Global Podcasting Market Size & Outlook, 2023-2030

The podcasting industry worldwide is expected to reach a projected revenue of US$ 130,633.8 million by 2030. A compound annual growth rate of 27.6% is expected of the worldwide podcasting industry from 2024 to 2030.
Revenue, 2023 (US$M)
$23,758.0
Forecast, 2030 (US$M)
$130,633.8
CAGR, 2024 - 2030
27.6%
Report Coverage
Worldwide

Global podcasting market highlights

  • The global podcasting market generated a revenue of USD 23,758.0 million in 2023 and is expected to reach USD 130,633.8 million by 2030.
  • The market is expected to grow at a CAGR (2024 - 2030) of 27.6% by 2030.
  • In terms of segment, non-fiction accounted for a revenue of USD 17,430.9 million in 2023.
  • Fiction is the most lucrative category segment registering the fastest growth during the forecast period.
  • In terms of region, North America was the largest revenue generating market in 2023.
  • Country-wise, U.S. is expected to register the highest CAGR from 2024 to 2030.

Global data book summary

Market revenue in 2023USD 23,758.0 million
Market revenue in 2030USD 130,633.8 million
Growth rate27.6% (CAGR from 2023 to 2030)
Largest segmentNon-fiction
Fastest growing segmentFiction
Historical data covered2018 - 2022
Base year for estimation2023
Forecast period covered2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationFiction, Non-fiction

Other key industry trends

  • In terms of revenue, the North America accounted for 39.0% of the global podcasting market in 2023.
  • By country, the U.S. is projected to lead the global market in terms of revenue in 2030.
  • By country, U.S. is the fastest growing regional market and is projected to reach USD 32,137.2 million by 2030.

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Podcasting Market Scope

Podcasting market segmentation & scope
Fiction
Non-fiction
Kids
Adult
Smartphones
Laptops & Tablets
Personal Digital Assistants
Others
New & Politics
Socitey & Culture
Comedy
Sports
Others
Interviews
Panels
Solo
Repurposed
Conversational

Podcasting Market Companies

Name Profile # Employees HQ Website

Global podcasting market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to podcasting market will help companies and investors design strategic landscapes.


Non-fiction was the largest segment with a revenue share of 73.37% in 2023. Horizon Databook has segmented the Global podcasting market based on fiction, non-fiction covering the revenue growth of each sub-segment from 2018 to 2030.


  • Global Podcasting Category Outlook (Revenue, USD Million, 2018-2030)
    • Fiction
    • Non-fiction
  • Global Podcasting Target Outlook (Revenue, USD Million, 2018-2030)
    • Kids
    • Adult
  • Global Podcasting Preferred Devices Outlook (Revenue, USD Million, 2018-2030)
    • Smartphones
    • Laptops & Tablets
    • Personal Digital Assistants
    • Others
  • Global Podcasting Genre Outlook (Revenue, USD Million, 2018-2030)
    • New & Politics
    • Socitey & Culture
    • Comedy
    • Sports
    • Others
  • Global Podcasting Podcast Formats Outlook (Revenue, USD Million, 2018-2030)
    • Interviews
    • Panels
    • Solo
    • Repurposed
    • Conversational

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Target buyers of Global podcasting market databook

  • Our clientele includes a mix of podcasting market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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Horizon Databook provides a detailed overview of global-level data and insights on the Global podcasting market , including forecasts for subscribers. This global databook contains high-level insights into Global podcasting market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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Global podcasting market size, by region, 2018-2030 (US$M)

Top 10 countries: Podcasting market size, 2023 (US$M)

Global podcasting market share, by category, 2023 & 2030 (%, US$M)

Podcasting Market: Opportunity Assessment By Country

Global podcasting market, by region, 2023 (US$M)

Global podcasting market size, by region, 2018-2030 (US$M)

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