Asia Pacific Real-time Bidding Market Size & Outlook
The real-time bidding market in Asia Pacific is expected to reach a projected revenue of US$ 9,214.7 million by 2030. A compound annual growth rate of 17% is expected of Asia Pacific real-time bidding market from 2024 to 2030.
Revenue, 2023 (US$M)
$3,067.7
Forecast, 2030 (US$M)
$9,214.7
CAGR, 2024 - 2030
17%
Report Coverage
Asia Pacific
Asia Pacific real-time bidding market highlights
- The Asia Pacific real-time bidding market generated a revenue of USD 3,067.7 million in 2023.
- The market is expected to grow at a CAGR of 17% from 2024 to 2030.
- In terms of segment, open auction was the largest revenue generating auction type in 2023.
- Open Auction is the most lucrative auction type segment registering the fastest growth during the forecast period.
Asia Pacific data book summary
| Market revenue in 2023 | USD 3,067.7 million |
| Market revenue in 2030 | USD 9,214.7 million |
| Growth rate | 17% (CAGR from 2023 to 2030) |
| Largest segment | Open auction |
| Fastest growing segment | Open Auction |
| Historical data covered | 2018 - 2022 |
| Base year for estimation | 2023 |
| Forecast period covered | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Open Auction |
| Key market players worldwide | Google, The Trade Desk, MediaMath, Rubicon Organics Inc, Criteo SA ADR, PubMatic Inc Ordinary Shares - Class A, Adobe Inc, Meta Platforms Inc Class A |
Other key industry trends
- In terms of revenue, Asia Pacific region accounted for 21.3% of the global real-time bidding market in 2023.
- Globally, North America is projected to lead the regional market in terms of revenue in 2030.
- Asia Pacific is the fastest growing regional market and is projected to reach USD 9,214.7 million by 2030.
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Real-Time Bidding Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| MediaMath | View profile | 501-1000 | New York, New York, United States, North America | http://www.mediamath.com |
| The Trade Desk | View profile | 501-1000 | Ventura, California, United States, North America | http://thetradedesk.com |
| View profile | 10001+ | Mountain View, California, United States, North America | https://www.google.com | |
| Criteo SA ADR | View profile | 3563 | 32 Rue Blanche, Paris, France, 75009 | https://www.criteo.com |
| PubMatic Inc Ordinary Shares - Class A | View profile | 948 | 601 Marshall Street, Redwood City, CA, United States, 94063 | https://www.pubmatic.com |
| Rubicon Organics Inc | View profile | 167 | 744 West Hastings Street, Unit 505, Vancouver, BC, Canada, V6C 1A5 | https://www.rubiconorganics.com |
| Meta Platforms Inc Class A | View profile | 69329 | 1 Meta Way, Menlo Park, CA, United States, 94025 | https://about.meta.com |
| Adobe Inc | View profile | 29945 | 345 Park Avenue, San Jose, CA, United States, 95110-2704 | https://www.adobe.com |
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