Global Video Streaming (streaming Media Industry) Market Size & Outlook

The global video streaming (streaming media industry) market size was estimated at USD 106.8 billion in 2023 and is projected to reach USD 416.8 billion by 2030, growing at a CAGR of 21.5% from 2024 to 2030.
Revenue, 2023 (US$B)
$106.8
Forecast, 2030 (US$B)
$416.8
CAGR, 2024 - 2030
21.5%
Report Coverage
Worldwide

Global video streaming (streaming media industry) market, 2018-2030 (US$B)

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Global video streaming (streaming media industry) market highlights

  • The global video streaming (streaming media industry) market generated a revenue of USD 106.8 billion in 2023 and is expected to reach USD 416.8 billion by 2030.
  • The market is expected to grow at a CAGR (2024 - 2030) of 21.5% by 2030.
  • In terms of segment, on-demand accounted for a revenue of USD 65.6 billion in 2023.
  • Live Streaming is the most lucrative service segment registering the fastest growth during the forecast period.
  • In terms of region, North America was the largest revenue generating market in 2023.
  • Country-wise, India is expected to register the highest CAGR from 2024 to 2030.

Global data book summary

Market revenue in 2023USD 106.8 billion
Market revenue in 2030USD 416.8 billion
Growth rate21.5% (CAGR from 2024 to 2030)
Largest segmentOn-demand
Fastest growing segmentLive Streaming
Historical data covered2018 - 2022
Base year for estimation2023
Forecast period covered2024 - 2030
Quantitative unitsRevenue in USD billion
Market segmentationOn-Demand, Live Streaming

Other key industry trends

  • In terms of revenue, the North America accounted for 31.6% of the global video streaming (streaming media industry) market in 2023.
  • By country, the U.S. is projected to lead the global market in terms of revenue in 2030.
  • By country, India is the fastest growing regional market and is projected to reach USD 25.0 billion by 2030.

On-demand was the largest segment with a revenue share of 61.42% in 2023. Horizon Databook has segmented the Global video streaming (streaming media industry) market based on on-demand, live streaming covering the revenue growth of each sub-segment from 2018 to 2030.


The growing demand for devices that are capable of supporting digital media coupled with faster internet are helping consumers to access media content anywhere across the globe. In the U.S., media consumption has grown drastically especially due to the shift from traditional media to digital media.


For instance, the increasing number of digital media players, such as Amazon, Netflix, Apple TV, and Hulu, among others, are challenging traditional televisions as the main entertainment platform. The growing adoption of smartphones in combination with an extensive range of high-speed internet technologies, such as 3G, 4G, and LTE, has subsequently led to an increasing growth of data consumption.


The audio and video traffic across the globe have boosted the internet data consumption. Furthermore, there is a growing demand for connected devices and consumer electronics that are capable of supporting digital media and high-speed internet technologies that help consumers to access video content anywhere across the globe.

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Video Streaming (Streaming Media Industry) Market Scope

Video Streaming (Streaming Media Industry) Market Companies

Name Profile # Employees HQ Website
Akamai Technologies Inc View profile 200 145 Broadway, Cambridge, MA, United States, 02142 https://www.akamai.com
Netflix Inc View profile 13000 121 Albright Way, Los Gatos, CA, United States, 95032 https://www.netflix.com
The Walt Disney Co View profile 225000 500 South Buena Vista Street, Burbank, CA, United States, 91521 https://www.thewaltdisneycompany.com
Kaltura Inc View profile 580 860 Broadway, 3rd Floor, New York, NY, United States, 10003 https://www.kaltura.com
Cisco Systems Inc View profile 84900 170 West Tasman Drive, San Jose, CA, United States, 95134-1706 https://www.cisco.com
Alphabet Inc Class A View profile 180895 1600 Amphitheatre Parkway, Mountain View, CA, United States, 94043 https://www.abc.xyz
International Business Machines Corp View profile 282200 One New Orchard Road, Armonk, NY, United States, 10504 http://www.ibm.com
Apple Inc View profile 161000 One Apple Park Way, Cupertino, CA, United States, 95014 https://www.apple.com
Amazon.com Inc View profile 1525000 410 Terry Avenue North, Seattle, WA, United States, 98109-5210 https://www.amazon.com

Global video streaming (streaming media industry) market size, by region, 2018-2030 (US$B)

Top 10 countries: Video streaming (streaming media industry) market size, 2023 (US$B)

Global video streaming (streaming media industry) market share, by service, 2023 & 2030 (%, US$B)

Video streaming (streaming media industry) market: Opportunity assessment by country

Global video streaming (streaming media industry) market, by region, 2023 (US$B)

Global video streaming (streaming media industry) market size, by region, 2018-2030 (US$B)

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