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Italy Wine Market Size & Outlook, 2026-2033

The wine market in Italy is expected to reach a projected revenue of US$ 85,363.6 million by 2033. A compound annual growth rate of 8.2% is expected of Italy wine market from 2026 to 2033.
Revenue, 2025 (US$M)
$46,365.3
Estimate, 2026 (US$M)
$49,308.9
Forecast, 2033 (US$M)
$85,363.6
CAGR, 2026 - 2033
8.2%

Italy wine market highlights

  • The Italy wine market generated a revenue of USD 46,365.3 million in 2025 and is expected to reach USD 85,363.6 million by 2033.
  • The Italy market is expected to grow at a CAGR of 8.2% from 2026 to 2033.
  • In terms of segment, table wine was the largest revenue generating product in 2025.
  • Sparkling Wine is the most lucrative product segment registering the fastest growth during the forecast period.


Wine market data book summary

Market revenue in 2025USD 46,365.3 million
Market revenue in 2033USD 85,363.6 million
Growth rate8.2% (CAGR from 2026 to 2033)
Largest segmentTable wine
Fastest growing segmentSparkling Wine
Historical data2021 - 2024
Base year2025
Forecast period2026 - 2033
Quantitative unitsRevenue in USD million
Market segmentationTable Wine, Dessert Wine, Sparkling Wine
Key market players worldwideAsahi Group Holdings Ltd, The Wine Group, Accolade Wines, Constellation Brands Inc Class A, Treasury Wine Estates Ltd, Pernod Ricard SA, E. & J. Gallo Winery, Constellation Brands, Inc., Concha y Toro, Castel Frères, Pernod Ricard


Other key industry trends

  • In terms of revenue, Italy accounted for 8.4% of the global wine market in 2025.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2033.
  • In Europe, Germany wine market is projected to lead the regional market in terms of revenue in 2033.
  • France is the fastest growing regional market in Europe and is projected to reach USD 103,996.5 million by 2033.

Italy is known for its noble reds including Chianti Classico, Barbaresco, Barolo, and Brunello as well as for a wide array of popular white wines like Pinot Grigio, Soave, and Arneis. The country is also known for its sparkling wines such as Asti and Prosecco.

The depth and breadth of Italian wine encompass everything from bone dry to ultra-sweet, red, white, rose, sparkling, and fortified wines. Italy has the perfect fusion of food, wine, and culture. The country consumes a significant amount of table wine during meals.

The consumption of table wine along with regular meals is foreseen to grow in the upcoming years, thus, driving the table wine segment’s growth. Italy is one of the famous tourist destinations, with an increasing number of tourists exploring food and beverages in the country is likely to support this market’s growth in the upcoming years.

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Publish Date: Mar 12, 2026

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Wine Market Companies

NameProfile# EmployeesHQWebsite
Pernod Ricard SAView profile 20,6175, Cours Paul Ricard, Paris, France, 75008www.pernod-ricard.com
Constellation Brands Inc Class AView profile 10,600207 High Point Drive, Building 100, Victor, New York, NY, United States, 14564www.cbrands.com
Asahi Group Holdings LtdView profile 34,7281-23-1, Azumabashi, Sumida-ku, Tokyo, Japan, 130-8602www.asahigroup-holdings.com
Treasury Wine Estates LtdView profile 2,600161 Collins Street, Level 8, Melbourne, VIC, Australia, 3000www.tweglobal.com
E & J Gallo WineryView profile 5001-10000Modesto, California, United States, North Americawww.ejgallo.com
The Wine GroupView profile 1-10Glen Ellen, California, United States, North Americawww.imagerywinery.com
Accolade WinesView profile 1001-5000Adelaide, South Australia, Australia, Oceaniaaccoladewines.com
Concha y ToroView profile 1001-5000Torre, Ilocos Norte, Philippines, Asiawww.conchaytoro.com
Castel FrèresView profile 51-100Blanquefort, Aquitaine, France, Europewww.castel-freres.com/en/

Italy Wine Market Outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to Wine Market Outlook will help companies and investors design strategic landscapes.


Table Wine was the largest segment with a revenue share of 75.91% in 2025.

Horizon Databook has segmented the Italy wine market based on table wine, dessert wine, sparkling wine covering the revenue growth of each sub-segment from 2021 to 2033.




Italy is known for its noble reds including Chianti Classico, Barbaresco, Barolo, and Brunello as well as for a wide array of popular white wines like Pinot Grigio, Soave, and Arneis. The country is also known for its sparkling wines such as Asti and Prosecco.

The depth and breadth of Italian wine encompass everything from bone dry to ultra-sweet, red, white, rose, sparkling, and fortified wines. Italy has the perfect fusion of food, wine, and culture. The country consumes a significant amount of table wine during meals.

The consumption of table wine along with regular meals is foreseen to grow in the upcoming years, thus, driving the table wine segment’s growth. Italy is one of the famous tourist destinations, with an increasing number of tourists exploring food and beverages in the country is likely to support this market’s growth in the upcoming years.

  • Italy Wine Market Product Outlook (Revenue, USD Million , 2021-2033)
    • Table Wine
    • Dessert Wine
    • Sparkling Wine
  • Italy Wine Market Distribution Channel Outlook (Revenue, USD Million , 2021-2033)
    • On-Trade
    • Off-Trade

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Horizon Databook provides a detailed overview of country-level data and insights on the Italy Wine Market Outlook, including forecasts for subscribers. This country databook contains high-level insights into Italy Wine Market Outlook from 2021 to 2033, including revenue numbers, major trends, and company profiles.

Italy Wine Market, 2021-2033 (US$M)

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Italy wine market statistics, by product, 2021-2033 (US$M)

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Italy wine market statistics, by product, 2021-2033 (USD Million)

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