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Europe Period Panties Market Size & Outlook, 2026-2033

The period panties market in Europe is expected to reach a projected revenue of US$ 219.4 million by 2033. A compound annual growth rate of 21% is expected of Europe period panties market from 2026 to 2033.
Revenue, 2025 (US$M)
$49.6
Estimate, 2026 (US$M)
$57.9
Forecast, 2033 (US$M)
$219.4
CAGR, 2026 - 2033
21.0%

Europe period panties market highlights

  • The Europe period panties market generated a revenue of USD 49.6 million in 2025.
  • The market is expected to grow at a CAGR of 21% from 2026 to 2033.
  • In terms of segment, brief was the largest revenue generating product in 2025.
  • Bikini is the most lucrative product segment registering the fastest growth during the forecast period.
  • Country-wise, France is expected to register the highest CAGR from 2026 to 2033.


Europe data book summary

Market revenue in 2025USD 49.6 million
Market revenue in 2033USD 219.4 million
Growth rate21% (CAGR from 2026 to 2033)
Largest segmentBrief
Fastest growing segmentBikini
Historical data covered2021 - 2024
Base year for estimation2025
Forecast period covered2026 - 2033
Quantitative unitsRevenue in USD million
Market segmentationBikini, Brief, Boyshort, Hi-Waist
Key market players worldwideEssity AB Class B, Victoria's Secret & Co, Kimberly-Clark Corp, Ruby Love, Saalt, Fannypants, The Period Pantry


Other key industry trends

  • In terms of revenue, Europe region accounted for 31.6% of the global period panties market in 2025.
  • Globally, North America is projected to lead the regional market in terms of revenue in 2033.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 151.5 million by 2033.

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Publish Date: Feb 18, 2026

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Period Panties Market Companies

NameProfile# EmployeesHQWebsite
Kimberly-Clark CorpView profile 41,000P.O. Box 619100, Dallas, TX, United States, 75261-9100www.kimberly-clark.com
Essity AB Class BView profile 45,900Klarabergsviadukten 63, PO Box 200, Stockholm, Sweden, SE-101 23www.essity.com
Victoria's Secret & CoView profile 30,0004 Limited Parkway East, Reynoldsburg, OH, United States, 43068www.victoriassecretandco.com
Ruby LoveView profile 11-50New York, New York, United States, North Americawww.rubylove.com/
SaaltView profile 11-50Boise, Idaho, United States, North Americasaalt.com
FannypantsView profile 11-50Chantilly, Virginia, United States, North Americafannypants.com
The Period PantryView profile 1-10Columbus, Ohio, United States, North Americawww.theperiodpantryproject.org

Europe Period Panties Market Outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to Period Panties Market Outlook will help companies and investors design strategic landscapes.


Brief was the largest segment with a revenue share of 34.27% in 2025.

Horizon Databook has segmented the Europe period panties market based on bikini, brief, boyshort, hi-waist covering the revenue growth of each sub-segment from 2021 to 2033.


  • Europe Period Panties Market Product Outlook (Revenue, USD Million , 2021-2033)
    • Brief
    • Bikini
    • Boyshort
    • Hi-Waist
    • Others
  • Europe Period Panties Market Distribution Channel Outlook (Revenue, USD Million , 2021-2033)
    • Offline
    • Online

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Horizon Databook provides a detailed overview of continent-level data and insights on the Europe Period Panties Market Outlook, including forecasts for subscribers. This continent databook contains high-level insights into Europe Period Panties Market Outlook from 2021 to 2033, including revenue numbers, major trends, and company profiles.

Europe Period Panties Market, 2021-2033 (US$M)

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Europe period panties market statistics, by product, 2021-2033 (US$M)

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Europe period panties market statistics, by country, 2021-2033 (USD Million)

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