Global Anime Figures And Action Toys Market Size & Outlook

The global anime figures and action toys market size was estimated at USD 2,234.2 million in 2024 and is projected to reach USD 4,847.8 million by 2030, growing at a CAGR of 13.6% from 2025 to 2030.
Revenue, 2024 (US$M)
$2,234.2
Forecast, 2030 (US$M)
$4,847.8
CAGR, 2025 - 2030
13.6%
Report Coverage
Worldwide

Global anime figures and action toys market, 2018-2030 (US$M)

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Global anime figures and action toys market highlights

  • The global anime figures and action toys market generated a revenue of USD 2,234.2 million in 2024 and is expected to reach USD 4,847.8 million by 2030.
  • The market is expected to grow at a CAGR (2025 - 2030) of 13.6% by 2030.
  • In terms of segment, hypermarkets & supermarkets accounted for a revenue of USD 2,556.9 million in 2024.
  • Hypermarkets & Supermarkets is the most lucrative distribution channel segment registering the fastest growth during the forecast period.
  • In terms of region, Asia Pacific was the largest revenue generating market in 2024.

Global data book summary

Market revenue in 2024USD 2,234.2 million
Market revenue in 2030USD 4,847.8 million
Growth rate13.6% (CAGR from 2025 to 2030)
Largest segmentHypermarkets & supermarkets
Fastest growing segmentHypermarkets & Supermarkets
Historical data covered2018 - 2023
Base year for estimation2024
Forecast period covered2025 - 2030
Quantitative unitsRevenue in USD million
Market segmentationHypermarkets & Supermarkets

Other key industry trends

  • In terms of revenue, the North America accounted for 20.9% of the global anime figures and action toys market in 2024.

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Anime Figures and Action Toys Market outlook Companies

Name Profile # Employees HQ Website
Aniplex View profile 101-250 Tokyo, Tokyo, Japan, Asia https://www.aniplex.co.jp/
Kotobukiya View profile 101-250 Tokyo, Tokyo, Japan, Asia http://en.kotobukiya.co.jp/
McFarlane Toys View profile - - -
Diamond Select Toys View profile - - -
Spin Master View profile 1001-5000 Toronto, Ontario, Canada, North America https://www.spinmaster.com
Max Factory View profile 101-250 Milan, Lombardia, Italy, Europe https://maxfactory.eu/
Good Smile Company View profile 101-250 Tokyo, Tokyo, Japan, Asia http://www.goodsmile.info/
Jakks Pacific Inc View profile 659 2951 28th Street, Santa Monica, CA, United States, 90405 https://www.jakks.com
Playmates Toys Ltd View profile 62 100 Canton Road, 23rd Floor, The Toy House, Tsimshatsui, Kowloon, Hong Kong, Hong Kong https://www.playmatestoys.com
Hasbro Inc View profile 5502 1027 Newport Avenue, P.O. Box 1059, Pawtucket, RI, United States, 02861 https://www.hasbro.com
BANDAI NAMCO Holdings Inc View profile 20054 5-37-8, Shiba, Minato-ku, Tokyo, Japan, 108-0014 http://www.bandainamco.co.jp

Global anime figures and action toys market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to anime figures and action toys market will help companies and investors design strategic landscapes.


Hypermarkets & supermarkets was the largest segment with a revenue share of 114.44% in 2024. Horizon Databook has segmented the Global anime figures and action toys market based on hypermarkets & supermarkets covering the revenue growth of each sub-segment from 2018 to 2030.


  • Global Anime Figures and Action Toys Distribution Channel Outlook (Revenue, USD Million, 2018-2030)
    • Hypermarkets & Supermarkets
    • Specialty Stores
    • Online/E-Commerce
    • Others
  • Global Anime Figures and Action Toys Age Group Outlook (Revenue, USD Million, 2018-2030)
    • Up to 8 Years
    • 9 - 15 Years
    • 15 Years & Above
  • Global Anime Figures and Action Toys Price Range Outlook (Revenue, USD Million, 2018-2030)
    • < USD 50
    • USD 50 - USD 150
    • USD 160 -USD 500
    • > USD 500

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Horizon Databook provides a detailed overview of global-level data and insights on the Global anime figures and action toys market , including forecasts for subscribers. This global databook contains high-level insights into Global anime figures and action toys market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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Global anime figures and action toys market size, by regions, 2018-2030 (US$M)

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