Middle East & Africa Customer Intelligence Platform Market Size & Outlook

The customer intelligence platform market in Middle East & Africa is expected to reach a projected revenue of US$ 1,210.8 million by 2030. A compound annual growth rate of 29.7% is expected of Middle East & Africa customer intelligence platform market from 2025 to 2030.
Revenue, 2024 (US$M)
$261.4
Forecast, 2030 (US$M)
$1,210.8
CAGR, 2025 - 2030
29.7%
Report Coverage
Middle East & Africa

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Middle East & Africa customer intelligence platform market, 2018-2030 (US$M)

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MEA customer intelligence platform market highlights

  • The MEA customer intelligence platform market generated a revenue of USD 261.4 million in 2024.
  • The market is expected to grow at a CAGR of 29.7% from 2025 to 2030.
  • In terms of segment, platform was the largest revenue generating component in 2024.
  • Platform is the most lucrative component segment registering the fastest growth during the forecast period.
  • Country-wise, South Africa is expected to register the highest CAGR from 2025 to 2030.

MEA data book summary

Market revenue in 2024USD 261.4 million
Market revenue in 2030USD 1,210.8 million
Growth rate29.7% (CAGR from 2025 to 2030)
Largest segmentPlatform
Fastest growing segmentPlatform
Historical data covered2018 - 2023
Base year for estimation2024
Forecast period covered2025 - 2030
Quantitative unitsRevenue in USD million
Market segmentationPlatform, Services
Key market players worldwideAlphabet Inc Class A, Microsoft Corp, Adobe Inc, Informatica Inc, SAP SE, SAS, Teradata Corp, Oracle Corp, Salesforce Inc, International Business Machines Corp, The Interpublic Group of Companies Inc, iManage, Proxima

Other key industry trends

  • In terms of revenue, MEA region accounted for 8.5% of the global customer intelligence platform market in 2024.
  • Globally, North America is projected to lead the regional market in terms of revenue in 2030.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 3,922.2 million by 2030.

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Customer Intelligence Platform Market Companies

Name Profile # Employees HQ Website
Proxima View profile 11-50 New York, New York, United States, North America https://www.proxima.ai
iManage View profile 251-500 Chicago, Illinois, United States, North America https://imanage.com/
The Interpublic Group of Companies Inc View profile 56800 909 Third Avenue, New York, NY, United States, 10022 https://www.interpublic.com
Salesforce Inc View profile 72682 415 Mission Street, 3rd Floor, Salesforce Tower, San Francisco, CA, United States, 94105 https://www.salesforce.com
Teradata Corp View profile 6500 17095 Via Del Campo, San Diego, CA, United States, 92127 https://www.teradata.com
Informatica Inc View profile 5000 2100 Seaport Boulevard, Redwood, CA, United States, 94063 https://www.informatica.com
SAS View profile 10001+ Cary, North Carolina, United States, North America http://www.sas.com
Adobe Inc View profile 29945 345 Park Avenue, San Jose, CA, United States, 95110-2704 https://www.adobe.com
SAP SE View profile 107602 Dietmar-Hopp-Allee 16, Walldorf, BW, Germany, 69190 https://www.sap.com
Alphabet Inc Class A View profile 180895 1600 Amphitheatre Parkway, Mountain View, CA, United States, 94043 https://www.abc.xyz
Microsoft Corp View profile 221000 One Microsoft Way, Redmond, WA, United States, 98052-6399 https://www.microsoft.com
International Business Machines Corp View profile 282200 One New Orchard Road, Armonk, NY, United States, 10504 http://www.ibm.com
Oracle Corp View profile 164000 2300 Oracle Way, Austin, TX, United States, 78741 https://www.oracle.com

MEA customer intelligence platform market size, by country, 2018-2030 (US$M)

Middle East & Africa Customer Intelligence Platform Market Outlook Share, 2024 & 2030 (US$M)

MEA customer intelligence platform market size, by country, 2018-2030 (US$M)

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