UK Sports Event Market Size & Outlook, 2025-2030

The sports event market in UK is expected to reach a projected revenue of US$ 46.0 million by 2030. A compound annual growth rate of 4.2% is expected of UK sports event market from 2025 to 2030.
Revenue, 2024 (US$M)
$35.9
Forecast, 2030 (US$M)
$46.0
CAGR, 2025 - 2030
4.2%
Report Coverage
UK

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UK sports event market, 2018-2030 (US$M)

UK sports event market, 2018-2030 (US$M)

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UK sports event market highlights

  • The UK sports event market generated a revenue of USD 35.9 million in 2024 and is expected to reach USD 46.0 million by 2030.
  • The UK market is expected to grow at a CAGR of 4.2% from 2025 to 2030.
  • In terms of segment, professional sports events was the largest revenue generating type of event in 2024.
  • E-Sports Events is the most lucrative type of event segment registering the fastest growth during the forecast period.


Sports event market data book summary

Market revenue in 2024USD 35.9 million
Market revenue in 2030USD 46.0 million
Growth rate4.2% (CAGR from 2025 to 2030)
Largest segmentProfessional sports events
Fastest growing segmentE-Sports Events
Historical data2018 - 2023
Base year2024
Forecast period2025 - 2030
Quantitative unitsRevenue in USD million
Market segmentationProfessional Sports Events, Amateur & College Sports Events, E-Sports Events
Key market players worldwideNielsen Sports, Sportfive (Active Sports Marketing), SponsorUnited, AEG, Wanda Sports Group, PGA TOUR, FIFA - Federation Internationale de Football Association, Formula 1, IMG Worldwide, Live Nation Entertainment Inc


Other key industry trends

  • In terms of revenue, UK accounted for 7.9% of the global sports event market in 2024.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In Europe, UK sports event market is projected to lead the regional market in terms of revenue in 2030.
  • Germany is the fastest growing regional market in Europe and is projected to reach USD 44.8 million by 2030.

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Sports Event Market Companies

Name Profile # Employees HQ Website
IMG Worldwide View profile 1001-5000 New York, New York, United States, North America http://img.com
Formula 1 View profile 51-100 London, England, United Kingdom, Europe https://www.formula1.com/
FIFA - Federation Internationale de Football Association View profile 501-1000 Zürich, Zurich, Switzerland, Europe http://www.fifa.com/
Wanda Sports Group View profile 1001-5000 Beijing, Beijing, China, Asia http://www.wsg.cn/
SponsorUnited View profile 251-500 Stamford, Connecticut, United States, North America http://sponsorunited.com
Sportfive (Active Sports Marketing) View profile 251-500 Boulogne-billancourt, Ile-de-France, France, Europe http://www.sportfive.com/
Nielsen Sports View profile 10001+ New York, New York, United States, North America https://nielsensports.com
PGA TOUR View profile 1001-5000 Ponte Vedra Beach, Florida, United States, North America http://www.pgatour.com
Live Nation Entertainment Inc View profile 14700 9348 Civic Center Drive, Beverly Hills, CA, United States, 90210 https://www.livenationentertainment.com
AEG View profile 101-250 Luton, Bedfordshire, United Kingdom, Europe http://www.aeg.com

UK sports event market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to sports event market will help companies and investors design strategic landscapes.


Professional sports events was the largest segment with a revenue share of 70.47% in 2024. Horizon Databook has segmented the UK sports event market based on professional sports events, amateur & college sports events, e-sports events covering the revenue growth of each sub-segment from 2018 to 2030.


The U.K. has a rich history of hosting large-scale sports events, with football, rugby, cricket, and motor sports being the central focus. The English Premier League makes extensive revenues from broadcast rights and sponsorships. Wimbledon and the British Grand Prix draw international viewers as well.

Online engagement is also on the rise, with streaming sites and social media being employed by clubs and broadcasters for supporter interaction. Women's sports are seeing more investment and combined live and online participation event models are becoming more prevalent. Improving stadium accessibility and sustainability is also being given priority.

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Target buyers of UK sports event market databook

  • Our clientele includes a mix of sports event market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
  • The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.

Horizon Databook provides a detailed overview of country-level data and insights on the UK sports event market , including forecasts for subscribers. This country databook contains high-level insights into UK sports event market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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UK sports event market size, by type of event, 2018-2030 (US$M)

UK Sports Event Market Outlook Share, 2024 & 2030 (US$M)

UK sports event market size, by type of event, 2018-2030 (US$M)

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