U.S. Premium Hair Care Market Size & Outlook, 2025-2033
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U.S. premium hair care market highlights
- The U.S. premium hair care market generated a revenue of USD 8,134.9 million in 2024 and is expected to reach USD 12,616.7 million by 2033.
- The U.S. market is expected to grow at a CAGR of 5% from 2025 to 2033.
- In terms of segment, shampoos was the largest revenue generating products in 2024.
- Hair Serums is the most lucrative products segment registering the fastest growth during the forecast period.
Premium hair care market data book summary
| Market revenue in 2024 | USD 8,134.9 million |
| Market revenue in 2033 | USD 12,616.7 million |
| Growth rate | 5% (CAGR from 2025 to 2033) |
| Largest segment | Shampoos |
| Fastest growing segment | Hair Serums |
| Historical data | 2021 - 2023 |
| Base year | 2024 |
| Forecast period | 2025 - 2033 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Shampoos, Conditioners, Hair Serums, Hair Coloring Products, Hair Styling Products |
| Key market players worldwide | Procter & Gamble Co, L'Oreal SA, The Estee Lauder Companies Inc Class A, Johnson & Johnson, Unilever PLC, Beiersdorf AG, Kao Corp, Coty Inc Class A, Aveda, Alcora Corporation, John Masters Organics, OUAI, Living Proof |
Other key industry trends
- In terms of revenue, U.S. accounted for 19.6% of the global premium hair care market in 2024.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2033.
- In North America, U.S. premium hair care market is projected to lead the regional market in terms of revenue in 2033.
- Mexico is the fastest growing regional market in North America and is projected to reach USD 1,764.7 million by 2033.
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Premium Hair Care Market Scope
Premium Hair Care Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| Living Proof | View profile | 51-100 | Cambridge, Massachusetts, United States, North America | http://www.livingproof.com |
| OUAI | View profile | 51-100 | Los Angeles, California, United States, North America | https://theouai.com |
| John Masters Organics | View profile | 1-10 | New York, New York, United States, North America | https://johnmasters.com/ |
| Alcora Corporation | View profile | 51-100 | Miami, Florida, United States, North America | https://www.alcoracorp.com/ |
| Aveda | View profile | 5001-10000 | Blaine, Minnesota, United States, North America | http://www.aveda.com |
| Kao Corp | View profile | 42450 | 14-10, Nihonbashi Kayabacho 1-chome, Chuo-ku, Tokyo, Japan, 103-8210 | http://www.kao.com |
| The Estee Lauder Companies Inc Class A | View profile | 62000 | 767 Fifth Avenue, New York, NY, United States, 10153 | https://www.elcompanies.com |
| L'Oreal SA | View profile | 94605 | 41, Rue Martre, Clichy Cedex, Paris, France, 92117 | https://www.loreal.com |
| Coty Inc Class A | View profile | 11350 | 350 Fifth Avenue, New York, NY, United States, 10118 | https://www.coty.com |
| Beiersdorf AG | View profile | 21958 | Unnastrasse 48, Hamburg, Germany, 22529 | https://www.beiersdorf.com |
| Unilever PLC | View profile | 128377 | 100 Victoria Embankment, London, United Kingdom, EC4Y 0DY | https://www.unilever.com |
| Procter & Gamble Co | View profile | 107000 | One Procter and Gamble Plaza, Cincinnati, OH, United States, 45202 | https://www.pginvestor.com |
| Johnson & Johnson | View profile | 134400 | One Johnson and Johnson Plaza, New Brunswick, NJ, United States, 08933 | https://www.jnj.com |
U.S. premium hair care market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to premium hair care market will help companies and investors design strategic landscapes.
Shampoos was the largest segment with a revenue share of 32.13% in 2024. Horizon Databook has segmented the U.S. premium hair care market based on shampoos, conditioners, hair serums, hair coloring products, hair styling products covering the revenue growth of each sub-segment from 2021 to 2033.
Increasing spending capacity, along with the availability of a wide range of premium hair care products, is expected to drive the U.S. premium hare care market in the coming years. According to Euromonitor, In 2019, the average annual spending on personal care services per consumer in the U.S. reached USD 367.7, increasing from USD 329.9 in 2016.
Furthermore, the average annual expenditure on hair care products per consumer in the U.S. amounted to USD 78.7 in 2019, increasing from USD 73.4 in 2018. According to a survey conducted by lookfantastic.com in 2017, the average spending by women in the U.S. on grooming and styling hair amounted to USD 80 per month. According to Euromonitor Research, the U.S. hair care services sector encompasses more than 80,000 establishments in 2019, which included 77,000 beauty salons and 4,500 barber shops.
The combined annual revenue stemming from these establishments was approximately USD 20 billion that year. The research report showed that consumers aged 45 to 54 were major contributors to this revenue, making up 21.4% of the total U.S. market. When it comes to hair care products, U.S. consumers demand products that are natural, chemical-free, and good for them and the environment.
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Our clientele includes a mix of premium hair care market companies, investment firms, advisory firms & academic institutions.
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Horizon Databook provides a detailed overview of country-level data and insights on the U.S. premium hair care market , including forecasts for subscribers. This country databook contains high-level insights into U.S. premium hair care market from 2021 to 2033, including revenue numbers, major trends, and company profiles.
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U.S. premium hair care market size, by products, 2021-2033 (US$M)
U.S. Premium Hair Care Market Outlook Share, 2024 & 2033 (US$M)
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