North America Video Streaming (streaming Media Industry) Market Size & Outlook
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North America video streaming (streaming media industry) market highlights
- The North America video streaming (streaming media industry) market generated a revenue of USD 33.8 billion in 2023.
- The market is expected to grow at a CAGR of 20.3% from 2024 to 2030.
- In terms of segment, on-demand was the largest revenue generating service in 2023.
- Live Streaming is the most lucrative service segment registering the fastest growth during the forecast period.
- Country-wise, Canada is expected to register the highest CAGR from 2024 to 2030.
North America data book summary
| Market revenue in 2023 | USD 33.8 billion |
| Market revenue in 2030 | USD 123.1 billion |
| Growth rate | 20.3% (CAGR from 2024 to 2030) |
| Largest segment | On-demand |
| Fastest growing segment | Live Streaming |
| Historical data covered | 2018 - 2022 |
| Base year for estimation | 2023 |
| Forecast period covered | 2024 - 2030 |
| Quantitative units | Revenue in USD billion |
| Market segmentation | On-Demand, Live Streaming |
| Key market players worldwide | Akamai Technologies Inc, Amazon.com Inc, Apple Inc, Cisco Systems Inc, Alphabet Inc Class A, Kaltura Inc, Netflix Inc, International Business Machines Corp, The Walt Disney Co |
Other key industry trends
- In terms of revenue, North America region accounted for 31.6% of the global video streaming (streaming media industry) market in 2023.
- Globally, North America is projected to lead the regional market in terms of revenue in 2030.
- MEA is the fastest growing regional market and is projected to reach USD 23.9 billion by 2030.
On-demand was the largest segment with a revenue share of 61.24% in 2023. Horizon Databook has segmented the North America video streaming (streaming media industry) market based on on-demand, live streaming covering the revenue growth of each sub-segment from 2018 to 2030.
North America regional market is expected to account for the largest share of the global video streaming market in 2019, owing to the factors, including large-scale investments in outsourced video streaming solutions & services, and strategic partnerships among the government organizations and network arenas.
In the U.S., the ad-free subscription model is pursued by most direct-to-consumer video streaming offerings. For instance, Netflix, Inc. dominated the North American market in 2019. The strategic initiatives, such as mergers & acquisitions, are expected to provide another avenue for video streaming companies to strengthen their video content libraries. For instance, in November 2019, Akamai Technologies (U.S.) announced the acquisition of Exceda. This initiative was taken to expand the company’s foothold in the North America region.
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Video Streaming (Streaming Media Industry) Market Scope
Video Streaming (Streaming Media Industry) Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| Akamai Technologies Inc | View profile | 200 | 145 Broadway, Cambridge, MA, United States, 02142 | https://www.akamai.com |
| Netflix Inc | View profile | 13000 | 121 Albright Way, Los Gatos, CA, United States, 95032 | https://www.netflix.com |
| The Walt Disney Co | View profile | 225000 | 500 South Buena Vista Street, Burbank, CA, United States, 91521 | https://www.thewaltdisneycompany.com |
| Kaltura Inc | View profile | 580 | 860 Broadway, 3rd Floor, New York, NY, United States, 10003 | https://www.kaltura.com |
| Cisco Systems Inc | View profile | 84900 | 170 West Tasman Drive, San Jose, CA, United States, 95134-1706 | https://www.cisco.com |
| Alphabet Inc Class A | View profile | 180895 | 1600 Amphitheatre Parkway, Mountain View, CA, United States, 94043 | https://www.abc.xyz |
| International Business Machines Corp | View profile | 282200 | One New Orchard Road, Armonk, NY, United States, 10504 | http://www.ibm.com |
| Apple Inc | View profile | 161000 | One Apple Park Way, Cupertino, CA, United States, 95014 | https://www.apple.com |
| Amazon.com Inc | View profile | 1525000 | 410 Terry Avenue North, Seattle, WA, United States, 98109-5210 | https://www.amazon.com |
North America video streaming (streaming media industry) market size, by country, 2018-2030 (US$B)
North America Video Streaming (Streaming Media Industry) Market Outlook Share, 2023 & 2030 (US$B)
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