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Europe Laundry Care Market Size & Outlook, 2025-2030

The laundry care market in Europe is expected to reach a projected revenue of US$ 39,827.2 million by 2030. A compound annual growth rate of 4% is expected of Europe laundry care market from 2025 to 2030.
Revenue, 2024 (US$M)
$31,475.7
Forecast, 2030 (US$M)
$39,827.2
CAGR, 2025 - 2030
4.0%
Report Coverage
Europe

Europe laundry care market highlights

  • The Europe laundry care market generated a revenue of USD 31,475.7 million in 2024.
  • The market is expected to grow at a CAGR of 4% from 2025 to 2030.
  • In terms of segment, laundry detergent was the largest revenue generating product type in 2024.
  • Laundry Detergent is the most lucrative product type segment registering the fastest growth during the forecast period.
  • Country-wise, Italy is expected to register the highest CAGR from 2025 to 2030.

Europe data book summary

Market revenue in 2024USD 31,475.7 million
Market revenue in 2030USD 39,827.2 million
Growth rate4% (CAGR from 2025 to 2030)
Largest segmentLaundry detergent
Fastest growing segmentLaundry Detergent
Historical data covered2018 - 2023
Base year for estimation2024
Forecast period covered2025 - 2030
Quantitative unitsRevenue in USD million
Market segmentationLaundry Sanitizer, Laundry Detergent, Fabric Softeners & Conditioners
Key market players worldwideProcter & Gamble Co, Unilever PLC, Henkel AG & Co KGaA, Reckitt Benckiser Group PLC, Colgate-Palmolive Co, Kao Corp, SC Johnson, The Clorox Company

Other key industry trends

  • In terms of revenue, Europe region accounted for 28.7% of the global laundry care market in 2024.
  • Globally, Asia Pacific is projected to lead the regional market in terms of revenue in 2030.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 57,242.3 million by 2030.

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Publish Date: Dec 05, 2024

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Laundry Care Market Companies

NameProfile# EmployeesHQWebsite
Procter & Gamble CoView profile 107,000One Procter and Gamble Plaza, Cincinnati, OH, United States, 45202www.pginvestor.com
Unilever PLCView profile 128,377100 Victoria Embankment, London, United Kingdom, EC4Y 0DYwww.unilever.com
Henkel AG & Co KGaAView profile 48,000Henkelstrasse 67, Duesseldorf, NW, Germany, 40589www.henkel.com
Reckitt Benckiser Group PLCView profile 40,000103-105 Bath Road, Slough, Berkshire, United Kingdom, SL1 3UHwww.reckitt.com
Kao CorpView profile 42,45014-10, Nihonbashi Kayabacho 1-chome, Chuo-ku, Tokyo, Japan, 103-8210www.kao.com
Colgate-Palmolive CoView profile 34,000300 Park Avenue, New York, NY, United States, 10022www.colgatepalmolive.com
SC JohnsonView profile 10001+Racine, Wisconsin, United States, North Americawww.scjohnson.com
The Clorox CompanyView profile 5001-10000Oakland, California, United States, North Americawww.thecloroxcompany.com/

Europe Laundry Care Market Outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to Laundry Care Market Outlook will help companies and investors design strategic landscapes.


Laundry Detergent was the largest segment with a revenue share of 87.74% in 2024.

Horizon Databook has segmented the Europe laundry care market based on laundry sanitizer, laundry detergent, fabric softeners & conditioners covering the revenue growth of each sub-segment from 2018 to 2030.


  • Europe Laundry Care Market Product Type Outlook (Revenue, USD Million , 2018-2030)
    • Laundry Sanitizer
    • Laundry Detergent
    • Fabric Softeners & Conditioners
  • Europe Laundry Care Market Distribution Channel Outlook (Revenue, USD Million , 2018-2030)
    • Offline
    • Online
  • Europe Laundry Care Market Application Outlook (Revenue, USD Million , 2018-2030)
    • Residential
    • Commercial

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Horizon Databook provides a detailed overview of continent-level data and insights on the Europe Laundry Care Market Outlook, including forecasts for subscribers. This continent databook contains high-level insights into Europe Laundry Care Market Outlook from 2018 to 2030, including revenue numbers, major trends, and company profiles.

Europe Laundry Care Market, 2018-2030 (US$M)

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Europe laundry care market statistics, by product type, 2018-2030 (US$M)

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Europe laundry care market statistics, by country, 2018-2030 (USD Million)

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