France Online Advertising Market Size & Outlook, 2024-2030
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France online advertising market highlights
- The France online advertising market generated a revenue of USD 13,878.1 million in 2024 and is expected to reach USD 29,832.0 million by 2030.
- The France market is expected to grow at a CAGR of 13.8% from 2025 to 2030.
- In terms of segment, video advertising was the largest revenue generating type in 2024.
- Full-Screen Interstitials is the most lucrative type segment registering the fastest growth during the forecast period.
Online advertising market data book summary
| Market revenue in 2024 | USD 13,878.1 million |
| Market revenue in 2030 | USD 29,832.0 million |
| Growth rate | 13.8% (CAGR from 2025 to 2030) |
| Largest segment | Video advertising |
| Fastest growing segment | Full-Screen Interstitials |
| Historical data | 2018 - 2023 |
| Base year | 2024 |
| Forecast period | 2025 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Native Advertising, Video Advertising, Display Advertising, Full-Screen Interstitials |
| Key market players worldwide | Alphabet Inc Class A, Meta Platforms Inc Class A, Microsoft Corp, Amazon.com Inc, X (formerly Twitter), Tencent Holdings Ltd, Adobe Inc, AOL, Verizon Communications Inc, Baidu Inc ADR |
Other key industry trends
- In terms of revenue, France accounted for 4.7% of the global online advertising market in 2024.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In Europe, UK online advertising market is projected to lead the regional market in terms of revenue in 2030.
- UK is the fastest growing regional market in Europe and is projected to reach USD 52,792.5 million by 2030.
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Online Advertising Market Scope
Online Advertising Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| AOL | View profile | 5001-10000 | New York, New York, United States, North America | http://www.aol.com |
| X (formerly Twitter) | View profile | 1001-5000 | San Francisco, California, United States, North America | https://twitter.com/home?lang=en |
| Verizon Communications Inc | View profile | 105400 | 1095 Avenue of the Americas, New York, NY, United States, 10036 | https://www.verizon.com |
| Baidu Inc ADR | View profile | 45500 | No. 10 Shangdi 10th Street, Baidu Campus, Haidian District, Beijing, China, People's Republic of, 100085 | https://ir.baidu.com |
| Meta Platforms Inc Class A | View profile | 69329 | 1 Meta Way, Menlo Park, CA, United States, 94025 | https://about.meta.com |
| Adobe Inc | View profile | 29945 | 345 Park Avenue, San Jose, CA, United States, 95110-2704 | https://www.adobe.com |
| Alphabet Inc Class A | View profile | 180895 | 1600 Amphitheatre Parkway, Mountain View, CA, United States, 94043 | https://www.abc.xyz |
| Tencent Holdings Ltd | View profile | 104787 | No. 33 Haitian 2nd Road, Tencent Binhai Towers, Nanshan District, Shenzhen, China, People's Republic of, 518054 | http://www.tencent.com |
| Microsoft Corp | View profile | 221000 | One Microsoft Way, Redmond, WA, United States, 98052-6399 | https://www.microsoft.com |
| Amazon.com Inc | View profile | 1525000 | 410 Terry Avenue North, Seattle, WA, United States, 98109-5210 | https://www.amazon.com |
France online advertising market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to online advertising market will help companies and investors design strategic landscapes.
Video advertising was the largest segment with a revenue share of 40.68% in 2024. Horizon Databook has segmented the France online advertising market based on native advertising, video advertising, display advertising, full-screen interstitials covering the revenue growth of each sub-segment from 2018 to 2030.
The online advertising market in France is witnessing significant growth owing to key trends and factors shaping its trajectory. One of the notable trends is the rising popularity of video content among French internet users.
According to a Médiamétrie report, the average number of internet users in France spent 1 hour 56 minutes daily watching online videos in September 2023, indicating the increased popularity of video content. This trend presents a substantial opportunity for online advertising through the video format.
In response to evolving consumer behavior, influencer marketing has emerged as a prominent strategy in France. With a significant number of internet users in France expressing trust in online reviews from other consumers, influencer marketing leverages this trust factor for effective brand promotion.
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Horizon Databook provides a detailed overview of country-level data and insights on the France online advertising market, including forecasts for subscribers. This country databook contains high-level insights into France online advertising market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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France online advertising market report size, by type, 2018-2030 (US$M)
France Online Advertising Market Share, 2024 & 2030 (US$M)
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