U.S. Meal Kit Delivery Services Market Size & Outlook
The meal kit delivery services market in the United States is expected to reach a projected revenue of US$ 28,570.1 million by 2033. A compound annual growth rate of 7.3% is expected of the United States meal kit delivery services market from 2026 to 2033.
The U.S. meal kit delivery services market generated a revenue of USD 15,293.5 million in 2025 and is expected to reach USD 28,570.1 million by 2033.
The U.S. market is expected to grow at a CAGR of 7.3% from 2026 to 2033.
In terms of segment, cook & eat was the largest revenue generating offering in 2025.
Heat & Eat is the most lucrative offering segment registering the fastest growth during the forecast period.
Meal kit delivery services market data book summary
Market revenue in 2025
USD 15,293.5 million
Market revenue in 2033
USD 28,570.1 million
Growth rate
7.3% (CAGR from 2026 to 2033)
Largest segment
Cook & eat
Fastest growing segment
Heat & Eat
Historical data
2021 - 2024
Base year
2025
Forecast period
2026 - 2033
Quantitative units
Revenue in USD million
Market segmentation
Heat & Eat, Cook & Eat
Key market players worldwide
Nestle SA, HelloFresh SE Bearer Shares, Blue Apron, SunBasket, Home Chef, Gobble, Marley Spoon, The Purple Carrot, Fresh n' Lean, Hungryroot
Other key industry trends
In terms of revenue, U.S. accounted for 38.8% of the global meal kit delivery services market in 2025.
Country-wise, U.S. is expected to lead the global market in terms of revenue in 2033.
In North America, U.S. meal kit delivery services market is projected to lead the regional market in terms of revenue in 2033.
Canada is the fastest growing regional market in North America and is projected to reach USD 4,302.9 million by 2033.
The hectic work schedules and busy lifestyles of consumers across the country leave them with less time for cooking at home. This is driving the preference and demand for ready-to-eat meal kits instead of takeout and other unhealthy food options.
In December 2018, a survey by Peapod highlighted that 77% of Americans preferred eating a homemade meal to going out for dinner. Owing to the COVID-19 lockdown orders issued in the country, customers are increasingly opting for meal kits from companies such as Freshly, HelloFresh, and Sun Basket, which have been gaining significant popularity during this period.
According to data provided by HelloFresh, its customer base for meal kit deliveries witnessed a growth of 90% in the first quarter of 2020 as compared to the first quarter of 2019. Similarly, Freshly delivered 4.2 million meals in March 2020, a significant increase from 3.5 million meals in February 2020.
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to Meal Kit Delivery Services Market Outlook will help companies and investors design strategic landscapes.
Cook & Eat was the largest segment with a revenue share of 69.46% in 2025.
Horizon Databook has segmented the U.S. meal kit delivery services market based on heat & eat, cook & eat covering the revenue growth of each sub-segment from 2021 to 2033.
The hectic work schedules and busy lifestyles of consumers across the country leave them with less time for cooking at home. This is driving the preference and demand for ready-to-eat meal kits instead of takeout and other unhealthy food options.
In December 2018, a survey by Peapod highlighted that 77% of Americans preferred eating a homemade meal to going out for dinner. Owing to the COVID-19 lockdown orders issued in the country, customers are increasingly opting for meal kits from companies such as Freshly, HelloFresh, and Sun Basket, which have been gaining significant popularity during this period.
According to data provided by HelloFresh, its customer base for meal kit deliveries witnessed a growth of 90% in the first quarter of 2020 as compared to the first quarter of 2019. Similarly, Freshly delivered 4.2 million meals in March 2020, a significant increase from 3.5 million meals in February 2020.
U.S. Meal Kit Delivery Services Market Offering Outlook (Revenue, USD Million , 2021-2033)
Heat & Eat
Cook & Eat
U.S. Meal Kit Delivery Services Market Services Outlook (Revenue, USD Million , 2021-2033)
Single
Multiple
U.S. Meal Kit Delivery Services Market Platform Outlook (Revenue, USD Million , 2021-2033)
Online
Offline
U.S. Meal Kit Delivery Services Market meal type Outlook (Revenue, USD Million , 2021-2033)
Vegan
Vegetarian
Non-Vegetarian
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U.S. Meal Kit Delivery Services Market, 2021-2033 (US$M)