Australia Behavior Analytics Market Size & Outlook
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Australia behavior analytics market highlights
- The Australia behavior analytics market generated a revenue of USD 51.2 million in 2024 and is expected to reach USD 248.4 million by 2030.
- The Australia market is expected to grow at a CAGR of 30.4% from 2025 to 2030.
- In terms of segment, services was the largest revenue generating component in 2024.
- Software is the most lucrative component segment registering the fastest growth during the forecast period.
Behavior analytics market data book summary
| Market revenue in 2024 | USD 51.2 million |
| Market revenue in 2030 | USD 248.4 million |
| Growth rate | 30.4% (CAGR from 2025 to 2030) |
| Largest segment | Services |
| Fastest growing segment | Software |
| Historical data | 2018 - 2023 |
| Base year | 2024 |
| Forecast period | 2025 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Software, Services |
| Key market players worldwide | Qualtrics, International Business Machines Corp, OpenText, Cisco Systems Inc, Oracle Corp, Zoho, Securonix, Fortinet Inc, Splunk, Adobe Inc |
Other key industry trends
- In terms of revenue, Australia accounted for 1.2% of the global behavior analytics market in 2024.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In Asia Pacific, China behavior analytics market is projected to lead the regional market in terms of revenue in 2030.
- South Korea is the fastest growing regional market in Asia Pacific and is projected to reach USD 459.4 million by 2030.
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Behavior Analytics Market Scope
Behavior Analytics Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| Qualtrics | View profile | 5001-10000 | Provo, Utah, United States, North America | http://www.qualtrics.com |
| OpenText | View profile | 10001+ | Waterloo, Ontario, Canada, North America | https://www.opentext.com |
| Splunk | View profile | 5001-10000 | San Francisco, California, United States, North America | https://www.splunk.com |
| Securonix | View profile | 101-250 | Addison, Texas, United States, North America | https://www.securonix.com/ |
| Zoho | View profile | 10001+ | Pleasanton, California, United States, North America | https://www.zoho.com |
| Cisco Systems Inc | View profile | 84900 | 170 West Tasman Drive, San Jose, CA, United States, 95134-1706 | https://www.cisco.com |
| Adobe Inc | View profile | 29945 | 345 Park Avenue, San Jose, CA, United States, 95110-2704 | https://www.adobe.com |
| Fortinet Inc | View profile | 13522 | 909 Kifer Road, Sunnyvale, CA, United States, 94086 | https://www.fortinet.com |
| International Business Machines Corp | View profile | 282200 | One New Orchard Road, Armonk, NY, United States, 10504 | http://www.ibm.com |
| Oracle Corp | View profile | 164000 | 2300 Oracle Way, Austin, TX, United States, 78741 | https://www.oracle.com |
Australia behavior analytics market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to behavior analytics market will help companies and investors design strategic landscapes.
Services was the largest segment with a revenue share of 94.73% in 2024. Horizon Databook has segmented the Australia behavior analytics market based on software, services covering the revenue growth of each sub-segment from 2018 to 2030.
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Target buyers of Australia behavior analytics market databook
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Our clientele includes a mix of behavior analytics market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of country-level data and insights on the Australia behavior analytics market , including forecasts for subscribers. This country databook contains high-level insights into Australia behavior analytics market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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Australia behavior analytics market size, by component, 2018-2030 (US$M)
Australia Behavior Analytics Market Outlook Share, 2024 & 2030 (US$M)
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