Europe Retail Media Platform Market Size & Outlook
The retail media platform market in Europe is expected to reach a projected revenue of US$ 7.4 million by 2030. A compound annual growth rate of 9.3% is expected of Europe retail media platform market from 2025 to 2030.
- Enterprise Technology & Automation
- Enterprise Software & SaaS
- Retail Media Platform Market Outlook
- Enterprise Software & SaaS
Revenue, 2024 (US$M)
$4.5
Forecast, 2030 (US$M)
$7.4
CAGR, 2025 - 2030
9.3%
Report Coverage
Europe
Europe Retail Media Platform Market, 2018-2030 (US$M)
Global Market
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Every figure cited from GVR research
Europe retail media platform market highlights
- The Europe retail media platform market generated a revenue of USD 4.5 million in 2024.
- The market is expected to grow at a CAGR of 9.3% from 2025 to 2030.
- In terms of segment, retailer-owned media networks was the largest revenue generating platform type in 2024.
- Third-Party Media Networks is the most lucrative platform type segment registering the fastest growth during the forecast period.
- Country-wise, France is expected to register the highest CAGR from 2025 to 2030.
Europe data book summary
| Market revenue in 2024 | USD 4.5 million |
| Market revenue in 2030 | USD 7.4 million |
| Growth rate | 9.3% (CAGR from 2025 to 2030) |
| Largest segment | Retailer-owned media networks |
| Fastest growing segment | Third-Party Media Networks |
| Historical data covered | 2018 - 2023 |
| Base year for estimation | 2024 |
| Forecast period covered | 2025 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Retailer-Owned Media Networks, Third-Party Media Networks, Integrated Media Platforms |
| Key market players worldwide | Walmart Inc, Google, Criteo SA ADR, The Trade Desk, Instacart |
Other key industry trends
- In terms of revenue, Europe region accounted for 27.0% of the global retail media platform market in 2024.
- Globally, North America is projected to lead the regional market in terms of revenue in 2030.
- Asia Pacific is the fastest growing regional market and is projected to reach USD 7.8 million by 2030.
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Publish Date: Aug 26, 2025
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Retail Media Platform Market Scope
Retail Media Platform Market segmentation & scope
Ad Format
Display Ads
Search Ads
Sponsored Content
Others
Deployment
Cloud
On-Premises
End Use
Consumer Packaged Goods (CPG)
Electronics and Technology
Apparel and Fashion
Grocery and Food Delivery
Beauty and Personal Care
Others
Retail Media Platform Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| Amazon.com Inc | View profile | 1,525,000 | 410 Terry Avenue North, Seattle, WA, United States, 98109-5210 | www.amazon.com |
| Walmart Inc | View profile | 2,100,000 | 702 S.W. 8th Street, Bentonville, AR, United States, 72716 | stock.walmart.com |
| Instacart | View profile | 1001-5000 | San Francisco, California, United States, North America | www.instacart.com |
| Criteo SA ADR | View profile | 3,563 | 32 Rue Blanche, Paris, France, 75009 | www.criteo.com |
| View profile | 10001+ | Mountain View, California, United States, North America | www.google.com | |
| The Trade Desk | View profile | 501-1000 | Ventura, California, United States, North America | thetradedesk.com |
| The Trade Desk Inc Class A | View profile | 3,115 | 42 North Chestnut Street, Ventura, CA, United States, 93001 | www.thetradedesk.com |
| Yahoo | View profile | 5001-10000 | Sunnyvale, California, United States, North America | www.yahoo.com |
| Kroger Precision Marketing | View profile | 11-50 | Cincinnati, Ohio, United States, North America | www.krogerprecisionmarketing.com |
| Roundel | View profile | 251-500 | Minneapolis, Minnesota, United States, North America | roundel.com |
Europe Retail Media Platform Market Outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to Retail Media Platform Market Outlook will help companies and investors design strategic landscapes.
Retailer-Owned Media Networks was the largest segment with a revenue share of 62.22% in 2024.
Horizon Databook has segmented the Europe retail media platform market based on retailer-owned media networks, third-party media networks, integrated media platforms covering the revenue growth of each sub-segment from 2018 to 2030.
- Europe Retail Media Platform Market Platform Type Outlook (Revenue, USD Million , 2018-2030)
- Retailer-Owned Media Networks
- Third-Party Media Networks
- Integrated Media Platforms
- Europe Retail Media Platform Market Ad Format Outlook (Revenue, USD Million , 2018-2030)
- Display Ads
- Search Ads
- Sponsored Content
- Others
- Europe Retail Media Platform Market Deployment Outlook (Revenue, USD Million , 2018-2030)
- Cloud
- On-Premises
- Europe Retail Media Platform Market End Use Outlook (Revenue, USD Million , 2018-2030)
- Consumer Packaged Goods (CPG)
- Electronics and Technology
- Apparel and Fashion
- Grocery and Food Delivery
- Beauty and Personal Care
- Others
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Horizon Databook provides a detailed overview of continent-level data and insights on the Europe Retail Media Platform Market Outlook, including forecasts for subscribers. This continent databook contains high-level insights into Europe Retail Media Platform Market Outlook from 2018 to 2030, including revenue numbers, major trends, and company profiles.