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Middle East & Africa Smart Home Appliances Market Size & Outlook

The smart home appliances market in Middle East & Africa is expected to reach a projected revenue of US$ 568.0 million by 2030. A compound annual growth rate of 5% is expected of Middle East & Africa smart home appliances market from 2023 to 2030.

  • Consumer Goods
    • Consumer Electronics & Appliances
      • Smart Home Appliances Market Outlook
Revenue, 2022 (US$M)
$383.9
Forecast, 2030 (US$M)
$568.0
CAGR, 2023 - 2030
5.0%
Report Coverage
Middle East & Africa

Middle East Africa Smart Home Appliances Market, 2017-2030 (US$M)

Middle East Africa Smart Home Appliances Market, 2017-2030 (US$M)

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MEA smart home appliances market highlights

  • The MEA smart home appliances market generated a revenue of USD 383.9 million in 2022.
  • The market is expected to grow at a CAGR of 5% from 2023 to 2030.
  • In terms of segment, smart washing machines was the largest revenue generating product in 2022.
  • Smart Air Purifiers is the most lucrative product segment registering the fastest growth during the forecast period.
  • Country-wise, South Africa is expected to register the highest CAGR from 2023 to 2030.


MEA data book summary

Market revenue in 2022USD 383.9 million
Market revenue in 2030USD 568.0 million
Growth rate5% (CAGR from 2022 to 2030)
Largest segmentSmart washing machines
Fastest growing segmentSmart Air Purifiers
Historical data covered2017 - 2021
Base year for estimation2022
Forecast period covered2023 - 2030
Quantitative unitsRevenue in USD million
Market segmentationSmart Washing Machines, Smart Air Purifiers, Smart TV
Key market players worldwideWhirlpool Corp, LG Electronics Inc ADR, Haier Smart Home Co Ltd ADR, Samsung Electronics Co Ltd, Panasonic Holdings Corp, Robert Bosch Engineering & Business Solutions, Electrolux AB ADR, Koninklijke Philips NV, GE Aerospace, Xiaomi Corp Class B


Other key industry trends

  • In terms of revenue, MEA region accounted for 1.3% of the global smart home appliances market in 2022.
  • Globally, Asia Pacific is projected to lead the regional market in terms of revenue in 2030.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 28,466.9 million by 2030.

Many countries in the African continent have been experiencing rapid economic development and are characterized by young populations aspiring to be first-time homeowners. This, in turn, is expected to drive the demand for smart home devices in the region.

Moreover, the region offers immense opportunities for demand fulfillment as various online retail platforms are emerging. In contrast to the consumer dynamics in Africa, the Middle East is characterized by high consumer spending on luxury amenities and a young population burgeoning at a rapid rate.

The governments’ willingness to diversify their economies has led to a huge impetus for numerous development projects and technological adoption in the region. Furthermore, massive public housing projects undertaken by these governments as a means to increase homeownership rates among youngsters are also expected to bode well for the smart home appliances market in the region.

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Smart Home Appliances Market Companies

NameProfile# EmployeesHQWebsite
Koninklijke Philips NVView profile 73,712Philips Center, Amstelplein 2, Amsterdam, Netherlands, 1096 BCwww.philips.com
Panasonic Holdings CorpView profile 230,0251006, Oaza Kadoma, Kadoma-shi, Osaka, Japan, 571-8501holdings.panasonic
GE AerospaceView profile 125,000One Financial Center, Suite 3700, Boston, MA, United States, 02111www.geaerospace.com
Xiaomi Corp Class BView profile 33,627Anningzhuang Road, Xiaomi Campus, Haidian District, Beijing, China, People's Republic ofwww.mi.com
Samsung Electronics Co LtdView profile 124,804129, Samsung-ro, Yeongtong-gu, Gyeonggi-do, Suwon-si, Korea, Republic of, 443-742www.samsung.com
LG Electronics Inc ADRView profile 35,111Twin Tower 128, Yeoui-daero, Yeongdeungpo-gu, Seoul, Korea, Republic of, 07336www.lge.co.kr
Electrolux AB ADRView profile 41,869Street Goransgatan 143, Stadshagen, Stockholm, Sweden, SE-105 45www.electroluxgroup.com
Haier Smart Home Co Ltd ADRView profile 112,458Haier Industrial Park, Laoshan District, Shandong Province, Qingdao, China, People's Republic of, 266101smart-home.haier.com/cn
Whirlpool CorpView profile 59,0002000 North M-63, Benton Harbor, MI, United States, 49022-2692www.whirlpoolcorp.com
Robert Bosch Engineering & Business SolutionsView profile 10001+Bangalore, Karnataka, India, Asiawww.bosch-india-software.com

Middle East & Africa Smart Home Appliances Market Outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to Smart Home Appliances Market Outlook will help companies and investors design strategic landscapes.


Smart Washing Machines was the largest segment with a revenue share of 35.69% in 2022.

Horizon Databook has segmented the Middle East & Africa smart home appliances market based on smart washing machines, smart air purifiers, smart tv covering the revenue growth of each sub-segment from 2017 to 2030.




Many countries in the African continent have been experiencing rapid economic development and are characterized by young populations aspiring to be first-time homeowners. This, in turn, is expected to drive the demand for smart home devices in the region.

Moreover, the region offers immense opportunities for demand fulfillment as various online retail platforms are emerging. In contrast to the consumer dynamics in Africa, the Middle East is characterized by high consumer spending on luxury amenities and a young population burgeoning at a rapid rate.

The governments’ willingness to diversify their economies has led to a huge impetus for numerous development projects and technological adoption in the region. Furthermore, massive public housing projects undertaken by these governments as a means to increase homeownership rates among youngsters are also expected to bode well for the smart home appliances market in the region.

  • Middle East & Africa Smart Home Appliances Market Product Outlook (Revenue, USD Million , 2017-2030)
    • Smart Washing Machines
    • Smart Air Purifiers
    • Smart TV
    • Others
  • Middle East & Africa Smart Home Appliances Market Distribution Channel Outlook (Revenue, USD Million , 2017-2030)
    • Online
    • Offline

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Horizon Databook provides a detailed overview of continent-level data and insights on the Middle East & Africa Smart Home Appliances Market Outlook, including forecasts for subscribers. This continent databook contains high-level insights into Middle East & Africa Smart Home Appliances Market Outlook from 2017 to 2030, including revenue numbers, major trends, and company profiles.

Middle East Africa Smart Home Appliances Market, 2017-2030 (US$M)

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MEA smart home appliances market statistics, by product, 2017-2030 (US$M)

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MEA smart home appliances market statistics, by country, 2017-2030 (USD Million)

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