Japan Agritourism Market Size & Outlook, 2026-2033
The agritourism market in Japan is expected to reach a projected revenue of US$ 1,411.9 million by 2033. A compound annual growth rate of 14.97% is expected of Japan agritourism market from 2026 to 2033.
Revenue, 2025 (US$M)
$465.9
Estimate, 2026 (US$M)
$531.9
Forecast, 2033 (US$M)
$1,411.9
CAGR, 2026 - 2033
15.0%
Global Market
Related Markets
Japan agritourism market highlights
- The Japan agritourism market generated a revenue of USD 465.9 million in 2025 and is expected to reach USD 1,411.9 million by 2033.
- The Japan market is expected to grow at a CAGR of 14.97% from 2026 to 2033.
- In terms of segment, outdoor recreation was the largest revenue generating activity in 2025.
- Educational Tourism is the most lucrative activity segment registering the fastest growth during the forecast period.
Agritourism market data book summary
| Market revenue in 2025 | USD 465.9 million |
| Market revenue in 2033 | USD 1,411.9 million |
| Growth rate | 14.97% (CAGR from 2026 to 2033) |
| Largest segment | Outdoor recreation |
| Fastest growing segment | Educational Tourism |
| Historical data | 2021 - 2024 |
| Base year | 2025 |
| Forecast period | 2026 - 2033 |
| Quantitative units | Revenue in USD million |
| Market segmentation | On-farm Sales, Accommodations, Outdoor Recreation, Entertainment, Educational Tourism |
| Key market players worldwide | Expedia Group Inc, BlackBerry Ltd, Star Destinations, GTI Travel |
Other key industry trends
- In terms of revenue, Japan accounted for 5.2% of the global agritourism market in 2025.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2033.
- In Asia Pacific, Japan agritourism market is projected to lead the regional market in terms of revenue in 2033.
- India is the fastest growing regional market in Asia Pacific and is projected to reach USD 763.1 million by 2033.
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Publish Date: Jul 30, 2026
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Agritourism Market Scope
Agritourism Market segmentation & scope
Agritourism Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| Expedia Group Inc | View profile | 17,100 | 1111 Expedia Group Way W, Seattle, WA, United States, 98119 | www.expediagroup.com |
| BlackBerry Ltd | View profile | 6,200 | 2200 University Avenue East, Waterloo, ON, Canada, N2K 0A7 | www.blackberry.com |
| Star Destinations | View profile | 11-50 | Carroll, Iowa, United States, North America | www.stardestinations.com |
| GTI Travel | View profile | 1-10 | Jenkintown, Pennsylvania, United States, North America | www.gtitravel.com |
| RUPIPER TOURS LLC | View profile | - | Yankton, South Dakota, United States, North America | rupipertours.com |
Japan Agritourism Market Outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to Agritourism Market Outlook will help companies and investors design strategic landscapes.
Outdoor Recreation was the largest segment with a revenue share of 35.54% in 2025.
Horizon Databook has segmented the Japan agritourism market based on on-farm sales, accommodations, outdoor recreation, entertainment, educational tourism covering the revenue growth of each sub-segment from 2021 to 2033.
- Japan Agritourism Market Activity Outlook (Revenue, USD Million , 2021-2033)
- On-farm Sales
- Outdoor Recreation
- Entertainment
- Educational Tourism
- Accommodations
- Others
- Japan Agritourism Market Booking Mode Outlook (Revenue, USD Million , 2021-2033)
- Direct Booking
- Marketplace Booking
- Online Travel Agents and Travel Agencies (OTAs)
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Horizon Databook provides a detailed overview of country-level data and insights on the Japan Agritourism Market Outlook, including forecasts for subscribers. This country databook contains high-level insights into Japan Agritourism Market Outlook from 2021 to 2033, including revenue numbers, major trends, and company profiles.
Japan Agritourism Market, 2021-2033 (US$M)
Japan Activity - Agritourism Market Statistics, 2025 - 2033 (US$M)
