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China Makeup Base Market Size & Outlook, 2025-2030

The makeup base market in China is expected to reach a projected revenue of US$ 1,745.2 million by 2030. A compound annual growth rate of 3.8% is expected of China makeup base market from 2025 to 2030.
Revenue, 2024 (US$M)
$1,391.7
Forecast, 2030 (US$M)
$1,745.2
CAGR, 2025 - 2030
3.8%
Report Coverage
China

China makeup base market highlights

  • The China makeup base market generated a revenue of USD 1,391.7 million in 2024 and is expected to reach USD 1,745.2 million by 2030.
  • The China market is expected to grow at a CAGR of 3.8% from 2025 to 2030.
  • In terms of segment, foundation was the largest revenue generating product in 2024.
  • Concealer is the most lucrative product segment registering the fastest growth during the forecast period.


Makeup base market data book summary

Market revenue in 2024USD 1,391.7 million
Market revenue in 2030USD 1,745.2 million
Growth rate3.8% (CAGR from 2025 to 2030)
Largest segmentFoundation
Fastest growing segmentConcealer
Historical data2018 - 2023
Base year2024
Forecast period2025 - 2030
Quantitative unitsRevenue in USD million
Market segmentationFoundation, Concealer, Powder, Primer
Key market players worldwideL'Oreal SA, Shiseido Co Ltd, Lvmh Moet Hennessy Louis Vuitton SE, Coty Inc Class A, The Estee Lauder Companies Inc Class A, AMOREPACIFIC, Unilever PLC, CHANEL


Other key industry trends

  • In terms of revenue, China accounted for 8.9% of the global makeup base market in 2024.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In Asia Pacific, China makeup base market is projected to lead the regional market in terms of revenue in 2030.
  • India is the fastest growing regional market in Asia Pacific and is projected to reach USD 941.8 million by 2030.

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Publish Date: Dec 03, 2024

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Makeup Base Market Companies

NameProfile# EmployeesHQWebsite
Unilever PLCView profile 128,377100 Victoria Embankment, London, United Kingdom, EC4Y 0DYwww.unilever.com
Coty Inc Class AView profile 11,350350 Fifth Avenue, New York, NY, United States, 10118www.coty.com
Shiseido Co LtdView profile 35,8595-5 Ginza 7-chome, Chuo-ku, Tokyo, Japan, 104-0061www.shiseido.co.jp
L'Oreal SAView profile 94,60541, Rue Martre, Clichy Cedex, Paris, France, 92117www.loreal.com
The Estee Lauder Companies Inc Class AView profile 62,000767 Fifth Avenue, New York, NY, United States, 10153www.elcompanies.com
Lvmh Moet Hennessy Louis Vuitton SEView profile 192,34622, Avenue Montaigne, Paris, France, 75008www.lvmh.com
AMOREPACIFICView profile 1001-5000Yongsan, Seoul-t'ukpyolsi, South Korea, Asiawww.amorepacific.com
Avon ProductsView profile 10001+London, England, United Kingdom, Europewww.avon.co.in
CHANELView profile 10001+Neuilly-sur-seine, Ile-de-France, France, Europewww.chanel.com/us/
Mary Kay GlobalView profile 1001-5000Addison, Texas, United States, North Americawww.marykay.com

China Makeup Base Market Outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to Makeup Base Market Outlook will help companies and investors design strategic landscapes.


Foundation was the largest segment with a revenue share of 41.25% in 2024.

Horizon Databook has segmented the China makeup base market based on foundation, concealer, powder, primer covering the revenue growth of each sub-segment from 2018 to 2030.


  • China Makeup Base Market Product Outlook (Revenue, USD Million , 2018-2030)
    • Foundation
    • Concealer
    • Powder
    • Primer
  • China Makeup Base Market Distribution Channel Outlook (Revenue, USD Million , 2018-2030)
    • Offline
    • Online

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Horizon Databook provides a detailed overview of country-level data and insights on the China Makeup Base Market Outlook, including forecasts for subscribers. This country databook contains high-level insights into China Makeup Base Market Outlook from 2018 to 2030, including revenue numbers, major trends, and company profiles.

China Makeup Base Market, 2018-2030 (US$M)

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China makeup base market statistics, by product, 2018-2030 (US$M)

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China makeup base market statistics, by product, 2018-2030 (USD Million)

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