U.S. Contraceptive Market Size & Outlook, 2024-2030

The contraceptive market in the United States is expected to reach a projected revenue of US$ 10,683.5 million by 2030. A compound annual growth rate of 4.8% is expected of the United States contraceptive market from 2025 to 2030.
Revenue, 2024 (US$M)
$8,082.1
Forecast, 2030 (US$M)
$10,683.5
CAGR, 2025 - 2030
4.8%
Report Coverage
U.S.

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U.S. contraceptive market, 2018-2030 (US$M)

U.S. contraceptive market, 2018-2030 (US$M)

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U.S. contraceptive market highlights

  • The U.S. contraceptive market generated a revenue of USD 8,082.1 million in 2024 and is expected to reach USD 10,683.5 million by 2030.
  • The U.S. market is expected to grow at a CAGR of 4.8% from 2025 to 2030.
  • In terms of segment, contraceptive devices was the largest revenue generating product in 2024.
  • Contraceptive Devices is the most lucrative product segment registering the fastest growth during the forecast period.


Contraceptive market data book summary

Market revenue in 2024USD 8,082.1 million
Market revenue in 2030USD 10,683.5 million
Growth rate4.8% (CAGR from 2025 to 2030)
Largest segmentContraceptive devices
Fastest growing segmentContraceptive Devices
Historical data2018 - 2023
Base year2024
Forecast period2025 - 2030
Quantitative unitsRevenue in USD million
Market segmentationContraceptive Drugs, Contraceptive Devices
Key market players worldwideBayer AG, Cupid, Helm AG, Church & Dwight Co Inc, Organon & Co Ordinary Shares, Pfizer Inc, Viatris Inc, AbbVie Inc, Afaxys, Veru Inc, Agile Therapeutics Inc, Janssen Pharmaceuticals, China Resources Pharmaceutical Group Ltd Registered Shs Unitary 144A/Reg S, Crinetics Pharmaceuticals Inc


Other key industry trends

  • In terms of revenue, U.S. accounted for 25.9% of the global contraceptive market in 2024.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In North America, U.S. contraceptive market is projected to lead the regional market in terms of revenue in 2030.
  • Mexico is the fastest growing regional market in North America and is projected to reach USD 751.0 million by 2030.

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Contraceptive Market Companies

Name Profile # Employees HQ Website
Crinetics Pharmaceuticals Inc View profile 210 6055 Lusk Boulevard, San Diego, CA, United States, 92121 https://www.crinetics.com
China Resources Pharmaceutical Group Ltd Registered Shs Unitary 144A/Reg S View profile 72986 26 Harbour Road, 41st Floor, China Resources Building, Room 4104-05, Wanchai, Hong Kong https://www.crpharm.com
Janssen Pharmaceuticals View profile 1-10 Titusville, New Jersey, United States, North America https://www.xarelto-us.com
Helm AG View profile 1001-5000 Hamburg, Hamburg, Germany, Europe https://www.helmag.com
Cupid View profile 51-100 Nasik, Maharashtra, India, Asia https://www.cupidlimited.com
Afaxys View profile 1-10 Charleston, South Carolina, United States, North America https://www.afaxys.com/
Veru Inc View profile 233 2916 North Miami Avenue, Suite 1000, Miami, FL, United States, 33127 https://www.verupharma.com
Agile Therapeutics Inc View profile 19 500 College Road East, Suite 310, Princeton, NJ, United States, 08540 https://www.agiletherapeutics.com
Organon & Co Ordinary Shares View profile 10000 30 Hudson Street, Floor 33, Jersey City, NJ, United States, 07302 https://www.organon.com
Viatris Inc View profile 38000 1000 Mylan Boulevard, Canonsburg, PA, United States, 15317 https://www.viatris.com
Church & Dwight Co Inc View profile 5550 500 Charles Ewing Boulevard, Ewing, NJ, United States, 08628 https://www.churchdwight.com
Bayer AG View profile 99723 Kaiser-Wilhelm-Allee 1, Leverkusen, NW, Germany, 51368 https://www.bayer.com
Pfizer Inc View profile 88000 66 Hudson Boulevard East, New York, NY, United States, 10001-2192 https://www.pfizer.com
AbbVie Inc View profile 50000 1 North Waukegan Road, North Chicago, IL, United States, 60064-6400 http://www.abbvieinvestor.com

U.S. contraceptive market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to contraceptive market will help companies and investors design strategic landscapes.


Contraceptive devices was the largest segment with a revenue share of 52.46% in 2024. Horizon Databook has segmented the U.S. contraceptive market based on contraceptive drugs, contraceptive devices covering the revenue growth of each sub-segment from 2018 to 2030.


The contraceptive drugs and devices market in the U.S. dominated the North America market with the largest revenue share in 2024 due to the increasing use of personalized medicine approaches in contraception, where patients choose methods custom-made to their specific health needs and lifestyle preferences. 

New product launches further contribute to the growth of the market in the country. For instance, in July 2024, Femlyv is the first FDA-approved dissolvable birth control pill, designed for individuals who have difficulty swallowing tablets. 

It contains norethindrone acetate and ethinyl estradiol, which have been used in swallowable forms since 1968. This new formulation aims to expand access to contraception for those facing swallowing challenges.

Reasons to subscribe to U.S. contraceptive market databook:

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Target buyers of U.S. contraceptive market databook

  • Our clientele includes a mix of contraceptive market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
  • The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.

Horizon Databook provides a detailed overview of country-level data and insights on the U.S. contraceptive market , including forecasts for subscribers. This country databook contains high-level insights into U.S. contraceptive market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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U.S. contraceptive market size, by product, 2018-2030 (US$M)

U.S. Contraceptive Market Outlook Share, 2024 & 2030 (US$M)

U.S. contraceptive market size, by product, 2018-2030 (US$M)

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