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Sweden Snus Market Size & Outlook, 2023-2030

The snus market in Sweden is expected to reach a projected revenue of US$ 1,876.8 million by 2030. A compound annual growth rate of 3.1% is expected of Sweden snus market from 2024 to 2030.
Revenue, 2023 (US$M)
$1,517.7
Forecast, 2030 (US$M)
$1,876.8
CAGR, 2024 - 2030
3.1%
Report Coverage
Sweden

Sweden Snus Market, 2018-2030 (US$M)

Sweden Snus Market, 2018-2030 (US$M)

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Sweden snus market highlights

  • The Sweden snus market generated a revenue of USD 1,517.7 million in 2023 and is expected to reach USD 1,876.8 million by 2030.
  • The Sweden market is expected to grow at a CAGR of 3.1% from 2024 to 2030.
  • In terms of segment, portion was the largest revenue generating product in 2023.
  • Loose is the most lucrative product segment registering the fastest growth during the forecast period.


Snus market data book summary

Market revenue in 2023USD 1,517.7 million
Market revenue in 2030USD 1,876.8 million
Growth rate3.1% (CAGR from 2023 to 2030)
Largest segmentPortion
Fastest growing segmentLoose
Historical data2018 - 2022
Base year2023
Forecast period2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationLoose, Portion
Key market players worldwideAltria Group Inc, Swedish Match, British American Tobacco, GN Tobacco, snuscentral, Skruf Snus


Other key industry trends

  • In terms of revenue, Sweden accounted for 50.5% of the global snus market in 2023.
  • Country-wise, Sweden is expected to lead the global market in terms of revenue in 2030.
  • In Europe, Sweden snus market is projected to lead the regional market in terms of revenue in 2030.
  • Norway is the fastest growing regional market in Europe and is projected to reach USD 56.8 million by 2030.

According to the National Public Health Survey 2022, the prevalence of adult daily snus usage in Sweden is 13.8%, with a gender disparity where 7.2% of females and 20.2% of males use snus daily. Snus enjoys a regulatory status that permits its sale and consumption as it is regulated as a consumer product in the country. 

The product is legally purchasable online, usable, and importable for personal use, adhering to specified regulations. In addition, snus products are actively marketed, with packaging required to display health warnings and sales restricted to individuals aged 18 and above. There are no restrictions on flavor range or nicotine content.

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Snus Market Companies

NameProfile# EmployeesHQWebsite
Altria Group IncView profile 6,4006601 West Broad Street, Richmond, VA, United States, 23230www.altria.com
Swedish MatchView profile 1001-5000Stockholm, Stockholms Lan, Sweden, Europewww.swedishmatch.com
British American TobaccoView profile 10001+London, England, United Kingdom, Europebat.com
GN TobaccoView profile 101-250Enköping, Uppsala Lan, Sweden, Europegntobacco.com/
snuscentralView profile -Plano, Texas, United States, North Americawww.snuscentral.org/
Skruf SnusView profile 101-250Stockholm, Stockholms Lan, Sweden, Europeskruf.se/

Sweden Snus Market Outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to Snus Market Outlook will help companies and investors design strategic landscapes.


Portion was the largest segment with a revenue share of 83.31% in 2023.

Horizon Databook has segmented the Sweden snus market based on loose, portion covering the revenue growth of each sub-segment from 2018 to 2030.




According to the National Public Health Survey 2022, the prevalence of adult daily snus usage in Sweden is 13.8%, with a gender disparity where 7.2% of females and 20.2% of males use snus daily. Snus enjoys a regulatory status that permits its sale and consumption as it is regulated as a consumer product in the country. 

The product is legally purchasable online, usable, and importable for personal use, adhering to specified regulations. In addition, snus products are actively marketed, with packaging required to display health warnings and sales restricted to individuals aged 18 and above. There are no restrictions on flavor range or nicotine content.

  • Sweden Snus Market Product Outlook (Revenue, USD Million , 2018-2030)
    • Loose
    • Portion
  • Sweden Snus Market Flavor Outlook (Revenue, USD Million , 2018-2030)
    • Original/Unflavored
    • Flavored
  • Sweden Snus Market Distribution Channel Outlook (Revenue, USD Million , 2018-2030)
    • Tobacco Stores
    • Convenience Stores
    • Online
    • Others

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Horizon Databook provides a detailed overview of country-level data and insights on the Sweden Snus Market Outlook, including forecasts for subscribers. This country databook contains high-level insights into Sweden Snus Market Outlook from 2018 to 2030, including revenue numbers, major trends, and company profiles.

Sweden Snus Market, 2018-2030 (US$M)

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Sweden snus market statistics, by product, 2018-2030 (US$M)

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Sweden snus market statistics, by product, 2018-2030 (USD Million)

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