U.S. Television Market Size & Outlook, 2021-2028
Related Markets
U.S. television market highlights
- The U.S. television market generated a revenue of USD 48,823.0 million in 2021 and is expected to reach USD 71,969.0 million by 2028.
- The U.S. market is expected to grow at a CAGR of 5.7% from 2022 to 2028.
- In terms of segment, smart tv was the largest revenue generating product in 2021.
- Smart TV is the most lucrative product segment registering the fastest growth during the forecast period.
Television market data book summary
| Market revenue in 2021 | USD 48,823.0 million |
| Market revenue in 2028 | USD 71,969.0 million |
| Growth rate | 5.7% (CAGR from 2021 to 2028) |
| Largest segment | Smart tv |
| Fastest growing segment | Smart TV |
| Historical data | 2017 - 2020 |
| Base year | 2021 |
| Forecast period | 2022 - 2028 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Smart TV, LCD, Plasma, LED TVs, Cathode-Ray Tube (CRT) and Rear-Projection TVs |
| Key market players worldwide | Samsung Electronics Co Ltd, Sony Group Corp, LG Electronics Inc ADR, Toshiba Corporation, Haier Smart Home Co Ltd ADR, VIZIO Holding Corp Ordinary Shares - Class A, Videocon Industries, Sansui Electric Co.Ltd. |
Other key industry trends
- In terms of revenue, U.S. accounted for 18.8% of the global television market in 2021.
- Country-wise, China is expected to lead the global market in terms of revenue in 2028.
- In North America, U.S. television market is projected to lead the regional market in terms of revenue in 2028.
- U.S. is the fastest growing regional market in North America and is projected to reach USD 71,969.0 million by 2028.
No credit card required*
Horizon in a snapshot
- 30K+ Global Market Reports
- 120K+ Country Reports
- 1.2M+ Market Statistics
- 200K+ Company Profiles
- Industry insights and more
Television Market Scope
Television Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| Videocon Industries | View profile | 5001-10000 | Gurgaon, Haryana, India, Asia | http://www.videocon.com/ |
| VIZIO Holding Corp Ordinary Shares - Class A | View profile | 900 | 39 Tesla, Irvine, CA, United States, 92618 | https://www.vizio.com |
| Sansui Electric Co.Ltd. | View profile | - | Tokyo, Tokyo, Japan, Asia | http://www.sansui-global.com |
| Haier Smart Home Co Ltd ADR | View profile | 112458 | Haier Industrial Park, Laoshan District, Shandong Province, Qingdao, China, People's Republic of, 266101 | https://smart-home.haier.com/cn |
| LG Electronics Inc ADR | View profile | 35111 | Twin Tower 128, Yeoui-daero, Yeongdeungpo-gu, Seoul, Korea, Republic of, 07336 | https://www.lge.co.kr |
| Toshiba Corporation | View profile | 10001+ | Tokyo, Tokyo, Japan, Asia | http://www.toshiba.com/tai/ |
| Samsung Electronics Co Ltd | View profile | 124804 | 129, Samsung-ro, Yeongtong-gu, Gyeonggi-do, Suwon-si, Korea, Republic of, 443-742 | https://www.samsung.com |
| Sony Group Corp | View profile | 113000 | 7-1, Konan 1-Chome, Minato-ku, Tokyo, Japan, 108-0075 | https://www.sony.com |
U.S. television market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to television market will help companies and investors design strategic landscapes.
Smart tv was the largest segment with a revenue share of 76.97% in 2021. Horizon Databook has segmented the U.S. television market based on smart tv, lcd, plasma, led tvs, cathode-ray tube (crt) and rear-projection tvs covering the revenue growth of each sub-segment from 2017 to 2028.
Reasons to subscribe to U.S. television market databook:
-
Access to comprehensive data: Horizon Databook provides over 1 million market statistics and 20,000+ reports, offering extensive coverage across various industries and regions.
-
Informed decision making: Subscribers gain insights into market trends, customer preferences, and competitor strategies, empowering informed business decisions.
-
Cost-Effective solution: It's recognized as the world's most cost-effective market research database, offering high ROI through its vast repository of data and reports.
-
Customizable reports: Tailored reports and analytics allow companies to drill down into specific markets, demographics, or product segments, adapting to unique business needs.
-
Strategic advantage: By staying updated with the latest market intelligence, companies can stay ahead of competitors, anticipate industry shifts, and capitalize on emerging opportunities.
Target buyers of U.S. television market databook
-
Our clientele includes a mix of television market companies, investment firms, advisory firms & academic institutions.
-
30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
-
Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
-
The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of country-level data and insights on the U.S. television market , including forecasts for subscribers. This country databook contains high-level insights into U.S. television market from 2017 to 2028, including revenue numbers, major trends, and company profiles.
Partial client list
U.S. television market size, by product, 2017-2028 (US$M)
U.S. Television Market Outlook Share, 2021 & 2028 (US$M)
Related statistics
Sign up - it's easy, and free!
Sign up and get instant basic access to databook, upgrade
when ready, or enjoy our
free plan indefinitely.
Included in Horizon account
- 30K+ Global Market Reports
- 120K+ Country Reports
- 1.2M+ Market Statistics
- 200K+ Company Profiles
- Industry insights and more
