Saudi Arabia Adtech Market Size & Outlook, 2025-2030

The adtech market in Saudi Arabia is expected to reach a projected revenue of US$ 20,165.6 million by 2030. A compound annual growth rate of 13.9% is expected of Saudi Arabia adtech market from 2025 to 2030.
Revenue, 2024 (US$M)
$9,262.5
Forecast, 2030 (US$M)
$20,165.6
CAGR, 2025 - 2030
13.9%
Report Coverage
Saudi Arabia

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Saudi Arabia adtech market, 2018-2030 (US$M)

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Saudi Arabia adtech market highlights

  • The Saudi Arabia adtech market generated a revenue of USD 26.9 million in 2024 and is expected to reach USD 83.1 million by 2030.
  • The Saudi Arabia market is expected to grow at a CAGR of 20.7% from 2025 to 2030.
  • In terms of segment, service was the largest revenue generating offering in 2024.
  • Service is the most lucrative offering segment registering the fastest growth during the forecast period.


Adtech market data book summary

Market revenue in 2024USD 26.9 million
Market revenue in 2030USD 83.1 million
Growth rate20.7% (CAGR from 2024 to 2030)
Largest segmentService
Fastest growing segmentService
Historical data2017 - 2023
Base year2024
Forecast period2025 - 2030
Quantitative unitsRevenue in USD million
Market segmentationSolution, Service
Key market players worldwideAdobe Inc, Alibaba Group Holding Ltd ADR, Amazon.com Inc, Criteo SA ADR, Meta Platforms Inc Class A, Alphabet Inc Class A, Microsoft Corp, RTL Group SA, X (formerly Twitter), Verizon Communications Inc


Other key industry trends

  • In terms of revenue, Saudi Arabia accounted for 2.7% of the global adtech market in 2024.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In Middle East & Africa, Saudi Arabia adtech market is projected to lead the regional market in terms of revenue in 2030.
  • Saudi Arabia is the fastest growing regional market in Middle East & Africa and is projected to reach USD 83.1 million by 2030.

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AdTech Market Companies

Name Profile # Employees HQ Website
RTL Group SA View profile 12835 43, Boulevard Pierre Frieden, Luxembourg, Luxembourg, L-1543 https://company.rtl.com
Criteo SA ADR View profile 3563 32 Rue Blanche, Paris, France, 75009 https://www.criteo.com
X (formerly Twitter) View profile 1001-5000 San Francisco, California, United States, North America https://twitter.com/home?lang=en
Verizon Communications Inc View profile 105400 1095 Avenue of the Americas, New York, NY, United States, 10036 https://www.verizon.com
Alibaba Group Holding Ltd ADR View profile 204891 1 Matheson Street, Causeway Bay, 26th Floor, Tower One, Times Square, Hong Kong, Hong Kong, https://www.alibabagroup.com
Meta Platforms Inc Class A View profile 69329 1 Meta Way, Menlo Park, CA, United States, 94025 https://about.meta.com
Adobe Inc View profile 29945 345 Park Avenue, San Jose, CA, United States, 95110-2704 https://www.adobe.com
Alphabet Inc Class A View profile 180895 1600 Amphitheatre Parkway, Mountain View, CA, United States, 94043 https://www.abc.xyz
Microsoft Corp View profile 221000 One Microsoft Way, Redmond, WA, United States, 98052-6399 https://www.microsoft.com
Amazon.com Inc View profile 1525000 410 Terry Avenue North, Seattle, WA, United States, 98109-5210 https://www.amazon.com

Saudi Arabia adtech market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to adtech market will help companies and investors design strategic landscapes.


Service was the largest segment with a revenue share of 77.7% in 2024. Horizon Databook has segmented the Saudi Arabia adtech market based on solution, service covering the revenue growth of each sub-segment from 2018 to 2030.


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Horizon Databook provides a detailed overview of country-level data and insights on the Saudi Arabia adtech market , including forecasts for subscribers. This country databook contains high-level insights into Saudi Arabia adtech market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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Saudi Arabia adtech market size, by solution, 2018-2030 (US$M)

Saudi Arabia AdTech Market Outlook Share, 2024 & 2030 (US$M)

Saudi Arabia adtech market size, by solution, 2018-2030 (US$M)

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