Global Alternative Data Market Size & Outlook, 2023-2030

The global alternative data market size was estimated at USD 7,200.7 million in 2023 and is projected to reach USD 135,723.5 million by 2030, growing at a CAGR of 52.1% from 2024 to 2030.
Revenue, 2023 (US$M)
$7,200.7
Forecast, 2030 (US$M)
$135,723.5
CAGR, 2024 - 2030
52.1%
Report Coverage
Worldwide

Global alternative data market highlights

  • The global alternative data market generated a revenue of USD 7,200.7 million in 2023 and is expected to reach USD 135,723.5 million by 2030.
  • The market is expected to grow at a CAGR (2024 - 2030) of 52.1% by 2030.
  • In terms of segment, credit & debit card transactions accounted for a revenue of USD 1,204.2 million in 2023.
  • Credit & Debit Card Transactions is the most lucrative data type segment registering the fastest growth during the forecast period.
  • In terms of region, North America was the largest revenue generating market in 2023.
  • Country-wise, Brazil is expected to register the highest CAGR from 2024 to 2030.


Global data book summary

Market revenue in 2023USD 7,200.7 million
Market revenue in 2030USD 135,723.5 million
Growth rate52.1% (CAGR from 2023 to 2030)
Largest segmentCredit & debit card transactions
Fastest growing segmentCredit & Debit Card Transactions
Historical data covered2018 - 2022
Base year for estimation2023
Forecast period covered2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationCredit & Debit Card Transactions, Email Receipts, Geo-location (Foot Traffic) Records, Mobile Application Usage, Satellite & Weather Data, Social & Sentiment Data, Web Scraped Data, Web Traffic, Other Data Types


Other key industry trends

  • In terms of revenue, the North America accounted for 57.4% of the global alternative data market in 2023.
  • By country, the U.S. is projected to lead the global market in terms of revenue in 2030.
  • By country, Brazil is the fastest growing regional market and is projected to reach USD 1,240.7 million by 2030.

Credit & debit card transactions was the largest segment with a revenue share of 16.72% in 2023. Horizon Databook has segmented the Global alternative data market based on credit & debit card transactions, email receipts, geo-location (foot traffic) records, mobile application usage, satellite & weather data, social & sentiment data, web scraped data, web traffic, other data types covering the revenue growth of each sub-segment from 2018 to 2030.


Alternative data has been a market disruptor in the hedge fund industry. The benefits are gained by firms that successfully utilize it, improve their existing research, and apply it to their decision-making process, whether algorithmic or human. 

The prominent companies in hedge funds have been able to integrate alternative data efficiently into their overall strategy, enabling positive fundraising efforts with potential investors.

Significant, established hedge fund firms view alternative data as core to their process and have the financial capitals to invest in an AI-powered analytics platform and employ data scientists to obtain critical insights from the data.

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Alternative Data Market Companies

Name Profile # Employees HQ Website
YipitData View profile 251-500 New York, New York, United States, North America https://yipitdata.com
Thinknum View profile 11-50 New York, New York, United States, North America http://www.thinknum.com
RavenPack View profile 101-250 Marbella, Andalucia, Spain, Europe http://ravenpack.com/
Preqin View profile 1001-5000 London, England, United Kingdom, Europe http://www.preqin.com
M Science View profile 101-250 New York, New York, United States, North America http://www.mscience.com/
Dataminr View profile 501-1000 New York, New York, United States, North America http://www.dataminr.com
Advan Research Corporation View profile 11-50 New City, New York, United States, North America https://www.advanresearch.com/
1010data View profile 101-250 New York, New York, United States, North America http://www.1010data.com
UBS Group AG View profile 112842 Bahnhofstrasse 45, Zurich, Switzerland, CH-8001 https://www.ubs.com
Navient Corp View profile 4500 13865 Sunrise Valley Drive, Herndon, VA, United States, 20171 https://www.navient.com

Global alternative data market size, by regions, 2018-2030 (US$M)

Top 10 countries: Alternative data market size, 2023 (US$M)

Global alternative data market share, by industry, 2023 & 2030 (%, US$M)

Alternative data market: Opportunity assessment by country

Global alternative data market, by region, 2023 (US$M)

Global alternative data market size, by regions, 2018-2030 (US$M)

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