Europe Canned Alcoholic Beverages Market Size & Outlook

The canned alcoholic beverages market in Europe is expected to reach a projected revenue of US$ 2,529.2 million by 2030. A compound annual growth rate of 25.9% is expected of Europe canned alcoholic beverages market from 2022 to 2030.
Revenue, 2021 (US$M)
$319.2
Forecast, 2030 (US$M)
$2,529.2
CAGR, 2022 - 2030
25.9%
Report Coverage
Europe

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Europe canned alcoholic beverages market, 2017-2030 (US$M)

Europe canned alcoholic beverages market, 2017-2030 (US$M)

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Europe canned alcoholic beverages market highlights

  • The Europe canned alcoholic beverages market generated a revenue of USD 319.2 million in 2021.
  • The market is expected to grow at a CAGR of 25.9% from 2022 to 2030.
  • In terms of segment, rtd cocktails was the largest revenue generating product in 2021.
  • Hard Seltzers is the most lucrative product segment registering the fastest growth during the forecast period.
  • Country-wise, UK is expected to register the highest CAGR from 2022 to 2030.


Europe data book summary

Market revenue in 2021USD 319.2 million
Market revenue in 2030USD 2,529.2 million
Growth rate25.9% (CAGR from 2021 to 2030)
Largest segmentRtd cocktails
Fastest growing segmentHard Seltzers
Historical data covered2017 - 2020
Base year for estimation2021
Forecast period covered2022 - 2030
Quantitative unitsRevenue in USD million
Market segmentationWine, RTD Cocktails, Hard Seltzers
Key market players worldwideBacardi, Diageo PLC, Brown-Forman Corp Class A, Anheuser-Busch InBev SA/NV, Treasury Wine Estates Ltd, Asahi Group Holdings Ltd, Pernod Ricard SA, E & J Gallo Winery, Constellation Brands Inc Class A, Sula Vineyards, Union Wine, Integrated Beverage Group, Kona Brewing Company, Suntory Holdings


Other key industry trends

  • In terms of revenue, Europe region accounted for 3.2% of the global canned alcoholic beverages market in 2021.
  • Globally, North America is projected to lead the regional market in terms of revenue in 2030.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 2,702.8 million by 2030.

Rtd cocktails was the largest segment with a revenue share of 67.2% in 2021. Horizon Databook has segmented the Europe canned alcoholic beverages market based on wine, rtd cocktails, hard seltzers covering the revenue growth of each sub-segment from 2017 to 2030.


The growing consumption of beer is expected to fuel the demand for malt-based canned alcoholic beverages across the forecast period. Similarly, Belarus, France, Germany, and Ireland are among the countries with a high per capita consumption of alcohol. With the growing consumption and export of alcohol from European countries, the region is expected to witness strong demand for canned alcoholic beverages during the forecast period. 

Alcohol preference in Europe is extremely versatile as the preference for wine, RTD beverages, and hard seltzers varies in each country. For instance, in Central Europe, the consumption of RTD beverages is higher; the Mediterranean region is associated primarily with wine; and the Northern and Eastern regions have shown a greater preference for spirits. However, canned hard seltzers are the most favored product type across Europe.

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Canned Alcoholic Beverages Market Companies

Name Profile # Employees HQ Website
Suntory Holdings View profile 10001+ Minato, Chiba, Japan, Asia http://suntory.com
Kona Brewing Company View profile 101-250 Honolulu, Hawaii, United States, North America http://konabrewingco.com
Integrated Beverage Group View profile 51-100 Denver, Colorado, United States, North America http://integratedbev.com/
Union Wine View profile 1-10 Tualatin, Oregon, United States, North America https://unionwinecompany.com/
Sula Vineyards View profile 501-1000 Nasik, Maharashtra, India, Asia http://www.sulawines.com/
Bacardi View profile 5001-10000 Hamilton, Hamilton, Bermuda, North America https://www.bacardilimited.com/
Anheuser-Busch InBev SA/NV View profile 155000 Brouwerijplein 1, Leuven, Belgium, 3000 https://www.ab-inbev.com
E & J Gallo Winery View profile 5001-10000 Modesto, California, United States, North America http://www.ejgallo.com
Treasury Wine Estates Ltd View profile 2600 161 Collins Street, Level 8, Melbourne, VIC, Australia, 3000 https://www.tweglobal.com
Asahi Group Holdings Ltd View profile 34728 1-23-1, Azumabashi, Sumida-ku, Tokyo, Japan, 130-8602 http://www.asahigroup-holdings.com
Brown-Forman Corp Class A View profile 5600 850 Dixie Highway, Louisville, KY, United States, 40210 https://www.brown-forman.com
Constellation Brands Inc Class A View profile 10600 207 High Point Drive, Building 100, Victor, New York, NY, United States, 14564 https://www.cbrands.com
Diageo PLC View profile 30269 16 Great Marlborough Street, London, United Kingdom, W1F 7HS https://www.diageo.com
Pernod Ricard SA View profile 20617 5, Cours Paul Ricard, Paris, France, 75008 https://www.pernod-ricard.com

Europe canned alcoholic beverages market size, by country, 2017-2030 (US$M)

Europe Canned Alcoholic Beverages Market Outlook Share, 2021 & 2030 (US$M)

Europe canned alcoholic beverages market size, by country, 2017-2030 (US$M)

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