Europe Licensed Football Merchandise Market Size & Outlook

The licensed football merchandise market in Europe is expected to reach a projected revenue of US$ 6,021.6 million by 2030. A compound annual growth rate of 6.1% is expected of Europe licensed football merchandise market from 2025 to 2030.
Revenue, 2024 (US$M)
$4,247.9
Forecast, 2030 (US$M)
$6,021.6
CAGR, 2025 - 2030
6.1%
Report Coverage
Europe

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Europe licensed football merchandise market, 2018-2030 (US$M)

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Europe licensed football merchandise market highlights

  • The Europe licensed football merchandise market generated a revenue of USD 4,247.9 million in 2024.
  • The market is expected to grow at a CAGR of 6.1% from 2025 to 2030.
  • In terms of segment, sports apparel was the largest revenue generating product in 2024.
  • Sports Footwear is the most lucrative product segment registering the fastest growth during the forecast period.
  • Country-wise, UK is expected to register the highest CAGR from 2025 to 2030.

Europe data book summary

Market revenue in 2024USD 4,247.9 million
Market revenue in 2030USD 6,021.6 million
Growth rate6.1% (CAGR from 2025 to 2030)
Largest segmentSports apparel
Fastest growing segmentSports Footwear
Historical data covered2018 - 2023
Base year for estimation2024
Forecast period covered2025 - 2030
Quantitative unitsRevenue in USD million
Market segmentationSports Apparel, Sports Footwear, Toys & Games, Accessories
Key market players worldwideNike Inc Class B, Adidas AG, Under Armour Inc Class A, Puma SE, New Balance, Fanatics, Mitchell & Ness, Umbro, Hummel

Other key industry trends

  • In terms of revenue, Europe region accounted for 37.5% of the global licensed football merchandise market in 2024.
  • Globally, Europe is projected to lead the regional market in terms of revenue in 2030.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 3,286.5 million by 2030.

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Licensed Football Merchandise Market Companies

Name Profile # Employees HQ Website
Hummel View profile 101-250 Aarhus, Midtjylland, Denmark, Europe https://hummel.net/
Umbro View profile 501-1000 Manchester, Manchester, United Kingdom, Europe http://www.umbro.com/
Mitchell & Ness View profile 101-250 Philadelphia, Pennsylvania, United States, North America https://www.mitchellandness.com/
Fanatics View profile 10001+ Jacksonville, Florida, United States, North America http://www.fanaticsinc.com
New Balance View profile 5001-10000 Brighton, East Sussex, United Kingdom, Europe https://www.newbalance.co.uk
Puma SE View profile 21164 Puma Way 1, Herzogenaurach, BY, Germany, 91074 https://www.puma.com
Adidas AG View profile 59030 Adi-Dassler-Strasse 1, Herzogenaurach, BY, Germany, 91074 https://www.adidas-group.com
Nike Inc Class B View profile 83700 One Bowerman Drive, Beaverton, OR, United States, 97005-6453 https://www.nike.com
Under Armour Inc Class A View profile 14800 1020 Hull Street, Baltimore, MD, United States, 21230 https://www.underarmour.com

Europe licensed football merchandise market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to licensed football merchandise market will help companies and investors design strategic landscapes.


Sports apparel was the largest segment with a revenue share of 69.44% in 2024. Horizon Databook has segmented the Europe licensed football merchandise market based on sports apparel, sports footwear, toys & games, accessories covering the revenue growth of each sub-segment from 2018 to 2030.


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Target buyers of Europe licensed football merchandise market databook

  • Our clientele includes a mix of licensed football merchandise market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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Horizon Databook provides a detailed overview of continent-level data and insights on the Europe licensed football merchandise market , including forecasts for subscribers. This continent databook contains high-level insights into Europe licensed football merchandise market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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Europe licensed football merchandise market size, by country, 2018-2030 (US$M)

Europe Licensed Football Merchandise Market Outlook Share, 2024 & 2030 (US$M)

Europe licensed football merchandise market size, by country, 2018-2030 (US$M)

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