UK Sports Event Market Size & Outlook, 2025-2030
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UK sports event market highlights
- The UK sports event market generated a revenue of USD 35.9 million in 2024 and is expected to reach USD 46.0 million by 2030.
- The UK market is expected to grow at a CAGR of 4.2% from 2025 to 2030.
- In terms of segment, professional sports events was the largest revenue generating type of event in 2024.
- E-Sports Events is the most lucrative type of event segment registering the fastest growth during the forecast period.
Sports event market data book summary
| Market revenue in 2024 | USD 35.9 million |
| Market revenue in 2030 | USD 46.0 million |
| Growth rate | 4.2% (CAGR from 2025 to 2030) |
| Largest segment | Professional sports events |
| Fastest growing segment | E-Sports Events |
| Historical data | 2018 - 2023 |
| Base year | 2024 |
| Forecast period | 2025 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Professional Sports Events, Amateur & College Sports Events, E-Sports Events |
| Key market players worldwide | Nielsen Sports, Sportfive (Active Sports Marketing), SponsorUnited, AEG, Wanda Sports Group, PGA TOUR, FIFA - Federation Internationale de Football Association, Formula 1, IMG Worldwide, Live Nation Entertainment Inc |
Other key industry trends
- In terms of revenue, UK accounted for 7.9% of the global sports event market in 2024.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In Europe, UK sports event market is projected to lead the regional market in terms of revenue in 2030.
- Germany is the fastest growing regional market in Europe and is projected to reach USD 44.8 million by 2030.
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Sports Event Market Scope
Sports Event Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| IMG Worldwide | View profile | 1001-5000 | New York, New York, United States, North America | http://img.com |
| Formula 1 | View profile | 51-100 | London, England, United Kingdom, Europe | https://www.formula1.com/ |
| FIFA - Federation Internationale de Football Association | View profile | 501-1000 | Zürich, Zurich, Switzerland, Europe | http://www.fifa.com/ |
| Wanda Sports Group | View profile | 1001-5000 | Beijing, Beijing, China, Asia | http://www.wsg.cn/ |
| SponsorUnited | View profile | 251-500 | Stamford, Connecticut, United States, North America | http://sponsorunited.com |
| Sportfive (Active Sports Marketing) | View profile | 251-500 | Boulogne-billancourt, Ile-de-France, France, Europe | http://www.sportfive.com/ |
| Nielsen Sports | View profile | 10001+ | New York, New York, United States, North America | https://nielsensports.com |
| PGA TOUR | View profile | 1001-5000 | Ponte Vedra Beach, Florida, United States, North America | http://www.pgatour.com |
| Live Nation Entertainment Inc | View profile | 14700 | 9348 Civic Center Drive, Beverly Hills, CA, United States, 90210 | https://www.livenationentertainment.com |
| AEG | View profile | 101-250 | Luton, Bedfordshire, United Kingdom, Europe | http://www.aeg.com |
UK sports event market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to sports event market will help companies and investors design strategic landscapes.
Professional sports events was the largest segment with a revenue share of 70.47% in 2024. Horizon Databook has segmented the UK sports event market based on professional sports events, amateur & college sports events, e-sports events covering the revenue growth of each sub-segment from 2018 to 2030.
The U.K. has a rich history of hosting large-scale sports events, with football, rugby, cricket, and motor sports being the central focus. The English Premier League makes extensive revenues from broadcast rights and sponsorships. Wimbledon and the British Grand Prix draw international viewers as well.
Online engagement is also on the rise, with streaming sites and social media being employed by clubs and broadcasters for supporter interaction. Women's sports are seeing more investment and combined live and online participation event models are becoming more prevalent. Improving stadium accessibility and sustainability is also being given priority.
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Horizon Databook provides a detailed overview of country-level data and insights on the UK sports event market , including forecasts for subscribers. This country databook contains high-level insights into UK sports event market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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UK sports event market size, by type of event, 2018-2030 (US$M)
UK Sports Event Market Outlook Share, 2024 & 2030 (US$M)
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