
    • Software
    • Services
  • Global AI-Based Personalization Engines Deployment Outlook (Revenue, USD Million, 2021-2033)
    • On-premises
    • Cloud
  • Global AI-Based Personalization Engines Application Outlook (Revenue, USD Million, 2021-2033)
    • Website Personalization
    • Email Personalization
    • Display Ads Personalization
    • Social Media Personalization
    • Other Application
  • Global AI-Based Personalization Engines End Use Outlook (Revenue, USD Million, 2021-2033)
    • BFSI
    • Media & Entertainment
    • Healthcare
    • IT & Telecom
    • Retail & E-commerce
    • Automotive
    • Travel & Hospitality
    • Education
    • Other End Use

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Target buyers of Global ai-based personalization engines market databook

  • Our clientele includes a mix of ai-based personalization engines market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
  • The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.

Horizon Databook provides a detailed overview of global-level data and insights on the Global ai-based personalization engines market , including forecasts for subscribers. This global databook contains high-level insights into Global ai-based personalization engines market from 2021 to 2033, including revenue numbers, major trends, and company profiles.

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Global ai-based personalization engines market size, by regions, 2021-2033 (US$M)

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