Japan In-app Advertising Market Size & Outlook, 2023-2030

The in-app advertising market in Japan is expected to reach a projected revenue of US$ 16,400.7 million by 2030. A compound annual growth rate of 14% is expected of Japan in-app advertising market from 2024 to 2030.

Revenue, 2023 (US$M)
$6,536.4
Forecast, 2030 (US$M)
$16,400.7
CAGR, 2024 - 2030
14%
Report Coverage
Japan

Japan in-app advertising market highlights

  • The Japan in-app advertising market generated a revenue of USD 6,536.4 million in 2023 and is expected to reach USD 16,400.7 million by 2030.
  • The Japan market is expected to grow at a CAGR of 14% from 2024 to 2030.
  • In terms of segment, banner ads was the largest revenue generating type in 2023.
  • Interstitial Ads is the most lucrative type segment registering the fastest growth during the forecast period.


In-app advertising market data book summary

Market revenue in 2023USD 6,536.4 million
Market revenue in 2030USD 16,400.7 million
Growth rate14% (CAGR from 2023 to 2030)
Largest segmentBanner ads
Fastest growing segmentInterstitial Ads
Historical data2018 - 2022
Base year2023
Forecast period2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationBanner Ads, Interstitial Ads, Rich Media Ads, Video Ads, Native Ads
Key market players worldwideUnity Software Inc Ordinary Shares, Alphabet Inc Class C, BYD Co Ltd ADR, Verizon Communications Inc, PrologisProperty Mexico SA de CV Certificados Bursatiles Fiduciarios Inmobi, AppLovin Corp Ordinary Shares - Class A, Amobee, Glispa, Chartboost, Smaato, Leadbolt


Other key industry trends

  • In terms of revenue, Japan accounted for 3.8% of the global in-app advertising market in 2023.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In Asia Pacific, China in-app advertising market is projected to lead the regional market in terms of revenue in 2030.
  • China is the fastest growing regional market in Asia Pacific and is projected to reach USD 76,265.6 million by 2030.

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In-app Advertising Market Scope

In-app advertising market segmentation & scope
Banner Ads
Interstitial Ads
Rich Media Ads
Video Ads
Native Ads
Android
iOS
Others
Entertainment
Gaming
Social
Online Shopping
Payment & Ticketing
News
Others

In-app Advertising Market Companies

Name Profile # Employees HQ Website

Japan in-app advertising market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to in-app advertising market will help companies and investors design strategic landscapes.


Banner ads was the largest segment with a revenue share of 37.92% in 2023. Horizon Databook has segmented the Japan in-app advertising market based on banner ads, interstitial ads, rich media ads, video ads, native ads covering the revenue growth of each sub-segment from 2018 to 2030.


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Target buyers of Japan in-app advertising market databook

  • Our clientele includes a mix of in-app advertising market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
  • The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.

Horizon Databook provides a detailed overview of country-level data and insights on the Japan in-app advertising market , including forecasts for subscribers. This country databook contains high-level insights into Japan in-app advertising market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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Japan in-app advertising market size, by type, 2018-2030 (US$M)

Japan In-app Advertising Market Outlook Share, 2023 & 2030 (US$M)

Japan in-app advertising market size, by type, 2018-2030 (US$M)

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