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Japan Sports Tourism Market Size & Outlook, 2025-2033

The sports tourism market in Japan is expected to reach a projected revenue of US$ 70.1 million by 2033. A compound annual growth rate of 17.9% is expected of Japan sports tourism market from 2025 to 2033.
Revenue, 2024 (US$M)
$16.0
Forecast, 2033 (US$M)
$70.1
CAGR, 2025 - 2033
17.9%
Report Coverage
Japan

Japan sports tourism market outlook highlights

The Japan sports tourism market outlook generated a revenue of USD 16.0 million in 2024 and is expected to reach USD 70.1 million by 2033.
  • The market is expected to grow at a CAGR of 17.9% from 2025 to 2033.
  • In terms of segment, soccer/football was the largest revenue generating sports type in 2024.
  • Basketball is the most lucrative sports type segment registering the fastest growth during the forecast period.

  • Sports Tourism Market Outlook data book summary

    Market revenue in 2024USD 16.0 million
    Market revenue in 2033USD 70.1 million
    Growth rate17.9% (CAGR from 2025 to 2033)
    Largest segmentSoccer/Football
    Fastest growing segmentBasketball
    Historical data2021 - 2023
    Base year2024
    Forecast period2025 - 2033
    Quantitative unitsRevenue in USD million
    Market segmentationSoccer/Football, Cricket, Basketball, Tennis, Hockey, Others
    Key market players worldwideDream Sports, Gullivers Sports Travel, Inspiresport, Australian Sports Tours, La Vacanza Travel, Xl Sports Tours

    Other key industry trends

      In terms of revenue, Japan accounted for 2.3% of the global sports tourism market outlook in 2024.
    • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2033.
    • In Asia Pacific, India sports tourism market outlook is projected to lead the regional market in terms of revenue in 2033.
    • India is the fastest growing regional market in Asia Pacific and is projected to reach USD 275.5 million by 2033.

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    Publish Date: Oct 12, 2026

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    Sports Tourism Market Companies

    NameProfile# EmployeesHQWebsite
    Dream SportsView profile 501-1000Mumbai, Maharashtra, India, Asiadreamsports.group
    InspiresportView profile 11-50Cardiff, Cardiff, United Kingdom, Europewww.inspiresport.com/
    Gullivers Sports TravelView profile 11-50Tewkesbury, Gloucestershire, United Kingdom, Europegulliverstravel.co.uk/
    Australian Sports ToursView profile 11-50Botany, New South Wales, Australia, Oceaniawww.astsports.com.au
    La Vacanza TravelView profile 11-50New Delhi, Delhi, India, Asiawww.lavacanza.in
    XL Sports ToursView profile 101-250Orlando, Florida, United States, North Americawww.xltravel.com/

    Japan Sports Tourism Market Outlook

    The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to Sports Tourism Market Outlook will help companies and investors design strategic landscapes.


    Soccer/Football was the largest segment with a revenue share of 45.06% in 2024.

    Horizon Databook has segmented the Japan sports tourism market based on soccer/football, cricket, basketball, tennis, hockey, others covering the revenue growth of each sub-segment from 2021 to 2033.


    • Japan Sports Tourism Market Sports Type Outlook (Revenue, USD Million , 2021-2033)
      • Soccer/Football
      • Cricket
      • Basketball
      • Tennis
      • Hockey
      • Others
    • Japan Sports Tourism Market Tourism Type Outlook (Revenue, USD Million , 2021-2033)
      • Active
      • Passive
      • Nostalgia

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    Horizon Databook provides a detailed overview of country-level data and insights on the Japan Sports Tourism Market Outlook, including forecasts for subscribers. This country databook contains high-level insights into Japan Sports Tourism Market Outlook from 2021 to 2033, including revenue numbers, major trends, and company profiles.

    Japan Sports Tourism Market, 2021-2033 (US$M)

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    Japan sports tourism market statistics, by sports type 2021 - 2033 (US$M)

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    Japan sports tourism market statistics, by sports type 2021 - 2033 (USD Million)

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