U.S. Mixed Reality Headset Market Size & Outlook
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U.S. mixed reality headset market highlights
- The U.S. mixed reality headset market generated a revenue of USD 1,027.6 million in 2023 and is expected to reach USD 5,350.2 million by 2030.
- The U.S. market is expected to grow at a CAGR of 26.6% from 2024 to 2030.
- In terms of segment, hardware was the largest revenue generating component in 2023.
- Services is the most lucrative component segment registering the fastest growth during the forecast period.
Mixed reality headset market data book summary
| Market revenue in 2023 | USD 1,027.6 million |
| Market revenue in 2030 | USD 5,350.2 million |
| Growth rate | 26.6% (CAGR from 2023 to 2030) |
| Largest segment | Hardware |
| Fastest growing segment | Services |
| Historical data | 2018 - 2022 |
| Base year | 2023 |
| Forecast period | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Hardware, Software, Services |
| Key market players worldwide | Acer Inc DR, Apple Inc, Asustek Computer Inc DR, Dell Technologies Inc Ordinary Shares - Class C, Hewlett Packard Enterprise Co, HTC Corp DR, Magic Leap, Meta Platforms Inc Class A, Microsoft Corp, Samsung Electronics Co Ltd, Vuzix Corp |
Other key industry trends
- In terms of revenue, U.S. accounted for 28.4% of the global mixed reality headset market in 2023.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In North America, U.S. mixed reality headset market is projected to lead the regional market in terms of revenue in 2030.
- Canada is the fastest growing regional market in North America and is projected to reach USD 685.7 million by 2030.
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Mixed Reality Headset Market Scope
Mixed Reality Headset Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| Asustek Computer Inc DR | View profile | 25459 | No.15, Li-Te Road, Peitou, Taipei, Taiwan | https://www.asus.com/tw |
| Magic Leap | View profile | 1001-5000 | Plantation, Florida, United States, North America | http://magicleap.com |
| Vuzix Corp | View profile | 94 | 25 Hendrix Road, Suite A, West Henrietta, NY, United States, 14586 | https://www.vuzix.com |
| HTC Corp DR | View profile | 17575 | No. 23, Xinghua Road, Taoyuan District, Taoyuan, Taiwan, 330 | https://www.htc.com |
| Acer Inc DR | View profile | 2074 | Sec. 1, Xintai 5th Road, 1st Floor, 88, Xizhi, Taipei, Taiwan, 221 | https://www.acer.com |
| Hewlett Packard Enterprise Co | View profile | 62000 | 1701 East Mossy Oaks Road, Spring, TX, United States, 77389 | https://www.hpe.com |
| Meta Platforms Inc Class A | View profile | 69329 | 1 Meta Way, Menlo Park, CA, United States, 94025 | https://about.meta.com |
| Samsung Electronics Co Ltd | View profile | 124804 | 129, Samsung-ro, Yeongtong-gu, Gyeonggi-do, Suwon-si, Korea, Republic of, 443-742 | https://www.samsung.com |
| Dell Technologies Inc Ordinary Shares - Class C | View profile | 120000 | One Dell Way, Round Rock, TX, United States, 78682 | https://www.delltechnologies.com |
| Microsoft Corp | View profile | 221000 | One Microsoft Way, Redmond, WA, United States, 98052-6399 | https://www.microsoft.com |
| Apple Inc | View profile | 161000 | One Apple Park Way, Cupertino, CA, United States, 95014 | https://www.apple.com |
U.S. mixed reality headset market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to mixed reality headset market will help companies and investors design strategic landscapes.
Hardware was the largest segment with a revenue share of 72.44% in 2023. Horizon Databook has segmented the U.S. mixed reality headset market based on hardware, software, services covering the revenue growth of each sub-segment from 2018 to 2030.
The country is a key hub for technological innovation with greater consumer inclination for smart devices. Besides, strong presence of various market players in the U.S., working towards the development of innovative immersive solutions, is also contributing to the mixed reality headset market.
For instance, June 2023, Meta launched Meta Quest 3, the next-generation virtual and mixed reality headset featuring stronger performance, higher resolution, cutting-edge Meta Reality technology, and a more comfortable form factor. Such developments by key market players are expected to drive the market growth over the upcoming years.
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Target buyers of U.S. mixed reality headset market databook
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Our clientele includes a mix of mixed reality headset market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of country-level data and insights on the U.S. mixed reality headset market , including forecasts for subscribers. This country databook contains high-level insights into U.S. mixed reality headset market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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U.S. mixed reality headset market size, by component, 2018-2030 (US$M)
U.S. Mixed Reality Headset Market Outlook Share, 2023 & 2030 (US$M)
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