Europe Decorated Apparel Market Size & Outlook, 2023-2030
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Europe decorated apparel market highlights
- The Europe decorated apparel market generated a revenue of USD 7,698.4 million in 2023.
- The market is expected to grow at a CAGR of 14.4% from 2024 to 2030.
- In terms of segment, embroidery was the largest revenue generating product in 2023.
- Screen Printing is the most lucrative product segment registering the fastest growth during the forecast period.
- Country-wise, Germany is expected to register the highest CAGR from 2024 to 2030.
Europe data book summary
| Market revenue in 2023 | USD 7,698.4 million |
| Market revenue in 2030 | USD 19,723.9 million |
| Growth rate | 14.4% (CAGR from 2023 to 2030) |
| Largest segment | Embroidery |
| Fastest growing segment | Screen Printing |
| Historical data covered | 2018 - 2022 |
| Base year for estimation | 2023 |
| Forecast period covered | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Embroidery, Screen Printing, Dye Sublimation, Digital Printing |
| Key market players worldwide | Gildan Activewear Inc, Berkshire Hathaway Inc Class A, Hanesbrands Inc, Delta Apparel Inc, Downtown Custom Printwear, Advance Printwear, Lynka |
Other key industry trends
- In terms of revenue, Europe region accounted for 26.6% of the global decorated apparel market in 2023.
- Globally, Asia Pacific is projected to lead the regional market in terms of revenue in 2030.
- Europe is the fastest growing regional market and is projected to reach USD 19,723.9 million by 2030.
Embroidery was the largest segment with a revenue share of 40.7% in 2023. Horizon Databook has segmented the Europe decorated apparel market based on embroidery, screen printing, dye sublimation, digital printing covering the revenue growth of each sub-segment from 2018 to 2030.
Europe has a strong apparel market, which is expected to have a positive impact on the demand for decorated apparel in the coming years. Europe is among the worst affected regions in the world by COVID-19.
Apart from the negative impact caused by the virus, unpleasant weather conditions forced a sizable number of shoppers, most notably in the U.K., to stay at home during the first quarter of 2020, thereby resulting in a dip in retail sales of decorated apparel.
Unpleasant weather conditions created a significant dent in the sales of decorated apparel even before the country-wide closure of non-essential retail outlets owing to the spread of the coronavirus. According to the Office for National Statistics, the volume of retail sales in the country dropped by 0.3% in February in comparison with that of the total volume sales in January 2020.
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Decorated Apparel Market Scope
Decorated Apparel Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| Lynka | View profile | 251-500 | Skawina, Malopolskie, Poland, Europe | http://www.lynka.eu/ |
| Advance Printwear | View profile | 1-10 | Birmingham, Birmingham, United Kingdom, Europe | https://www.advanceprintwear.co.uk |
| Downtown Custom Printwear | View profile | 1-10 | Schenectady, New York, United States, North America | https://downtownprintwear.com |
| Delta Apparel Inc | View profile | 6000 | 2750 Premiere Parkway, Suite 100, Duluth, GA, United States, 30097 | https://www.deltaapparelinc.com |
| Gildan Activewear Inc | View profile | - | - | - |
| Berkshire Hathaway Inc Class A | View profile | 396500 | 3555 Farnam Street, Omaha, NE, United States, 68131 | https://www.berkshirehathaway.com |
| Hanesbrands Inc | View profile | 48000 | 1000 East Hanes Mill Road, Winston-Salem, NC, United States, 27105 | https://www.hanes.com |
Europe decorated apparel market size, by country, 2018-2030 (US$M)
Europe Decorated Apparel Market Outlook Share, 2023 & 2030 (US$M)
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