North America Breakfast Cereal Market Size & Outlook

The breakfast cereal market in North America is expected to reach a projected revenue of US$ 19,299,603.6 million by 2030. A compound annual growth rate of 2.7% is expected of North America breakfast cereal market from 2025 to 2030.
Revenue, 2024 (US$M)
$16,432,303.1
Forecast, 2030 (US$M)
$19,299,603.6
CAGR, 2025 - 2030
2.7%
Report Coverage
North America

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North America breakfast cereal market, 2018-2030 (US$M)

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North America breakfast cereal market highlights

  • The North America breakfast cereal market generated a revenue of USD 16,757.8 million in 2018.
  • The market is expected to grow at a CAGR of 3.1% from 2019 to 2025.
  • In terms of segment, rte was the largest revenue generating product in 2018.
  • Hot Cereal is the most lucrative product segment registering the fastest growth during the forecast period.
  • Country-wise, Mexico is expected to register the highest CAGR from 2019 to 2025.


North America data book summary

Market revenue in 2018USD 16,757.8 million
Market revenue in 2025USD 20,692.6 million
Growth rate3.1% (CAGR from 2018 to 2025)
Largest segmentRte
Fastest growing segmentHot Cereal
Historical data covered2018 - 2017
Base year for estimation2018
Forecast period covered2019 - 2025
Quantitative unitsRevenue in USD million
Market segmentationHot Cereal, RTE


Other key industry trends

  • In terms of revenue, North America region accounted for 41.5% of the global breakfast cereal market in 2018.
  • Globally, North America is projected to lead the regional market in terms of revenue in 2025.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 8,689.8 million by 2025.

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Breakfast Cereal Market Companies

Name Profile # Employees HQ Website
B&G Foods View profile 501-1000 Parsippany, New Jersey, United States, North America http://bgfoods.com
Marico View profile 10001+ Mumbai, Maharashtra, India, Asia http://marico.com/
Nature's Path View profile 501-1000 Richmond, Quebec, Canada, North America https://www.naturespath.com/en-us/
Bob's Red Mill View profile 501-1000 Portland, Oregon, United States, North America https://www.bobsredmill.com/
WK Kellogg Co View profile 3150 One Kellogg Square, Battle Creek, MI, United States, 49016-3599 https://www.wkkellogg.com
CALBEE Inc View profile 8492 1-8-3 Marunouchi, Chiyoda-ku, 22nd Floor, Marunouchi Trust Tower Main, Tokyo, Japan, 100-0005 http://www.calbee.co.jp
General Mills Inc View profile 34000 Number One General Mills Boulevard, Minneapolis, MN, United States, 55426 https://www.generalmills.com
Post Holdings Inc View profile 11430 2503 South Hanley Road, St. Louis, MO, United States, 63144 https://www.postholdings.com
PepsiCo Inc View profile 318000 700 Anderson Hill Road, Purchase, NY, United States, 10577 https://www.pepsico.com
Nestle SA View profile 270000 Avenue Nestle 55, Vevey, Switzerland, CH-1800 https://www.nestle.com

North America breakfast cereal market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to breakfast cereal market will help companies and investors design strategic landscapes.


Rte was the largest segment with a revenue share of 83.79% in 2024. Horizon Databook has segmented the North America breakfast cereal market based on hot cereal, rte covering the revenue growth of each sub-segment from 2018 to 2030.


The U.S. dominated the regional market, followed by Mexico and Canada. Growing health concerns and increasing health issues, such as diabetes, obesity, and digestive disorders, are major factors that are likely to assist this market over the forecast period. 

Moreover, product & packaging innovations coupled with the high adoption rate of new products in the countries are estimated to play a key role in increasing the demand for breakfast cereals over the forecast period. 

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Target buyers of North America breakfast cereal market databook

  • Our clientele includes a mix of breakfast cereal market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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Horizon Databook provides a detailed overview of continent-level data and insights on the North America breakfast cereal market , including forecasts for subscribers. This continent databook contains high-level insights into North America breakfast cereal market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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North America breakfast cereal market size, by country, 2018-2030 (US$M)

North America Breakfast Cereal Market Outlook Share, 2024 & 2030 (US$M)

North America breakfast cereal market size, by country, 2018-2030 (US$M)

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