North America Whiskey Tourism Market Size & Outlook
The whiskey tourism market in North America is expected to reach a projected revenue of US$ 12,771.8 million by 2030. A compound annual growth rate of 9.2% is expected of North America whiskey tourism market from 2024 to 2030.
Revenue, 2023 (US$M)
$6,890.4
Forecast, 2030 (US$M)
$12,771.8
CAGR, 2024 - 2030
9.2%
Report Coverage
North America
North America whiskey tourism market highlights
- The North America whiskey tourism market generated a revenue of USD 6,890.4 million in 2023.
- The market is expected to grow at a CAGR of 9.2% from 2024 to 2030.
- In terms of segment, distillery tours/tasting experiences was the largest revenue generating experience type in 2023.
- Distillery Tours/Tasting Experiences is the most lucrative experience type segment registering the fastest growth during the forecast period.
North America data book summary
| Market revenue in 2023 | USD 6,890.4 million |
| Market revenue in 2030 | USD 12,771.8 million |
| Growth rate | 9.2% (CAGR from 2023 to 2030) |
| Largest segment | Distillery tours/tasting experiences |
| Fastest growing segment | Distillery Tours/Tasting Experiences |
| Historical data covered | 2018 - 2022 |
| Base year for estimation | 2023 |
| Forecast period covered | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Distillery Tours/Tasting Experiences |
| Key market players worldwide | Diageo PLC, Pernod Ricard SA, William Grant & Sons, Brown-Forman Corp Class A, Suntory Holdings, Bacardi, The Edrington Group, Chivas Brothers, Lvmh Moet Hennessy Louis Vuitton SE |
Other key industry trends
- In terms of revenue, North America region accounted for 36.0% of the global whiskey tourism market in 2023.
- Globally, Europe is projected to lead the regional market in terms of revenue in 2030.
- Asia Pacific is the fastest growing regional market and is projected to reach USD 5,086.2 million by 2030.
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Whiskey Tourism Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| Chivas Brothers | View profile | 1001-5000 | Dumbarton, West Dunbartonshire, United Kingdom, Europe | https://www.chivasbrothers.com/ |
| The Edrington Group | View profile | 11-50 | Glasgow, Glasgow City, United Kingdom, Europe | http://www.erdington.co.uk/ |
| William Grant & Sons | View profile | 1001-5000 | Motherwell, North Lanarkshire, United Kingdom, Europe | http://www.williamgrant.com |
| Suntory Holdings | View profile | 10001+ | Minato, Chiba, Japan, Asia | http://suntory.com |
| Bacardi | View profile | 5001-10000 | Hamilton, Hamilton, Bermuda, North America | https://www.bacardilimited.com/ |
| Lvmh Moet Hennessy Louis Vuitton SE | View profile | 192346 | 22, Avenue Montaigne, Paris, France, 75008 | https://www.lvmh.com |
| Brown-Forman Corp Class A | View profile | 5600 | 850 Dixie Highway, Louisville, KY, United States, 40210 | https://www.brown-forman.com |
| Diageo PLC | View profile | 30269 | 16 Great Marlborough Street, London, United Kingdom, W1F 7HS | https://www.diageo.com |
| Pernod Ricard SA | View profile | 20617 | 5, Cours Paul Ricard, Paris, France, 75008 | https://www.pernod-ricard.com |
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