Japan Agritourism Market Size & Outlook, 2024-2030

The agritourism market in Japan is expected to reach a projected revenue of US$ 919.4 million by 2030. A compound annual growth rate of 14.5% is expected of Japan agritourism market from 2025 to 2030.
Revenue, 2024 (US$M)
$408.7
Forecast, 2030 (US$M)
$919.4
CAGR, 2025 - 2030
14.5%
Report Coverage
Japan

Japan agritourism market highlights

  • The Japan agritourism market generated a revenue of USD 408.7 million in 2024 and is expected to reach USD 919.4 million by 2030.
  • The Japan market is expected to grow at a CAGR of 14.5% from 2025 to 2030.
  • In terms of segment, outdoor recreation was the largest revenue generating activity in 2024.
  • Educational Tourism is the most lucrative activity segment registering the fastest growth during the forecast period.

Agritourism market data book summary

Market revenue in 2024USD 408.7 million
Market revenue in 2030USD 919.4 million
Growth rate14.5% (CAGR from 2025 to 2030)
Largest segmentOutdoor recreation
Fastest growing segmentEducational Tourism
Historical data2018 - 2023
Base year2024
Forecast period2025 - 2030
Quantitative unitsRevenue in USD million
Market segmentationOn-farm Sales, Outdoor Recreation, Entertainment, Educational Tourism, Accommodations
Key market players worldwideExpedia Group Inc, BlackBerry Ltd, Star Destinations, GTI Travel

Other key industry trends

  • In terms of revenue, Japan accounted for 5.0% of the global agritourism market in 2024.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In Asia Pacific, Japan agritourism market is projected to lead the regional market in terms of revenue in 2030.
  • India is the fastest growing regional market in Asia Pacific and is projected to reach USD 487.1 million by 2030.

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Agritourism Market Companies

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Japan agritourism market size, by activity, 2018-2030 (US$M)

Japan Agritourism Market Outlook Share, 2024 & 2030 (US$M)

Japan agritourism market size, by activity, 2018-2030 (US$M)

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