North America Vitamin Supplements Market Size & Outlook

The vitamin supplements market in North America is expected to reach a projected revenue of US$ 24,124.8 million by 2030. A compound annual growth rate of 4.2% is expected of North America vitamin supplements market from 2023 to 2030.
Revenue, 2022 (US$M)
$17,419.8
Forecast, 2030 (US$M)
$24,124.8
CAGR, 2023 - 2030
4.2%
Report Coverage
North America

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North America vitamin supplements market, 2017-2030 (US$M)

North America vitamin supplements market, 2017-2030 (US$M)

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North America vitamin supplements market highlights

  • The North America vitamin supplements market generated a revenue of USD 17,419.8 million in 2022.
  • The market is expected to grow at a CAGR of 4.2% from 2023 to 2030.
  • In terms of segment, multivitamin was the largest revenue generating type in 2022.
  • Vitamin E is the most lucrative type segment registering the fastest growth during the forecast period.
  • Country-wise, Canada is expected to register the highest CAGR from 2023 to 2030.


North America data book summary

Market revenue in 2022USD 17,419.8 million
Market revenue in 2030USD 24,124.8 million
Growth rate4.2% (CAGR from 2022 to 2030)
Largest segmentMultivitamin
Fastest growing segmentVitamin E
Historical data covered2017 - 2021
Base year for estimation2022
Forecast period covered2023 - 2030
Quantitative unitsRevenue in USD million
Market segmentationMultivitamin, Vitamin A, Vitamin B, Vitamin C, Vitamin D, Vitamin E, Vitamin K
Key market players worldwideGlanbia PLC, Pfizer Inc, Bayer AG, Amway Malaysia Holdings, GlaxoSmithKline, Nestle SA, NOW Foods, Abbott Laboratories, Herbalife Ltd, Natures Sunshine Products Inc, Nu Skin Enterprises Inc Class A, Pharmavite, Good Health, RBK Nutraceuticals


Other key industry trends

  • In terms of revenue, North America region accounted for 35.9% of the global vitamin supplements market in 2022.
  • Globally, Asia Pacific is projected to lead the regional market in terms of revenue in 2030.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 34,887.9 million by 2030.

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Vitamin Supplements Market Companies

Name Profile # Employees HQ Website
RBK Nutraceuticals View profile 11-50 Seven Hills, New South Wales, Australia, Oceania https://www.rbk.com.au
Good Health View profile 51-100 Albany, Auckland, New Zealand, Oceania https://www.goodhealth.co.nz/
Natures Sunshine Products Inc View profile 814 2901 West Bluegrass Boulevard, Suite 100, Lehi, UT, United States, 84043 https://www.natr.com
Pharmavite View profile 1001-5000 Northridge, California, United States, North America http://www.pharmavite.com
Nu Skin Enterprises Inc Class A View profile 15200 75 West Center Street, Provo, UT, United States, 84601 https://www.nuskin.com
GlaxoSmithKline View profile 10001+ London, England, United Kingdom, Europe http://www.gsk.com
Amway Malaysia Holdings View profile - Petaling Jaya, Selangor, Malaysia, Asia http://www.amway.my
NOW Foods View profile 501-1000 Bloomingdale, Illinois, United States, North America https://www.nowfoods.com
Bayer AG View profile 99723 Kaiser-Wilhelm-Allee 1, Leverkusen, NW, Germany, 51368 https://www.bayer.com
Herbalife Ltd View profile 9200 Ugland House, South Church Street, P.O. Box 309GT, Grand Cayman, Cayman Islands, KY1-1104 https://www.herbalife.com
Glanbia PLC View profile 5534 Ring Road, Glanbia House, Kilkenny, Ireland, R95 E866 https://www.glanbia.com
Nestle SA View profile 270000 Avenue Nestle 55, Vevey, Switzerland, CH-1800 https://www.nestle.com
Pfizer Inc View profile 88000 66 Hudson Boulevard East, New York, NY, United States, 10001-2192 https://www.pfizer.com
Abbott Laboratories View profile 114000 100 Abbott Park Road, Abbott Park, IL, United States, 60064-6400 https://www.abbottinvestor.com

North America vitamin supplements market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to vitamin supplements market will help companies and investors design strategic landscapes.


Multivitamin was the largest segment with a revenue share of 40.95% in 2022. Horizon Databook has segmented the North America vitamin supplements market based on multivitamin, vitamin a, vitamin b, vitamin c, vitamin d, vitamin e, vitamin k covering the revenue growth of each sub-segment from 2017 to 2030.


The prevalence of obesity and lifestyle-related diseases has risen in North America. As a result, the general populace is opting for functional foods & supplements that provide a variety of health benefits above and beyond basic nutrition.

The consumption of products such as fortified, enhanced, enriched, and enhanced, along with nutritional supplements, as part of a varied diet on a regular basis can have favorable influences on health.

As a result of these factors, vitamin supplement consumption is expected to increase in North America. A recent study by the US Centers for Disease Control and Prevention (CDC) found that Multivitamins are taken by nearly a quarter of kids and nearly a third of adults surveyed.

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Target buyers of North America vitamin supplements market databook

  • Our clientele includes a mix of vitamin supplements market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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Horizon Databook provides a detailed overview of continent-level data and insights on the North America vitamin supplements market , including forecasts for subscribers. This continent databook contains high-level insights into North America vitamin supplements market from 2017 to 2030, including revenue numbers, major trends, and company profiles.

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North America vitamin supplements market size, by country, 2017-2030 (US$M)

North America Vitamin Supplements Market Outlook Share, 2022 & 2030 (US$M)

North America vitamin supplements market size, by country, 2017-2030 (US$M)

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