China Natural Household Cleaners Market Size & Outlook
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China natural household cleaners market highlights
- The China natural household cleaners market generated a revenue of USD 498.9 million in 2024 and is expected to reach USD 964.5 million by 2030.
- The China market is expected to grow at a CAGR of 11.6% from 2025 to 2030.
- In terms of segment, surface cleaners was the largest revenue generating product in 2024.
- Fabric Cleaners is the most lucrative product segment registering the fastest growth during the forecast period.
Natural household cleaners market data book summary
| Market revenue in 2024 | USD 498.9 million |
| Market revenue in 2030 | USD 964.5 million |
| Growth rate | 11.6% (CAGR from 2025 to 2030) |
| Largest segment | Surface cleaners |
| Fastest growing segment | Fabric Cleaners |
| Historical data | 2018 - 2023 |
| Base year | 2024 |
| Forecast period | 2025 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Surface Cleaners, Glass Cleaners, Fabric Cleaners |
Other key industry trends
- In terms of revenue, China accounted for 7.2% of the global natural household cleaners market in 2024.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In Asia Pacific, China natural household cleaners market is projected to lead the regional market in terms of revenue in 2030.
- India is the fastest growing regional market in Asia Pacific and is projected to reach USD 828.7 million by 2030.
Surface cleaners was the largest segment with a revenue share of 57.41% in 2024. Horizon Databook has segmented the China natural household cleaners market based on surface cleaners, glass cleaners, fabric cleaners covering the revenue growth of each sub-segment from 2018 to 2030.
Chinese consumers are increasingly wary of mass-produced household cleaners sold via supermarkets and other local channels. They tend to believe that mass-market household cleaners made from synthetic ingredients are harmful to human health and therefore opt for natural variants in order to safeguard themselves from the adverse effects of synthetic ones. This is expected to drive the market growth in the coming years.
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Natural Household Cleaners Market Scope
Natural Household Cleaners Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| The Honest Company Inc. | View profile | - | - | - |
| Midea Group | View profile | 10001+ | Beijiao, Guangdong, China, Asia | https://midea-group.com |
| Godrej Consumers Products | View profile | 10001+ | Mumbai, Maharashtra, India, Asia | https://www.godrejcp.com/ |
| The Clorox Company | View profile | 5001-10000 | Oakland, California, United States, North America | https://www.thecloroxcompany.com/ |
| SC Johnson | View profile | 10001+ | Racine, Wisconsin, United States, North America | http://www.scjohnson.com |
| Kao Corp | View profile | 42450 | 14-10, Nihonbashi Kayabacho 1-chome, Chuo-ku, Tokyo, Japan, 103-8210 | http://www.kao.com |
| Reckitt Benckiser Group PLC | View profile | 40000 | 103-105 Bath Road, Slough, Berkshire, United Kingdom, SL1 3UH | https://www.reckitt.com |
| Henkel AG & Co KGaA | View profile | 48000 | Henkelstrasse 67, Duesseldorf, NW, Germany, 40589 | https://www.henkel.com |
| Unilever PLC | View profile | 128377 | 100 Victoria Embankment, London, United Kingdom, EC4Y 0DY | https://www.unilever.com |
| Procter & Gamble Co | View profile | 107000 | One Procter and Gamble Plaza, Cincinnati, OH, United States, 45202 | https://www.pginvestor.com |
China natural household cleaners market size, by product, 2018-2030 (US$M)
China Natural Household Cleaners Market Outlook Share, 2024 & 2030 (US$M)
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