Middle East & Africa Digital Video Advertising Market Size & Outlook
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MEA digital video advertising market highlights
- The MEA digital video advertising market generated a revenue of USD 1.5 billion in 2020.
- The market is expected to grow at a CAGR of 29% from 2021 to 2027.
- In terms of segment, desktop was the largest revenue generating type in 2020.
- Mobile is the most lucrative type segment registering the fastest growth during the forecast period.
MEA data book summary
| Market revenue in 2020 | USD 1.5 billion |
| Market revenue in 2027 | USD 8.9 billion |
| Growth rate | 29% (CAGR from 2020 to 2027) |
| Largest segment | Desktop |
| Fastest growing segment | Mobile |
| Historical data covered | 2016 - 2019 |
| Base year for estimation | 2020 |
| Forecast period covered | 2021 - 2027 |
| Quantitative units | Revenue in USD billion |
| Market segmentation | Desktop, Mobile |
| Key market players worldwide | Nexxen International Ltd, Verizon Communications Inc, Viant Technology Inc Ordinary Shares - Class A |
Other key industry trends
- In terms of revenue, MEA region accounted for 5.7% of the global digital video advertising market in 2020.
- Globally, Asia Pacific is projected to lead the regional market in terms of revenue in 2027.
- Asia Pacific is the fastest growing regional market and is projected to reach USD 42.6 billion by 2027.
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Digital Video Advertising Market Scope
Digital Video Advertising Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| Innovid | View profile | 251-500 | New York, New York, United States, North America | https://www.innovid.com |
| ExoClick | View profile | 101-250 | Barcelona, Catalonia, Spain, Europe | http://www.exoclick.com |
| Aki Technologies | View profile | 101-250 | Winston Salem, North Carolina, United States, North America | http://www.a.ki |
| MediaMath | View profile | 501-1000 | New York, New York, United States, North America | http://www.mediamath.com |
| The Trade Desk Inc Class A | View profile | 3115 | 42 North Chestnut Street, Ventura, CA, United States, 93001 | https://www.thetradedesk.com |
| Nexxen International Ltd | View profile | 722 | 82 Yigal Alon Street, 13th Floor, Tel Aviv, Israel, 6789124 | https://www.tremorinternational.com |
| Verizon Communications Inc | View profile | 105400 | 1095 Avenue of the Americas, New York, NY, United States, 10036 | https://www.verizon.com |
| PubMatic Inc Ordinary Shares - Class A | View profile | 948 | 601 Marshall Street, Redwood City, CA, United States, 94063 | https://www.pubmatic.com |
| Viant Technology Inc Ordinary Shares - Class A | View profile | 334 | 2722 Michelson Drive, Suite 100, Irvine, CA, United States, 92612 | https://www.viantinc.com |
| Adobe Inc | View profile | 29945 | 345 Park Avenue, San Jose, CA, United States, 95110-2704 | https://www.adobe.com |
Middle East & Africa digital video advertising market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to digital video advertising market will help companies and investors design strategic landscapes.
Desktop was the largest segment with a revenue share of 60% in 2020. Horizon Databook has segmented the Middle East & Africa digital video advertising market based on desktop, mobile covering the revenue growth of each sub-segment from 2016 to 2027.
Middle East & Africa digital video advertising market can be accredited to the growing number of internet users in the region.
The rapid penetration of social media websites including Facebook in countries such as Turkey and Egypt is offering new advertising channels to marketers. Additionally, the rising use of e-commerce is also helping in driving the market growth in the region.
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Our clientele includes a mix of digital video advertising market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Horizon Databook provides a detailed overview of continent-level data and insights on the Middle East & Africa digital video advertising market , including forecasts for subscribers. This continent databook contains high-level insights into Middle East & Africa digital video advertising market from 2016 to 2027, including revenue numbers, major trends, and company profiles.
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Middle East & Africa Digital Video Advertising Market Outlook Share, 2020 & 2027 (US$B)
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