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Brazil Bar Soap Market Size & Outlook, 2022-2030

The bar soap market in Brazil is expected to reach a projected revenue of US$ 1,494.8 million by 2030. A compound annual growth rate of 4.9% is expected of Brazil bar soap market from 2023 to 2030.
Revenue, 2022 (US$M)
$1,017.4
Forecast, 2030 (US$M)
$1,494.8
CAGR, 2023 - 2030
4.9%
Report Coverage
Brazil

Brazil Bar Soap Market, 2017-2030 (US$M)

Brazil Bar Soap Market, 2017-2030 (US$M)

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Brazil bar soap market highlights

  • The Brazil bar soap market generated a revenue of USD 1,017.4 million in 2022 and is expected to reach USD 1,494.8 million by 2030.
  • The Brazil market is expected to grow at a CAGR of 4.9% from 2023 to 2030.
  • In terms of segment, synthetic was the largest revenue generating type in 2022.
  • Organic is the most lucrative type segment registering the fastest growth during the forecast period.


Bar soap market data book summary

Market revenue in 2022USD 1,017.4 million
Market revenue in 2030USD 1,494.8 million
Growth rate4.9% (CAGR from 2022 to 2030)
Largest segmentSynthetic
Fastest growing segmentOrganic
Historical data2017 - 2021
Base year2022
Forecast period2023 - 2030
Quantitative unitsRevenue in USD million
Market segmentationOrganic, Synthetic
Key market players worldwideUnilever PLC, Natura &Co Holding SA ADR, Johnson & Johnson, Colgate-Palmolive Co, Lush Retail Environments, Ethique, Chagrin Valley Soap & Salve, Galderma, Dr. Bronner's


Other key industry trends

  • In terms of revenue, Brazil accounted for 3.4% of the global bar soap market in 2022.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In Latin America, Brazil bar soap market is projected to lead the regional market in terms of revenue in 2030.
  • Brazil is the fastest growing regional market in Latin America and is projected to reach USD 1,494.8 million by 2030.

Based on data from the Brazilian Cosmetic, Toiletries, and Perfumery Industry Association (ABIHPEC), soap manufacturing in Brazil is witnessing a rise in the global market. Soaps accounted for 19% of the sector's total exports in 2022, reaching approximately USD 148 million. Notably, 83% (USD 122.5 million) of these exports were shipped to countries like Chile, Argentina, Peru, Paraguay, Venezuela, Colombia, Mexico, and Uruguay, with bar soaps making up 67% of the shipments.

Dana Cosmetics is a prominent personal care brand in Brazil that sells deodorant and soaps. In April 2023, Dana Cosmetics’ Herbissimo brand collaborated with Perfetti Van Melle’s Mentos brand to release bar soaps along with liquid soaps, liquid talcum, shampoo, and conditioner.

The soaps are formulated with EspuMentos technology that gives color and creaminess to the bath foam. The vegetable glycerin and natural ingredients in the soap leave the skin fragrant and clean.

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Bar Soap Market Companies

NameProfile# EmployeesHQWebsite
Johnson & JohnsonView profile 134,400One Johnson and Johnson Plaza, New Brunswick, NJ, United States, 08933www.jnj.com
Unilever PLCView profile 128,377100 Victoria Embankment, London, United Kingdom, EC4Y 0DYwww.unilever.com
Colgate-Palmolive CoView profile 34,000300 Park Avenue, New York, NY, United States, 10022www.colgatepalmolive.com
Natura &Co Holding SA ADRView profile 19,955Avenida Alexandre Colares, No. 1188, Sala A17-Bloco A, Parque Anhanguera, Sao Paulo, SP, Brazil, 05106-000ri.naturaeco.com
Lush Retail EnvironmentsView profile 11-50San Diego, California, United States, North Americalushretail.com
EthiqueView profile 1-10Christchurch, Canterbury, New Zealand, Oceaniaethique.com
Chagrin Valley Soap & SalveView profile 1-10Cleveland, Ohio, United States, North Americawww.chagrinvalleysoapandsalve.com
GaldermaView profile 10001+Lausanne, Vaud, Switzerland, Europewww.galderma.com
Dr. Bronner'sView profile 11-50Escondido, California, United States, North Americawww.drbronner.com

Brazil Bar Soap Market Outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to Bar Soap Market Outlook will help companies and investors design strategic landscapes.


Synthetic was the largest segment with a revenue share of 92.95% in 2022.

Horizon Databook has segmented the Brazil bar soap market based on organic, synthetic covering the revenue growth of each sub-segment from 2017 to 2030.




Based on data from the Brazilian Cosmetic, Toiletries, and Perfumery Industry Association (ABIHPEC), soap manufacturing in Brazil is witnessing a rise in the global market. Soaps accounted for 19% of the sector's total exports in 2022, reaching approximately USD 148 million. Notably, 83% (USD 122.5 million) of these exports were shipped to countries like Chile, Argentina, Peru, Paraguay, Venezuela, Colombia, Mexico, and Uruguay, with bar soaps making up 67% of the shipments.

Dana Cosmetics is a prominent personal care brand in Brazil that sells deodorant and soaps. In April 2023, Dana Cosmetics’ Herbissimo brand collaborated with Perfetti Van Melle’s Mentos brand to release bar soaps along with liquid soaps, liquid talcum, shampoo, and conditioner.

The soaps are formulated with EspuMentos technology that gives color and creaminess to the bath foam. The vegetable glycerin and natural ingredients in the soap leave the skin fragrant and clean.

  • Brazil Bar Soap Market Type Outlook (Revenue, USD Million , 2017-2030)
    • Organic
    • Synthetic
  • Brazil Bar Soap Market Applications Outlook (Revenue, USD Million , 2017-2030)
    • Hair Care
    • Skin/Body Care
    • Facial Care
    • Specialized
  • Brazil Bar Soap Market Distribution Channel Outlook (Revenue, USD Million , 2017-2030)
    • Supermarkets/Hypermarkets
    • Convenience Stores
    • Specialty Stores
    • Online Retailers
    • Others

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Horizon Databook provides a detailed overview of country-level data and insights on the Brazil Bar Soap Market Outlook, including forecasts for subscribers. This country databook contains high-level insights into Brazil Bar Soap Market Outlook from 2017 to 2030, including revenue numbers, major trends, and company profiles.

Brazil Bar Soap Market, 2017-2030 (US$M)

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Brazil bar soap market statistics, by type, 2017-2030 (US$M)

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Brazil bar soap market statistics, by type, 2017-2030 (USD Million)

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