Europe Augmented Reality Market Size & Outlook, 2025-2030

The augmented reality market in Europe is expected to reach a projected revenue of US$ 148,920.2 million by 2030. A compound annual growth rate of 36.3% is expected of Europe augmented reality market from 2025 to 2030.
Revenue, 2024 (US$M)
$22,270.5
Forecast, 2030 (US$M)
$148,920.2
CAGR, 2025 - 2030
36.3%
Report Coverage
Europe

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Europe augmented reality market, 2018-2030 (US$M)

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Europe augmented reality market highlights

  • The Europe augmented reality market generated a revenue of USD 22,270.5 million in 2024.
  • The market is expected to grow at a CAGR of 36.3% from 2025 to 2030.
  • In terms of segment, hardware was the largest revenue generating component in 2024.
  • Software is the most lucrative component segment registering the fastest growth during the forecast period.
  • Country-wise, France is expected to register the highest CAGR from 2025 to 2030.


Europe data book summary

Market revenue in 2024USD 22,270.5 million
Market revenue in 2030USD 148,920.2 million
Growth rate36.3% (CAGR from 2025 to 2030)
Largest segmentHardware
Fastest growing segmentSoftware
Historical data covered2018 - 2023
Base year for estimation2024
Forecast period covered2025 - 2030
Quantitative unitsRevenue in USD million
Market segmentationHardware, Software


Other key industry trends

  • In terms of revenue, Europe region accounted for 26.6% of the global augmented reality market in 2024.
  • Globally, Asia Pacific is projected to lead the regional market in terms of revenue in 2030.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 222,232.1 million by 2030.

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Augmented Reality Market Companies

Name Profile # Employees HQ Website
Magic Leap, Inc. View profile - - -
Apple, Inc. View profile - - -
Sony Corporation View profile - - -
Google LLC View profile - - -
PTC Inc View profile 7231 121 Seaport Boulevard, Boston, MA, United States, 02210 https://www.ptc.com
Zappar View profile 51-100 London, England, United Kingdom, Europe http://www.zappar.com
Blippar View profile 101-250 London, England, United Kingdom, Europe http://www.blippar.com
TeamViewer SE Bearer Shares View profile 1461 Bahnhofsplatz 2, Goppingen, BW, Germany, 73033 https://www.teamviewer.com
Wikitude View profile 11-50 Salzburg, Salzburg, Austria, Europe http://www.wikitude.com
Vuzix Corp View profile 94 25 Hendrix Road, Suite A, West Henrietta, NY, United States, 14586 https://www.vuzix.com
Snap Inc Class A View profile 5289 3000 31st Street, Santa Monica, CA, United States, 90405 https://www.snap.com
Meta Platforms Inc Class A View profile 69329 1 Meta Way, Menlo Park, CA, United States, 94025 https://about.meta.com
Lenovo Group Ltd View profile 71090 979 King's Road, 23rd Floor, Lincoln House, Taikoo Place, Hong Kong, Hong Kong https://www.lenovo.com
Xiaomi Corp Class B View profile 33627 Anningzhuang Road, Xiaomi Campus, Haidian District, Beijing, China, People's Republic of https://www.mi.com

Europe augmented reality market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to augmented reality market will help companies and investors design strategic landscapes.


Hardware was the largest segment with a revenue share of 82.93% in 2024. Horizon Databook has segmented the Europe augmented reality market based on hardware, software covering the revenue growth of each sub-segment from 2018 to 2030.


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Target buyers of Europe augmented reality market databook

  • Our clientele includes a mix of augmented reality market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
  • The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.

Horizon Databook provides a detailed overview of continent-level data and insights on the Europe augmented reality market , including forecasts for subscribers. This continent databook contains high-level insights into Europe augmented reality market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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Europe augmented reality market size, by country, 2018-2030 (US$M)

Europe Augmented Reality Market Outlook Share, 2024 & 2030 (US$M)

Europe augmented reality market size, by country, 2018-2030 (US$M)

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