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U.S. Video Streaming Market Size & Outlook, 2025-2030

The video streaming market in the United States is expected to reach a projected revenue of US$ 66,407.4 million by 2030. A compound annual growth rate of 19.8% is expected of the United States video streaming market from 2025 to 2030.
Revenue, 2024 (US$M)
$22,423.4
Forecast, 2030 (US$M)
$66,407.4
CAGR, 2025 - 2030
19.8%
Report Coverage
U.S.

U.S. video streaming market highlights

  • The U.S. video streaming market generated a revenue of USD 22,423.4 million in 2024 and is expected to reach USD 66,407.4 million by 2030.
  • The U.S. market is expected to grow at a CAGR of 19.8% from 2025 to 2030.
  • In terms of segment, live video streaming was the largest revenue generating type in 2024.
  • Live Video Streaming is the most lucrative type segment registering the fastest growth during the forecast period.


Video streaming market data book summary

Market revenue in 2024USD 22,423.4 million
Market revenue in 2030USD 66,407.4 million
Growth rate19.8% (CAGR from 2025 to 2030)
Largest segmentLive video streaming
Fastest growing segmentLive Video Streaming
Historical data2018 - 2023
Base year2024
Forecast period2025 - 2030
Quantitative unitsRevenue in USD million
Market segmentationLive Video Streaming, Non-Linear Video Streaming


Other key industry trends

  • In terms of revenue, U.S. accounted for 17.3% of the global video streaming market in 2024.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In North America, U.S. video streaming market is projected to lead the regional market in terms of revenue in 2030.
  • U.S. is the fastest growing regional market in North America and is projected to reach USD 66,407.4 million by 2030.

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Publish Date: Apr 29, 2025

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Video Streaming Market Companies

NameProfile# EmployeesHQWebsite
Apple IncView profile 161,000One Apple Park Way, Cupertino, CA, United States, 95014www.apple.com
International Business Machines CorpView profile 282,200One New Orchard Road, Armonk, NY, United States, 10504www.ibm.com
Cisco Systems IncView profile 84,900170 West Tasman Drive, San Jose, CA, United States, 95134-1706www.cisco.com
Kaltura IncView profile 580860 Broadway, 3rd Floor, New York, NY, United States, 10003www.kaltura.com
Netflix IncView profile 13,000121 Albright Way, Los Gatos, CA, United States, 95032www.netflix.com
Akamai Technologies IncView profile 200145 Broadway, Cambridge, MA, United States, 02142www.akamai.com
Wowza Media SystemsView profile 51-100Evergreen, Colorado, United States, North Americawww.wowza.com
GoogleView profile 10001+Mountain View, California, United States, North Americawww.google.com
Amazon Web ServicesView profile 10001+Seattle, Washington, United States, North Americaaws.amazon.com
HuluView profile 1001-5000Los Angeles, California, United States, North Americawww.hulu.com

U.S. Video Streaming Market Outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to Video Streaming Market Outlook will help companies and investors design strategic landscapes.


Live Video Streaming was the largest segment with a revenue share of 77.48% in 2024.

Horizon Databook has segmented the U.S. video streaming market based on live video streaming, non-linear video streaming covering the revenue growth of each sub-segment from 2018 to 2030.


  • U.S. Video Streaming Market Type Outlook (Revenue, USD Million , 2018-2030)
    • Live Video Streaming
    • Non-Linear Video Streaming
  • U.S. Video Streaming Market Solution Outlook (Revenue, USD Million , 2018-2030)
    • Internet Protocol TV
    • Over the Top (OTT)
    • Pay TV
  • U.S. Video Streaming Market Platform Outlook (Revenue, USD Million , 2018-2030)
    • Gaming Consoles
    • Laptops & Desktops
    • Smartphones & Tablets
    • Smart TV
  • U.S. Video Streaming Market Service Outlook (Revenue, USD Million , 2018-2030)
    • Consulting
    • Managed Services
    • Training & Support
  • U.S. Video Streaming Market Revenue Model Outlook (Revenue, USD Million , 2018-2030)
    • Advertising
    • Rental
    • Subscription
  • U.S. Video Streaming Market Deployment Outlook (Revenue, USD Million , 2018-2030)
    • Cloud
    • On-Premises
  • U.S. Video Streaming Market User Outlook (Revenue, USD Million , 2018-2030)
    • Enterprise
    • Consumer

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Horizon Databook provides a detailed overview of country-level data and insights on the U.S. Video Streaming Market Outlook, including forecasts for subscribers. This country databook contains high-level insights into U.S. Video Streaming Market Outlook from 2018 to 2030, including revenue numbers, major trends, and company profiles.

U.S. Video Streaming Market, 2018-2030 (US$M)

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U.S. video streaming market statistics, by type, 2018-2030 (US$M)

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U.S. video streaming market statistics, by type, 2018-2030 (USD Million)

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